Re: ACEU Venue Visit - Thursday 26th July

2012-07-29 Thread Lewis John Mcgibbney
This is excellent Paul

Thanks so much for sharing

Lewis

On Sun, Jul 29, 2012 at 5:05 PM, Goetz, Paul paul.go...@sap.com wrote:
 Hi,

 I uploaded the pictures I took to http://people.apache.org/~pgoetz/aceu2012/ 
 for now.
 Due to limited bandwidth of my DSL uplink, the ZIP (250MB) with all files 
 bundled is still in progress and will finish in about 1,5 hours (about 19:30 
 CET).

 As I did not receive the floor plan in an electronic version yet, I simply 
 scanned the printouts.
 As the Rhein-Neckar-Arena (RNA) Sinsheim is the football stadium of 
 Hoffenheim 1899, parking space is more than we need.
 We will not have access to the entire stadium, only to the main building, the 
 Business Club, which is Entry West.
 In the lobby, there's the fan shop to the left (no pictures), and the press 
 room to the right of the entrance hall (see pictures 0xx).
 Level 1 and Level 2 are the main event areas (see the areas marked yellow in 
 the Floorplan.pdf, pictures 1xx and 2xx).
 Level 3 is smaller and mostly used for meetings / discussions (see pictures 
 3xx).
 On Level 2, there is the SAP Loge (where usually the IT and Orga Team is 
 located) and - not shown on the floor plan - the SAP Lounge, an additional 
 room for conferences (see pictures 4xx).

 I tried to mark the view points for the various pictures on the last three 
 pages of the PDF.
 Orientation of the floor plan: Top = East, Right = North, Bottom = West, Left 
 = South.

 On Level 1, there are two large areas (left/right), which can be separated by 
 movable walls. Each of these sections has a capacity for about 200 to 300 
 persons, depending on how the seating will be arranged. Other events had a 
 setup with about 250 persons/seats on the right area (as key note area), 
 using the left area for catering. The area in the middle is for chill out, 
 meet  greet, for smaller groups.
 Level 2 has basically the same layout, with about 180 seats capacity per area.
 Level 3 could be used for about 70 persons per area, but as you might see 
 from the pictures, this level is mainly used for meeting areas and for 
 catering. For other events, it has been mostly used for the evening events.
 The press room has a capacity for about 80 persons, the SAP Lounge for about 
 50 persons.

 Nick's assumption was something between 300 and 500 participants per day, 
 with about 5 concurrent tracks.
 So we could have registration in the lobby, one track in the press room, the 
 largest track + key notes in Level 1 to the right, another track + key note 
 video in Level 1 to the left, one track on Level 2, and (depending estimated 
 number of participants) the fifth track either in the SAP Lounge or on Level 
 3.
 That would leave pretty much space for meeting in the different lounges and 
 catering areas.

 Best regards,
 Paul


 -Original Message-
 From: Pierre Smits [mailto:pierre.sm...@gmail.com]
 Sent: Saturday, July 28, 2012 3:58 PM
 To: apachecon-discuss@apache.org
 Subject: Re: ACEU Venue Visit - Thursday 26th July

 Dear Venue visitors,

 Can we have feedback on the visit a.s.a.p?

 Regards,

 Pierre




-- 
Lewis


Re: ApacheCon EU sponsorship

2012-07-29 Thread David Nalley
On Fri, Jul 27, 2012 at 7:25 PM, Steve Holden st...@holdenweb.com wrote:
 I promised I would post something before the end of the (West coast US) week 
 about sponsorship for ApacheCons EU and NA, so here it is. Unfortunately it 
 isn't the draft I'd anticipated due to a report after the EU site survey that 
 the basis of sponsorship was changing.

 I don't know where this new direction has come from, but I gather the 
 proposal now is that we have €1,500 partial track sponsorships (potentially 
 many per track), €6,000 exclusive track sponsorships (with no explanation as 
 to how conflict between exclusives and partials are resolved) and €8,000 
 events.

 If there's a real possibility of getting events sponsored then it would 
 relieve the conference budget of a major burden, so it seems sensible to add 
 them, but the track sponsorships may not fly as they are. The reason for this 
 is that the different tracks are of different lengths and with different 
 average attendances, so charging the same to sponsor a 100-person 1-day track 
 as a 200-person 2-day seems illogical.

 To remove that stigma (or at least to minimize the perceived iniquities it 
 imposes) I would therefore propose that we offer sponsorships as follows:

 1. Conference sponsorship: €1,500

Exposure throughout the public spaces, and signage outside sessions.

 2. Track sponsorship: €500

Exposure inside the session rooms for a particular audience.

An organization can increase its exposure by sponsoring multiple
tracks. It is permitted to sponsor all tracks.

Small companies with specialist audiences can sponsor a track without
taking out a wasteful conference sponsorship, meaning a targeted audience
at an economically efficient cost.

Big track, small track, no difference.

 3. Event sponsorship: €4,000 and up

Allows a sponsor to promote awareness through social events, which
will by default be receptions, but if we can find a volunteer with flair
they might be much more.


Hi Steve,

So this scheme seems personally a bit convoluted to me based on past
conferences I've been involved with or that $dajyob has sponsored. [1]
has an example. I personally don't understand the difference between
conference and event sponsorship at first glance (after reading it
several times, I do understand it, but think it could be better said
as party sponsorship than event)

Typically all sponsors must be 'regular sponsors' which has tiered
levels. (typically semi-precious and precious metals denote the
increasing value). Those tiered levels buy them additional things,
which might be as simple as bigger logo, etc. Alternatively, you could
have a flat fee for 'conference sponsorship (as you have proposed).
And regardless of which of those methods, have plenty of additional
sponsorship 'opportunities' are also available for specific targeted
things. This does keep the 'elevator pitch' to a minimum, so you pitch
them on the 'levels of sponsorship' and then after they've gotten into
that, you offer the additional sponsorship opportunities on a first
come-first served basis. (e.g. you can't just sponsor having your logo
on the tshirt, or sponsoring a party, you must sponsor the conference,
and that opens up additional opportunities (perhaps including track
sponsorship, though I agree that will be messy, especially with some
tracks estimating 1 day of 25 and others at multiple days of 300 - and
to boot all of those numbers are very handwavy at this point anyway)).

The thing that really concerns me from this is I haven't seen an
amount that needs to be raised. Perhaps that has been discussed
privately and isn't polite to talk about in public. All of the rest of
this becomes far more academic without knowing what that number needs
to be.

--David

[1] http://www.southeastlinuxfest.org/self-2012-prospectus.pdf