Re: harry potter

2000-07-11 Thread Sagewhys

In a message dated 7/10/00 3:42:17 PM Eastern Daylight Time, 
[EMAIL PROTECTED] writes:

 Is the reason so many books stores are out of the latest harry potter book 
 because of miscalculating demand or could it be something else?
  

How about ridiculous media hype from an over-budgeted advertising department? 
 shrug   Just a suggestion.

-Terri Maurer Carter
mother of a 12-yr-old who "just doesn't get the fuss over Potter" 



Re: harry potter

2000-07-10 Thread Gizmoleon

I had the feeling that it had nothing to do with economics but was an 
advertising ploy.  If the media gets the word out through the publishers that 
there is a shortage of potter books to meet the expected demand then it will 
be looked at as a successful launch.  By duping the public into believing 
that there is a great demand for the book, then that in itself creates 
increased demand and they can continue to print after they have calculated 
the success of there advertising.  I never have heard such an uproar for any 
other book, for example Monica lewinskys book, that would cause people to go 
buy it based on the fact that others ae buying it.  ADVERTISING WORKS, when 
done right.  This all may be false but it seems like it could be true from my 
standpoint.  Who knows? Seon