Katzenberg: Economy Hurts 3D
24 March 2009 2:35 AM, PDT DreamWorks Animation <http://www.imdb.com/company/co0129164/> chief Jeffrey Katzenberg <http://www.imdb.com/name/nm0005076/> , who, only a year ago, was forecasting that the animated Monsters vs. Aliens would open in around 5,000 theaters in 3D -- and had reduced that number by half only last month -- has now concluded that fewer than 2,000 theaters will be capable of showing it in 3D when it opens on Friday. In an interview with the Associated Press in Hong Kong, where the movie is about to have its premiere, Katzenberg pointed out that it costs about $100,000 to install 3D digital projection equipment in a theater. The problem is, he observed, "it's harder to get financing right now." He estimated that only about 15-20 percent of theaters that will be showing the movie when it opens on Friday are 3D compatible. http://www.imdb.com/news/ni0720803/
