Hi Wayne,

> What can go wrong with converting fonts to outlines?
> Will the final output suffer because of being converted to outlines?

I am not a PDF/PS expert as Peter, but converting to outline is a last 
and safe resort to avoid font problems in many cases. Converting to 
outline is, AFAIK, nothing else but replacing the (complex) font data, 
like metrics, family etc. with "simple" vectors. In your case, you 
shouldn't expect any difficulties, because you are producing ads.

It would be different if you were producing a book or a magazine with 
large amounts of text. Then the RIP of the printer would probably have 
to run on a mainframe, because it had to calculate hundreds of thousands 
of vector graphics. In this case, embedded/stored fonts come in handy, 
because the font data are stored in one place. That's at least how 
professional printers explained the problem to me.

Cheers,

Christoph


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