I'm creating a web app for a travel companies to manage tours. So it's a 
SaaS application. It seems to be the trendy thing for applications where 
the focus is on the organization (e.g. Lighthouse, Harvest, Beanstalk 
Source Control) for them to have a custom subdomain like 
http://company_name.someapp.com. Is there an advantage from a backend 
perspective for doing it this way, instead of just one login/url entry? I 
noticed that Basecamp doesn't handle things that way and they have a pretty 
large customer base. 
 
 

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