> It?s not a question of reward, it?s economy here. And I?m a bit shocked to > read on this list that ~40USD for a professional grade typeface is more > than > it should be.
It is often a matter of how much the client is prepared to pay. If he tells the client that he can not reproduce the logot without buying an expensive font, the client will probably have someone else do it. It is also a matter of how much the font will be used. Sure, I would gladly pay a lot for a font I would use every day (for example in a magazine). But for a single use (like a single broschure) the cost seems a bit high. I wish fonts would be licensed the same way for example photographs are: You pay a certain amount for a defined usage. Any usage outside the agreement needs a new agreement (and probably a new fee). That way you could pay a small fee to use the font for a single product, and a bigger fee to use it for a long time. /Peter
