On 09/23/2013 06:23 AM, Gregory Pittman wrote: > As far as "control over the usage of PANTONE", this > is a public, commercial company. They can't control every mention of > their company's name.
Why not? Coke, Pepsi, Ford and Disney certainly do their best to do exactly that. That's what trademarks are all about. About fifteen years ago, a dentist's professional society decided to have a convention. As it was for all members from around the world, they decided to call it WorldCon. They had to change it because that term is in use for the World Science Fiction Convention and trademarked and, of course, they hadn't asked permission first. Would they have gotten it if they'd asked? Well, knowing some of the people involved in running that, both directly and indirectly, probably not.
