could anyone signpost me to what the main different sub-sections of this area involve:
For example, Shiller seems to be about how groupthink -and the emotional fashion that builds up over time - can overtrump rational individual decision-making in marketplaces but for example: are there sections of behavioral economics which look at how a company develops a business model of what its intangible assets are and and how to grow them? are there areas which look at how digital networks do provide a totally different work dynamic even if in many cases this hasnt yet been turned into argaubly few great economic success stories? (if these areas are not some other branch of economics, what? I got rather stuck when I tried searching behavioral economics over the weekend in terms of lots of references to irrational market decision-making, and not a lot else)
