Hi Partner
Hope you are doing well
Please find the requirement and respond back with your consultants updated
word resume and call me at my number given bellow.
Please send resumes at akhilesh.ku...@nlbservices.com

*Adobe Marketing Cloud components and multi-report suites tagging using
Dynamic Tag Management (DTM)*
*Onsite – Milwaukee(WI) Wisconsin, USA*
JD ü Gather technical requirements and implement Adobe Marketing Cloud
components and multi-report suites tagging using Dynamic Tag Management
(DTM) ü Write Solution Design Reference (SDR) documents, analytics
roadmaps, test plans, and project documentation ü Agile development, gather
business requirements, write use case models, and create dataflow diagrams
ü Work with cross-functional groups and vendors to identify solutions and
enhancements for current and future products planning, and to gather and
solicit business requirements. ü Facilitate client meetings and JAD
sessions, map stakeholders and conduct fact-finding discussions,
interviews, negotiate and reach agreements on the scope, goals, performance
targets, success metrics, and budgets for projects. ü Translate
requirements into functional design and create technical specifications to
be used by developers. ü Work closely with IT and Business partners to
support in Adobe Analytics implementation, Adobe Dynamic Tag Management
(DTM) and Adobe Tag Manager. ü Project-manage elements of web analytics
road map and ensure enhancements make release schedules promptly. ü Write
use cases, create process flows, and/or create system architecture diagrams
and sequence documents. ü Develop user scenarios and specifications for
tracking online shopping behavior using Adobe Analytics (SiteCatalyst). ü
Implement Adobe Analytics Multi-suite tagging (sending SiteCatalyst data to
two or more report suites). ü Configure SiteCatalyst Custom Traffic
Variables (sProps) to track and capture traffic metrics for Pageviews,
Instances (time particular values was sent to the traffic variable),
Visits, various types of Unique Visitors, and Total Time Spent, Pathing,
Hierarchy Variables, and List Props. ü Configure SiteCatalyst Success
Events (KPIs) (Counters, Currency, and Numeric) purchase events such as
Orders, Revenue, Cart (opens, views, checkouts, adds, removes, Units and
Lead Form Submission. ü Configure Adobe SiteCatalyst Conversion Variables
(eVars), used Campaign Conversion, Counter Conversion, to breakdown success
events into manageable buckets such as (allocation, linear allocation
across multiple visits, and expiration for cookies). ü Use Adobe Analytics
SiteCatalyst and Adobe Data Connectors as an integration hub to create
custom reports and dashboards for E-mail, SEO, Paid Search, Facebook, Ad
Serving, DemandBase, CRM, and Salesforce.com. ü Configure SiteCatalyst’s
VISTA (Visitor Identification, Segmentation & Transformation Architecture)
rules to SiteCatalyst collected data and transform it to different
variables based on business needs. ü Create SAINT Classifications in
SiteCatalyst using Excel and setting up FTP sites (large files), extract
web data using Report Builder and Adobe Data Warehouse for data insights
and custom reporting. ü Create SiteCatalyst Ranked and Trended reports to
show (traffic metric, success metric, or calculated metric data associated
with a traffic or conversion variable), Metric reports (traffic metrics,
success events or calculated metrics, conversion reports, Trended reports,
Breakdown reports, Pathing reports, to understand and provide assess web
content and usability issues. ü Identify and document gaps in the data
capture strategy and collaboratively implement enhancements. ü Create
digital dashboards to monitor KPI performance reports for various business
stakeholders. ü Provide ad hoc analysis to highlight underperforming areas
of website and gain insights into user behavior; propose recommendations to
test A/B and multivariate test, which will enhance user experience or drive
incremental revenue.

Akhilesh Kumar
Next Level Business Services, Inc.
Gtalk/ YIM  : Akhilesh0803
Phone: 904-638-4598 | Fax: +1 (608)646-8326
E-mail: akhilesh.ku...@nlbservices.com |WEB:www.nlbservices.com

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