*Hello,*

*GREETINGS !!*

*This is Neha from Apetan consulting,*

*Please find the below job description and send me your update resume
matching to it along with Contact details, Current location, Visa and
Availability ASAP.*



*POSITION: Web Analytics Sr. Business Analyst*

* INTERVIEW: Phone than Skype Interview*

*LOCATION: San Francisco|CA*

*DURATION:3 MONTHS+*

*START :ASAP*





*Job Overview:*





Overview:
As a member of the Marketing Systems Web Analytics team, the Business
Analyst is responsible for working in a cross-functional capacity to
provide business and functional requirements, technical direction, domain
expertise, and feasibility analysis for Web Analytics projects. The
Business Analyst participates in all phases of new projects to aid in
scoping, prioritization, and requirements definition to advocate marketing
systems data capture. This position is the liaison between Engineering and
Analytics teams and ensures decision makers get the data they need.  The
Business Analyst function is detail-intensive, requiring the accurate
capture and translation of data requirements (both tactical and analytical
needs) and validation/verification of the working solution, ensuring
quality and availability of data.
Key Accountabilities:
• Proactively communicate and collaborate with internal customers to
analyze information needed and functional requirements desired to deliver
actionable recommendations and insights driven by data
• Elicit and document business systems requirements using interviews,
document analysis, requirement reviews, use cases, scenario analysis,
business analysis and workflow analysis. Documentation includes but is not
limited to user stories, project plans, business requirements, business
process flows, and test scenarios.
• Provide technical expertise for Analytics systems, with concentration on
Google Analytics, to drive towards consistency in delivery.
• Work independently and with product owners to create and evaluate new
feature ideas and business opportunities through business analysis and data
analysis
• Act as liaison between the business units, engineering and reporting
teams to ensure the right data is captured, useful metrics are measured and
business decisions are made by leveraging data. Implement reporting to
track project, including success metrics.
• Understand business strategy and objectives and leverage available data
to drive new high value business insights
• Understand web development to ensure that all tagging and tracking are
implemented correctly. Provide web development teams with required project
specifications, tracking and tracking requirements, and testing scenarios.
Interface with Web Analytics vendor as needed.
• Oversee the effective implementation of reporting enhancement
requirements, and ensure thorough Acceptance Testing.
• Successfully engage in multiple initiatives simultaneously. Manage and
keep track of all open issues and ensure issues are resolved in timely
manner


Skills Summary:
• Bachelor’s Degree in related field.
• 3-5 years of business analysis experience
• 2+ years of strong hands on experience in UI technologies like HTML,
Javascript, XML, JSON, JSON based data layer etc
• 2+ years working experience with Web Analytics products required –
primarily Google Analytics (optional - Omniture, Coremetrics, etc)
• Experience using tag managers like Google Tag Manager, Signal, Tealium,
etc
• Strong knowledge of implementing marketing pixels and tags
• Excellent verbal and written communication skills
• Proven ability to write effective system and process documentation
(including data mappings, business and system requirements, business
process diagrams, and data flow diagrams).
• Strong skills in successfully relaying business requirements into
technical terms for colleagues in the application development department.
• Experience with negotiating priorities, scope, and resource requirements
in the delivery of large complex development projects in rapidly evolving
business environment.
• Experience working with third party technology vendors, agencies, and
contractors



Thanks,







*Neha Kumari |* *Technical Recruiter* | *Apetan Consulting LLC*

Tel:201-620-9700* 106 | Fax: 201-526-6869 |Email:[email protected]

*Mail *: 72 van reipen ave pmb#255, Jersey City, NJ 07306 |

*Corp. Office:*  15 Union Avenue,  office # 6,  Rutherford, New Jersey
07070 |

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