> > You are warmly invited to > > > > “Selling ‘Self-Made’ Security: Private Insurance Marketing in the > > Post-WWII United States” > > > > Caley Horan > > Lecturer in History, Princeton University > > > > This presentation examines strategies adopted by the insurance industry as it > worked to transform private insurance into the dominant form of social and > economic security in the postwar United States. The presentation analyzes the > industry’s use of marketing materials (including print advertisements, school > curriculum, and public service campaigns) as tools for intervening in and > shaping the political, economic, and social life of the nation. These > materials were designed to train a new kind of American insurance consumer > and citizen, one who would take responsibility for his or her own security > rather than depending on the state or other public entities for provision. By > emphasizing reflexive self-management, entrepreneurial investment, and > individual responsibility as central components of the insurance enterprise, > industry marketing materials encouraged Americans to seek “self-security” > through private means and to reject more collective attempts to spread and > manage risk. > > > > E51-275 > > 4 – 5:30 PM > > Thursday January 22 >
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