Re: Bid Landscape & bid modifier questions

['Howard Wu' via AdWords API and Google Ads API Forum]

Thanks for confirming!

On Wednesday, May 20, 2020 at 9:54:04 AM UTC-7, adsapiforumadvisor wrote:
>
> Hi Howard,
>
> Yes, that is correct. Bid Modifiers are only supported for campaign mobile 
> bid modifier landscape requests.
>
> Regards,
> Anthony
> Google Ads API Team
>
> ref:_00D1U1174p._5004Q1zqC6J:ref
>

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Re: Bid Landscape & bid modifier questions

[Google Ads API Forum Advisor Prod]

Hi Howard,

Yes, that is correct. Bid Modifiers are only supported for campaign mobile bid 
modifier landscape requests.

Regards,
Anthony
Google Ads API Team
ref:_00D1U1174p._5004Q1zqC6J:ref

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Re: Bid Landscape & bid modifier questions

['Howard Wu' via AdWords API and Google Ads API Forum]

Thanks Anthony. Regarding question (2): we've been unable to get 
simulations of different bid modifiers for our* User List and User Interest 
audiences *using Bid Landscapes. Can you confirm that it's indeed NOT 
possible to get audience-level bid modifier simulations via Bid Landscapes? 

On Tuesday, May 19, 2020 at 10:04:57 AM UTC-7, adsapiforumadvisor wrote:
>
> Hi Howard, 
>
>1. DataService should include smart bidding strategies 
>such as  TARGET_CPA or TARGET_ROAS. 
>2. You can use bid landscapes on different ad groups and its 
>criterion. You can find more details here 
>
> 
>. 
>
> Regards,
> Anthony
> Google Ads API Team
>
> ref:_00D1U1174p._5004Q1zqC6J:ref
>

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RE: Bid Landscape & bid modifier questions

[Google Ads API Forum Advisor Prod]

Hi Howard,

DataService should include smart bidding strategies such as  TARGET_CPA or 
TARGET_ROAS.
You can use bid landscapes on different ad groups and its criterion. You can 
find more details here.

Regards,
Anthony
Google Ads API Team
ref:_00D1U1174p._5004Q1zqC6J:ref

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Bid Landscape & bid modifier questions

['Howard Wu' via AdWords API and Google Ads API Forum]

Hi - we had several questions related to the Bid Simulator and the related 
Bid Landscape in the API:

1. I see in the Google Ads Bid Simulator docs [
https://support.google.com/google-ads/answer/9634060] that it can also be 
used to simulate the impact of different Smart Bidding targets and budgets. 
Can we use the Bid Landscapes (DataService) to programmatically query these 
simulations for Smart Bidding strategies?

2. Can we use Bid Landscapes to get the impact of different bid modifiers 
for *audiences* (User Lists and User Interests) and demographic groups 
(age, gender, household income)? I suspect the answer is NO, but wanted to 
confirm.

Related observations: I think the following may answer this question, but I 
wanted to double-check that I'm reading things correctly.
 * I noticed that the Google Ads UI does not surface any bid simulator 
charts for either Audiences or Demographics (whereas they're available for 
Devices).
 * The AdWords API Bid Landscape docs state the following: "Note that the 
BidModifier, TotalLocalClicks, TotalLocalCost, TotalLocalImpressions, and 
RequiredBudget fields are only supported for campaign mobile bid modifier 
landscape requests, whereas BiddableConversions and 
BiddableConversionsValue are only supported for ad group and criterion 
landscape requests."


Thanks,
Howard

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