Re: Device column within Ad performance tables causes impressions and clicks to be under counted

['Joyce Lava' via AdWords API Forum]

Hi Raghu,

By default, the ads will be shown in all devices and you can select the 
device type to which you can increase or decrease the bid adjustment 
 
based 
on your requirement. That said, the Device field of the Ad Performance 
Report 

 will 
not return null values as this represents the Device where the impression 
was shown. 

Additionally, since the Device column is a Segment 

 by 
nature, this may be the cause why the impressions and clicks are being 
dropped down when adding Device column in the selected fields. This means 
that the metrics values (e.g. Impressions, Cost, etc.) may be splitted into 
multiple rows 

.

Best,
Joyce, AdWords API Team

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Device column within Ad performance tables causes impressions and clicks to be under counted

[Raghu Kashyap]

The moment we added the device column within the ad performance table the 
number of impressions and clicks dropped down to almost 10% of the actual 
value.  Is there a setting or something where if the device was not 
identified and the value was null we drop those records with the API 
download?

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