Re: New GNOME.Asia Summit website launched
I think this was already covered by Frederic in http://mail.gnome.org/archives/marketing-list/2011-March/msg00147.html The message you cited is one I've already responded to on this list on March 23. (Search for "People who think they are synonymous have misunderstood the substance".) by asking for a concrete proposal. I'm trying to be flexible and work with the rest of you, but I can offer specific proposals too. How about these: Boost your business in Freedom, with Free Software Free your business with Free Software > Or "swatantra", in honor of India? I'd rather see the complete website translated instead of some single words to some languages as a surprise in the English version. That was a concrete suggestion for one way to express the idea that it's free-as-in-freedom. Here's another. Make a background image with a repeating text that says "Free as in freedom". It would say this in small letters, in light gray on white so it looks like a watermark and doesn't interfere with reading other text. Repeating every inch vertically, and every two inches, horizontally, like this: Free as in freedom Free as in freedomFree as in freedom Free as in freedom Free as in freedomFree as in freedom Free as in freedom Free as in freedomFree as in freedom Free as in freedom Free as in freedomFree as in freedom I am neither a graphics designer nor an expert on HTML, Someone who understands those things better might see a far better way. -- Dr Richard Stallman President, Free Software Foundation 51 Franklin St Boston MA 02110 USA www.fsf.org, www.gnu.org Skype: I won't use it, because it's freedom-denying software. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
On Sat, 2011-03-26 at 23:17 -0400, Richard Stallman wrote: > Can we fit "freedom" in there somehow? I think this was already covered by Frederic in http://mail.gnome.org/archives/marketing-list/2011-March/msg00147.html by asking for a concrete proposal. > Or "swatantra", in honor of India? I'd rather see the complete website translated instead of some single words to some languages as a surprise in the English version. andre -- mailto:ak...@gmx.net | failed http://blogs.gnome.org/aklapper | http://www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
I picked "Boost your business with Free Software" Thanks. That makes "free software" fairly prominent in the event. Can we fit "freedom" in there somehow? Or "swatantra", in honor of India? Either one would make it clearer that "free" doesn't mean "gratis". which unfortunately removes GNOME from the slogan Not to worry. The most prominent piece of the event's PR is its name, and that's where you say it is about GNOME. This slogan's purpose is to say what GNOME stands for -- such as Free Software. -- Dr Richard Stallman President, Free Software Foundation 51 Franklin St Boston MA 02110 USA www.fsf.org, www.gnu.org Skype: Don't use Skype, it's proprietary software! -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
On Mar 26, 2011, at 4:31 AM, Frederic Muller wrote: > I picked "Boost your business with Free Software" which unfortunately removes > GNOME from the slogan but has the advantage to keep a fairly accurate summary > of what the session is about and makes you happy too. Yeah, it's certainly unfortunate that the mention of GNOME needed to be removed from promotional materials for the GNOME Asia Summit in order to "provide minimal support for the free software movement", but it makes Richard happy. And that's what's _important. You folks thrill me. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
Made the changes within the direction of your comments. I do however have some comments further feedback (below): On 03/24/2011 09:39 AM, Richard Stallman wrote: While I think you have a strong point about the missing message about GNOME and free software I believe a lot of people outside of the US (at least) use the expression 'Open Source' as a synonym of Free Software. People who think they are synonymous have misunderstood the substance of either free software or open source. In my experience, most often they have misunderstood the substance of free software. They have heard the idea labeled "open source" and they think that "free software" is the same idea. Teaching them the truth about this is a high priority for us. We want them to know what "free software" really stands for. First we have to show them it is not the same as "opensource". For a lot of people opensource represents what you call Free Software. Language evolves, mentality change. Is what really matters the terminology or the intention in which people do things and care? Not using the words behind which people associate their passions is missing out on including them and not something I want to be doing. Sure we can educate them about proper English or proper history/semantic but we shouldn't either make them feel guilty or exclude them. I want them to look at the site and feel it's for them too, because it is. And I could add that the term freedom is a poorly chosen word in some context/area of the world (which has somewhat forced communities to chose OSS instead). But we're getting off topic now. :-) I prefer to unite the potentially "2 communities" (assuming they are split). They aren't "two communities" -- they are two philosophical camps within one community. Sometimes they can work together, but they can't unite unless people change their views. We might wish to convince all open source supporters to change their views, but realistically speaking it is not likely they will. Considering the hatred from some on either side it has become 2 communities. Some definitely don't want to participate in anything associated with Free Software, while others refuse to attend anything associated with Open Source. So they both have their little groups of people highlighting the differences... Please set up your site to help educate viewers about free software and what it stands for. In fact in all the FOSS that you said should be removed they were used in the context of "biggest FOSS event in xxx country" which in that context is important to keep. It was not at all referring to any ideology or development methodology but to a group of conferences covering either or both thus making it important to keep it that way (I replaced with the full wordings). I just removed Open Source in the goal section as promoting Free Software also advocates for the open source development model though encompasses the bigger picture. I would be happy to hear how you would advertise in 4/5 words the session where we're trying to encourage local IT services companies to embrace free software and show them that they can run a business around it? How about... Run Your Business on Freedom Your Business deserves Freedom too I picked "Boost your business with Free Software" which unfortunately removes GNOME from the slogan but has the advantage to keep a fairly accurate summary of what the session is about and makes you happy too. Anyway thank you for your feedback as it definitely helped us to rewrite some sections in a much better way. Fred -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
