Nathan,
Appreciate the feedback. I ended up putting out a different application and
while I hate to lose the reviews, rating, and placement in the Market, I
also feel it was the right way to go. I did update the 2010 edition to free
and updated the description to point users to the 2011 edition. After a
short period of time, I'll remove that app from the Market as to not cause
any confusion -- well before August and the crush of people going to
download their app for season.
I did notice that just over 1,000 people still had the 2010 edition
installed, so what I ended up doing is updating the 2010 edition one final
time with a message that displays when you open it thanking users for their
support, mentioning the 2011 edition being available, and a button that
takes them directly to the new app in the Market. I've already seen some
conversions from that approach and I suspect more will happen as more and
more of those 1,000 people update their 2010 app. I'll definitely think
about an opt-in newsletter for 2011 as that would likely even help more on a
conversion for 2012. Also to note, I figured making the app free might even
encourage users to download who looked at my app in 2010 but didn't want to
pay for it. They won't get the service for 2011, but they'll see what the
app has in it for 2010 and potentially buy for 2011.
What I also anticipated is getting the well I bought the app last year, why
should I have to pay again? emails and I've already gotten one. That's
another topic I suspect I'll be dealing with for much of this summer and
early fall. :)
--
Chris Stewart
http://chriswstewart.com
On Thu, Mar 3, 2011 at 1:55 PM, Nathan critter...@crittermap.com wrote:
I don't see any compelling reason to use in-app purchases in this
scenario. If the season's over, the app is probably uninstalled for
that subset of users who know how to uninstall and forgotten for the
rest.
Bringing out Fantasy Football app 2011 sounds like the right approach.
I wouldn't change your last app to free, just clearly label it 2010
and mention the more awesome 2011 app is available now. In fact, you
should probably just raise the price to $2010 as a tax on those who
don't read the title or description. Changing it to free will just
encourage more people to download it without reading the description,
and then commenting that the app is out of date, 1 star.
Hopefully, you have an optin newsletter for your current users, so you
can announce the new version and encourage them to comment on the 2010
version saying 'This is awesome, but the 2011 one is even better!'
Nathan
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