I was JUST about to forward this article. I caught it in Ad Age. What a crock. How about this demographic is tired of seeing Ben Stiller do the same movie over and over again? BY this logic, there should have been a massive firing of 18-34 year olds due to the release of Halo 3. I know many many people who own and play this game but STILL made it out to see "Why Did I Get Married", or took their kids to see High School Musical on ice.
The problem isn't Halo, the problem is a tired formula that works better on HBO than it does on a big screen for $10 a head. Daryle On 10/18/07 10:31 AM, "Tracey de Morsella (formerly Tracey L. Minor)" <[EMAIL PROTECTED]> wrote: > Some industry analysts are blaming the release of the videogame Halo 3 > for the current dive in movie ticket sales. Advertising Age has observed > that over the Oct. 5 weekend, after Halo 3 had sold $300 million worth > of copies, the box office was down 27 percent below the same weekend > last year -- the worst performance for an October weekend since 1999. > Over the same weekend, The Heartbreak Kid, which some box-office gurus > had predicted would make up to $30 million, brought in only $14 million. > "The audience on this game is the 18-to-34 demographic, similar to what > you'd see in cinemas," Mike Hickey, an analyst at Denver research firm > Janco Partners, told AdAge, adding that the box-office slide "could last > for several weeks." > http://www.imdb.com/news/sb/2007-10-17/#3 > > > > Yahoo! Groups Links > > >
