Re: How to get benchmark cpc and ctr, Avg cpc and ctr by categorywise through Adwords API?

2015-07-22 Thread Josh Radcliff (AdWords API Team)
Hi,

The *PRODUCT_PARTITION_REPORT* that Umesh mentioned will give you stats 
based on the ProductPartition 
https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupCriterionService.ProductPartitions
 
you have set up in your ad group. Therefore, if you have your partitions 
set up using categories (ProductBiddingCategory 
https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupCriterionService.ProductBiddingCategory),
 
then you could use that report and only process rows where ProductGroup 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#productgroup
 is 
for a category. Be careful, though -- that report shows stats at *every* level 
of your partition tree, so make sure you don't double count stats (see the 
report 
description 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#top_of_page
 for 
more information).

In contrast, the *SHOPPING_PERFORMANCE_REPORT* gives you product (*OfferId*) 
level stats, but as Umesh mentioned, that report does not contain benchmark 
fields. At this time, that report does not have a *CriterionId*, which is 
what you would need to tie it back to the *PRODUCT_PARTITION_REPORT*. 
Therefore, you won't be able to tie the data from the two reports together.

Best regards,
Josh, AdWords API Team

On Wednesday, July 22, 2015 at 1:16:16 AM UTC-4, Bala Murugan wrote:

 Thanks. How can i relate these two reports?. I could not find any common 
 fields to link these two reports to get combined report.

 And PRODUCT_PARTITION_REPORT 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report
  gives 
 report for categories of products, so we can not calculate correct 
 Benchmark CPC/CTR values for campaign or category level.
 what should do for this?

 On Wednesday, July 22, 2015 at 3:34:39 AM UTC+5:30, Umesh Dengale wrote:

 Hello,

 The PRODUCT_PARTITION_REPORT 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report
  gives shopping 
 campaign statistics aggregated at the product partition level. This 
 report has the BenchmarkAverageMaxCpc 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#benchmarkaveragemaxcpc
 , BenchmarkCtr 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#benchmarkctr
 , AverageCpc 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#averagecpc
 , Ctr 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#ctr
  fields 
 but does not have category information. The SHOPPING_PERFORMANCE_REPORT 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report
  gives 
 the AverageCpc 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#averagecpc
 , Ctr 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#ctr
  and CategoryL1 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#categoryl1
  -L5 
 but does not have BenchmarkAverageMaxCpc, BenchmarkCtr fields.

 Thanks,
 Umesh, AdWords API Team.



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Re: How to get benchmark cpc and ctr, Avg cpc and ctr by categorywise through Adwords API?

2015-07-21 Thread Bala Murugan
Thanks. How can i relate these two reports?. I could not find any common 
fields to link these two reports to get combined report.

And PRODUCT_PARTITION_REPORT 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report
 gives 
report for categories of products, so we can not calculate correct 
Benchmark CPC/CTR values for campaign or category level.
what should do for this?

On Wednesday, July 22, 2015 at 3:34:39 AM UTC+5:30, Umesh Dengale wrote:

 Hello,

 The PRODUCT_PARTITION_REPORT 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report
  gives shopping 
 campaign statistics aggregated at the product partition level. This 
 report has the BenchmarkAverageMaxCpc 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#benchmarkaveragemaxcpc
 , BenchmarkCtr 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#benchmarkctr
 , AverageCpc 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#averagecpc
 , Ctr 
 https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#ctr
  fields 
 but does not have category information. The SHOPPING_PERFORMANCE_REPORT 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report
  gives 
 the AverageCpc 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#averagecpc
 , Ctr 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#ctr
  and CategoryL1 
 https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#categoryl1
  -L5 
 but does not have BenchmarkAverageMaxCpc, BenchmarkCtr fields.

 Thanks,
 Umesh, AdWords API Team.


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Re: How to get benchmark cpc and ctr, Avg cpc and ctr by categorywise through Adwords API?

2015-07-21 Thread Umesh Dengale
Hello,

The PRODUCT_PARTITION_REPORT 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report
 gives shopping 
campaign statistics aggregated at the product partition level. This 
report has the BenchmarkAverageMaxCpc 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#benchmarkaveragemaxcpc
, BenchmarkCtr 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#benchmarkctr
, AverageCpc 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#averagecpc
, Ctr 
https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#ctr
 fields 
but does not have category information. The SHOPPING_PERFORMANCE_REPORT 
https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report
 gives 
the AverageCpc 
https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#averagecpc
, Ctr 
https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#ctr
 and CategoryL1 
https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#categoryl1
 -L5 
but does not have BenchmarkAverageMaxCpc, BenchmarkCtr fields.

Thanks,
Umesh, AdWords API Team.

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https://plus.google.com/+GoogleAdsDevelopers/posts
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