I have thought about that too. I wondered if Hollywood was disabled by fire
or earthquake, would someone step in and fill the void with better movies or
would it become a free for all situation where we get tons of B movies.
(well actually E or F)

The big companies own so many other production companies out there that it
would be impossible for people them to fail. Unlike banks. :) They will
eventually be forced to change their business models a bit though. You can't
keep making movies for $100 million or more and expect each one to be a
winner just because you spent that kind of money on it.

On Wed, Nov 11, 2009 at 12:18 PM, Martin Baxter
<[email protected]>wrote:

>
>
> Considering Wall Street's exemplary record with derivatives trading, one
> would think... but no. This is H'Wood we speak of. Maybe if the industry
> goes belly-up, movies might get better...
>
> Martin (spends a lot of time wishing for peppermint patties to rain from
> the sky)
>
> "If all the world's a stage and all the people merely players, who in
> bloody hell hired the director?" -- Charles L Grant
>
> http://www.youtube.com/watch?v=fQUxw9aUVik
>
>
>
>
> ------------------------------
> To: [email protected]
> From: [email protected]
> Date: Wed, 11 Nov 2009 17:29:00 +0000
> Subject: [scifinoir2] Movie futures: Trading soon on screen near you?
>
>
>  http://lahghok.notlong.com
>
> "Movie Futures:" Coming to a screen near you?
>
> The soon-to-be-released doomsday movie "2012" is looking like a box-office
> winner, but not as big a hit as "Twilight 2."
>
> And as for "Pirate Radio," a tale of rogue disc jockeys flouting censorship
> rules by broadcasting from a boat in the Atlantic, well, don't expect too
> much in the way of booty.
>
> The early results are in, and movie futures, or at least their functional
> equivalent, finally appear to be approaching the "Action!" stage.
>
> For years, would-be movie traders have been shouting "Lights!" and
> "Camera!" But now two competing ventures for trading on the box-office
> receipts of major motion pictures are vying for regulatory approval that
> could come within months.
>
> Trading movie derivatives is pretty simple, based on the practice sessions
> under way through the electronic Cantor Exchange.
>
> Dozens of new and coming releases trade at a price equaling $1 for every $1
> million in ticket sales during their first four weeks. Think "2012" will
> make more than $153 million? Buy it. Think it's destined to flop? Sell.
>
> The contracts settle when the official box office is tallied, with gains
> and losses based on the difference between the actual total and the amount
> of the bet. The game moves on with new flicks: Cantor plans to list 50 or so
> at a time.
>
> In his previous post heading the Clearing Corp. in Chicago, Richard Jaycobs
> oversaw some of the many unlikely contracts that seem to abound in the
> derivatives markets, from soybeans and oats to Treasury notes.
>
> Futures on hurricane damage and residential real estate prices trade at
> Chicago's CME Group, and over the years some seemingly odd ducks have taken
> off: Exchange-traded funds, viewed skeptically a decade ago, do a brisk
> business today.
>
> Now president at Cantor, Jaycobs sees similar potential for the movie biz.
>
> "This is one of the few markets where people immediately get excited," he
> said. "They all have opinions on movies."
>
> Cantor owns the Hollywood Stock Exchange, a similar concept invented more
> than a decade ago but using simulated money. The Cantor Exchange would allow
> traders to make bets ranging from very small to potentially very large.
>
> The rival Media Derivatives Inc. (MDEX) has even bigger plans. Each of its
> contracts is larger size and available only through brokerage-firm accounts
> rather than Cantor-style direct electronic access. So they, presumably, will
> appeal to professional speculators and finance companies, which at the
> moment lack risk-management tools specific to the movies.
>
> Hollywood financing deals, which traditionally are murky propositions, have
> become especially difficult to obtain after the economic meltdown of 2008,
> explained Rob Swagger, chief executive of Veriana Networks Inc., the
> privately held media company that has petitioned to launch MDEX.
>
> "It really highlighted the need all the more," Swagger said. "Movies coming
> out now were financed two or three years ago. The financing side of studios
> needs more tools."
>
> So beyond enabling buffs to bet on their faves, these markets could reshape
> how movies are made and promoted.
>
> If they work as designed, a distribution company could hedge the risk of
> pumping marketing dollars into a potential hit, selling off some of the
> upside while obtaining a little protection in case the movie bombs.
>
> Corn and soybean farmers know all about that kind of hedging, and global
> financiers routinely rely on exchange-traded derivatives.
>
> Giant markets such as futures on Treasury securities dwarf the movie
> business. Domestic receipts for the 200 to 225 major studio releases each
> year gross about $10 billion.
>
> Both exchanges say they will confine their market to the biggest movies:
> Sleepers like "Paranormal Activity" or "Slumdog Millionaire" wouldn't
> qualify for listing, at least out of the box.
>
> But that's still big enough to trade -- if regulators OK it.
>
> Cantor's application has languished under a stay at the Commodity Futures
> Trading Commission. As a practical matter, it would take the exchange
> several months to get rolling once the stay is lifted.
>
> The MDEX just made it through an uneventful public comment period last
> week, and the CFTC is slated to rule on its application by Dec. 24.
>
> That could help push along both projects. Watch for "Action!" early next
> year.
> Copyright © 2009, Chicago Tribune
>
>
>
> ------------------------------
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>
> 
>



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