While I think you have a strong point about the missing message about GNOME and free software I believe a lot of people outside of the US (at least) use the expression 'Open Source' as a synonym of Free Software. People who think they are synonymous have misunderstood the substance of either free software or open source. In my experience, most often they have misunderstood the substance of free software. They have heard the idea labeled "open source" and they think that "free software" is the same idea. Teaching them the truth about this is a high priority for us. We want them to know what "free software" really stands for. First we have to show them it is not the same as "opensource". I prefer to unite the potentially "2 communities" (assuming they are split). They aren't "two communities" -- they are two philosophical camps within one community. Sometimes they can work together, but they can't unite unless people change their views. We might wish to convince all open source supporters to change their views, but realistically speaking it is not likely they will. Please set up your site to help educate viewers about free software and what it stands for. I would be happy to hear how you would advertise in 4/5 words the session where we're trying to encourage local IT services companies to embrace free software and show them that they can run a business around it? How about... Run Your Business on Freedom Your Business deserves Freedom too -- Dr Richard Stallman President, Free Software Foundation 51 Franklin St Boston MA 02110 USA www.fsf.org, www.gnu.org Skype: Don't use Skype, it's proprietary software! -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
Dear Richard, Thanks for the feedback, I launched the site on Sunday night at 3am and my phone line has been cut Monday morning at around 8am (they are "working" on the line...). While I've been hoping and fighting to get it back I finally had to resolve myself to go out and find a place with free Internet. I actually wanted to make changes (there was/are still a few other mistakes). And this is when my laptop fan died preventing my pc to start... we have a French expression for that which would translate into something like 'when it rains, it pours'. So 3 days later I still have no convenient Internet connection, but a brand new fan landed in my laptop chassis. I'm catching up... While I think you have a strong point about the missing message about GNOME and free software I believe a lot of people outside of the US (at least) use the expression 'Open Source' as a synonym of Free Software. I prefer to unite the potentially "2 communities" (assuming they are split). And I dislike FLOSS as a term: I read LOSS in it (the fully worded version is way too long for my taste as well). Since I'm writing some of the text on the site, I get to pick ;-) Now I'll review your comments and make improvements. I would be happy to hear how you would advertise in 4/5 words the session where we're trying to encourage local IT services companies to embrace free software and show them that they can run a business around it? So thanks a lot. I'll post on the list when changes are made. Fred On 03/23/2011 01:22 AM, Richard Stallman wrote: I looked at the home page. The sponsors get more screen area than GNOME. This seems like an event to promote them more than an event to promote GNOME. The top line uses the word "monetize" -- a word that carries the worst fashion of today's usual mercenary attitude -- but says nothing about freedom. It does say "free software", but in that context people are likely to suppose that "free" means "gratis", and there is nothing on the home page to tell them otherwise. There needs to be something on the home page that clearly refers to freedom and shows that "free" means "freedom". The way that I can think of is to have a graphic with various words for free: ziyou, jiyuu-na, tu do, swatantra, mukt, etc., as well as "free" itself. (This method is somewhat trite, so it would be nice to think of something more creative.) I looked at Who Should Attend page. It mentions 5 goals, and all those goals are good, but the most important goal -- freedom on your computer -- is missing. The page says "FLOSS" a few times, and "free and open source" once. To fully promote free software, it should always say "free/libre" or "free/swatantra". Mentioning open source is a distraction here, so that term shouldn't be present. I looked at the speakers page. I was glad to see that you're giving a talk about software freedom. However, for each person who attends your talk, a thousand will view the home page. We need to get the message of freedom into the home page so that thousands will see it. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: New GNOME.Asia Summit website launched
I looked at the home page. The sponsors get more screen area than GNOME. This seems like an event to promote them more than an event to promote GNOME. The top line uses the word "monetize" -- a word that carries the worst fashion of today's usual mercenary attitude -- but says nothing about freedom. It does say "free software", but in that context people are likely to suppose that "free" means "gratis", and there is nothing on the home page to tell them otherwise. There needs to be something on the home page that clearly refers to freedom and shows that "free" means "freedom". The way that I can think of is to have a graphic with various words for free: ziyou, jiyuu-na, tu do, swatantra, mukt, etc., as well as "free" itself. (This method is somewhat trite, so it would be nice to think of something more creative.) I looked at Who Should Attend page. It mentions 5 goals, and all those goals are good, but the most important goal -- freedom on your computer -- is missing. The page says "FLOSS" a few times, and "free and open source" once. To fully promote free software, it should always say "free/libre" or "free/swatantra". Mentioning open source is a distraction here, so that term shouldn't be present. I looked at the speakers page. I was glad to see that you're giving a talk about software freedom. However, for each person who attends your talk, a thousand will view the home page. We need to get the message of freedom into the home page so that thousands will see it. -- Dr Richard Stallman President, Free Software Foundation 51 Franklin St Boston MA 02110 USA www.fsf.org, www.gnu.org Skype: Don't use Skype, it's proprietary software! -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
New GNOME.Asia Summit website launched
Dear all, I've been told I should post more about the stuff we're doing for GNOME.Asia Summit here so here a humble attempt. We have pushed the updated website last night at 3am (luckily, since we had no Internet the whole day today) and everyone can view it at http://2011.gnome.asia . The work has been made possible thanks to the acquisition of 2 regional sponsors (regional as in Asian based) covering the commercial template (which we have slightly adapted) and the shiny brand new VPS (the site was previously hosted by one of the member of the GNOME.Asia team). All in all the preparation has been rather succesful from sponsors support to speakers attending. I'd like to thank everyone for making the trip to Bangalore for the GNOME 3.0 hackfest and the conference and the support from everyone we've contacted as well (some who can't make it). Of course we'll blog in more details very soon but in the meantime we thought we could share the news here. If you spot any typo or browser compatibility issue (the trucks @ the bottom don't work in chrome - known issue) please do let us know. Thanks to help us promote the event as well. Fred -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list