The medium is not juvenile. The market is because the
mature readers have so many other choices besides
scifi.
--- Chris Hayden <[EMAIL PROTECTED]> wrote:
> This continuing debate I have had with Nora has
> caused me to research
> this subject.
>
> Who reads science fiction? Who are science fiction
> fans? What
> demographics are science fiction publishers
> targeting? Are they the
> same?
>
> I have maintained that the majority of science
> fiction readers are
> adolescent white males. There is some preliminary
> evidence that
> science fiction fans are in fact older and include a
> proportion of
> females.
>
> Are these fans the same as the readership? And if
> so, why is a
> medium that is patronized by adults so juvenile?
>
> One clue--a survey by one of the magazines found
> that their readers
> were older--maybe about 40--but it was not
> scientific and it was
> based on returns from only a fraction of their
> readership.
>
> I suspect that almost all of these older fans became
> fans or first
> read science fiction when they were young--I started
> at around ten.
> I suspect that those that continue to be fans
> may--like adult fans of
> Dr. Seuss or comic books--want to continue to read a
> literature that
> is like the literature of their youth.
>
> This has implications as to how--or whether--you can
> get more blacks
> reading sci fi, I think.
>
> Chris
>
>
>
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