When I think of the I-Pod I almost always get really creative and full of new ideas for destroying a gadget. In light of that I have a new Apple Slogan:
"We designed it to do less on purpose." Bosco --- ravenadal <[EMAIL PROTECTED]> wrote: > http://blog.wired.com/sterling/2008/03/apple-branding.html > > Forget actually buying a Mac to unleash your creativity. A new > study > from researchers at Duke University and the University of Waterloo > found that merely thinking about Apple can make you more creative > -- > at least with bricks. After researchers flashed the company's logo > in > front of test subjects for an imperceptible 30 milliseconds, they > discovered that people actually started behaving in ways associated > with Apple's brand imagine, thinking differently, and apparently, > more > creatively. > > During their study, researchers used the Apple logo in conjunction > with IBM's to see how people reacted to the brands subconsciously. > Apparently, people felt exactly the same except in two areas: > creativity and competence (IBM's strong suit). When asked to > describe > as many uses for a brick as they could, the Apple subjects averaged > 30 > percent more brick ideas than their IBM counterparts, according to > researchers. An independent set of reviewers also deemed these > answers > to be more creative. > > IBM-primed subjects, one the other hand, all had strikingly similar > answers. While one of the Duke professors hesitates directly link > creativity to the use of Apple products, he does conclude that > powerful brands can and do affect people's unconscious behavior. > > The study will be published in the April issue of the Journal of > Consumer Research.... > > ____________________________________________________________________________________ Special deal for Yahoo! users & friends - No Cost. Get a month of Blockbuster Total Access now http://tc.deals.yahoo.com/tc/blockbuster/text3.com
