Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-18 Thread Chris Lee
SNIP
On the other hand...  Go take a look at all of the ~$100 wireless 
router/firewall/print server/gateway boxes on the market, and you'll see 
one thing that almost all of them have in common: they all run Linux.  
Most of them are even based on the same small number of tools; things 
like busybox and uclibc.  If you want to see cheap, powerful VoIP 
phones, think about what they really need in terms of software, and then 
set out to write it and license it so the phone companies can 
incorporate it into their products.  I'm kind of amazed that FXS ports 
aren't standard on medium-end home routers right now; they'd probably 
only add $5-10 to the cost of the router, *IF* they had the software and 
felt like the demand was there.
My Draytek ADSL 2600v comes with two FXS ports
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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-17 Thread Andy Powell

On 16/06/2004 at 22:53 Jay Milk wrote:

You're correct -- I believe I pointed out in my original post that there
is a $200+ difference between a cordless Cisco with/without software.
And that's plain ridiculous.  Plus, the phone alone isn't worth $500 in
hardware -- so we're obviously dealing with GREED here.

My knee-jerk response to such business tactics always has been to do it
better and cheaper.  Six years ago, I was talking to IT personel in
industry X.  There were two established mainframe solutions in that
industry serving 80% of the market, costing $50K-$75K start-up cost per
location, plus $1K+ per seat.  Never mind the $10K-$15K monthly
maintenance cost.  Never mind that everyone had to be able to work a
terminal with a lovely amber on black, text-based GUI.

snip for brevity

I think you're missing the point. When you develop hardware or software you
need to recoup the cost of development (the period in which you aren't selling
anything, so not making any money). Now Cisco has it's fingers in many pies
so they aren't going to suffer to much from that now, but they do have to fund
development.

Secondly, Cisco don't really care if their phones are out of your price range,
they are typically sold as part of a solution costing 10's of 1000's or 100's of
1000's of USD/GBP/EUR and (most probably) with big discounts.

Thirdly, If I make a device at a cost of $5 and sell it for $500, some people will
buy it, up to the point where someone builds a similar device and sells it for
$150 ...You have a choice. companies are not charities, they do this to make
money.  This is what we call capitalism.

I don't want to dig at your business, and this isn't intended to but.. what you did
is look at what was already on offer and it's costs, how it worked etc and built a
cheaper solution. The reason you could do this is because you had the exposure
to the 'system' as was.. i.e. You looked at it and said 'I can do that cheaper' but
without that original system you probably wouldn't have.

One final point... There are some companies that have this weird feeling that anything
under a certain amount must be cheap and nasty and not work properly. These people
are fools imho, but they do exist...and they wont buy an cheap phone, they'll buy an
expensive phone, regardless of it's ability... as we've seen recently some governments
will even buy helicopters that can't fly in fog or where it's sandy for silly money...

Now I feel dirty...


Andy


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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-17 Thread Jay Milk
I don't think I was missing the point.  Hardware and software
development are very much the same -- In my original proposal, I
suggested a type of communal development -- engineers would receive a
share of the company proportional to the time they donated.  I have done
this type of development on several projects before, and have always
more than recouped my initial investment.  Consider it open-source with
a business plan.  However, in addition to development cost, hardware
carries a high up-front cost for the first production run, while
software has virtually no media cost.

Secondly, I didn't consider what you wrote a dig at my business, since
you misread my first post:  I didn't say I can do this cheaper, I said
I can do this cheaper AND BETTER.  Our software provides the same core
functionalty as the legacy systems, but presents that functionality in a
manner that is much more user-friendly.  Above that, we add about 200%
more functionality than the legacy systems.  Would we have done this
without the existing systems?  Probably, as the need was for a usable
front-end with some added functionality; we just chose to include core
functionality.

I feel this is getting off-topic... Sorry.

 -Original Message-
 From: Andy Powell [mailto:[EMAIL PROTECTED] 
 Sent: Thursday, June 17, 2004 3:34 AM
 To: [EMAIL PROTECTED]
 Subject: RE: [Asterisk-Users] Cost of IP Phones, or Isn't It 
 Just Software?
 
 
 
 On 16/06/2004 at 22:53 Jay Milk wrote:
 
 You're correct -- I believe I pointed out in my original post that 
 there is a $200+ difference between a cordless Cisco with/without 
 software. And that's plain ridiculous.  Plus, the phone alone isn't 
 worth $500 in hardware -- so we're obviously dealing with GREED here.
 
 My knee-jerk response to such business tactics always has 
 been to do it 
 better and cheaper.  Six years ago, I was talking to IT personel in 
 industry X.  There were two established mainframe 
 solutions in that 
 industry serving 80% of the market, costing $50K-$75K 
 start-up cost per 
 location, plus $1K+ per seat.  Never mind the $10K-$15K monthly 
 maintenance cost.  Never mind that everyone had to be able 
 to work a 
 terminal with a lovely amber on black, text-based GUI.
 
 snip for brevity
 
 I think you're missing the point. When you develop hardware 
 or software you need to recoup the cost of development (the 
 period in which you aren't selling anything, so not making 
 any money). Now Cisco has it's fingers in many pies so they 
 aren't going to suffer to much from that now, but they do 
 have to fund development.
 
 Secondly, Cisco don't really care if their phones are out of 
 your price range, they are typically sold as part of a 
 solution costing 10's of 1000's or 100's of 1000's of 
 USD/GBP/EUR and (most probably) with big discounts.
 
 Thirdly, If I make a device at a cost of $5 and sell it for 
 $500, some people will buy it, up to the point where someone 
 builds a similar device and sells it for $150 ...You have a 
 choice. companies are not charities, they do this to make 
 money.  This is what we call capitalism.
 
 I don't want to dig at your business, and this isn't intended 
 to but.. what you did is look at what was already on offer 
 and it's costs, how it worked etc and built a cheaper 
 solution. The reason you could do this is because you had the 
 exposure 
 to the 'system' as was.. i.e. You looked at it and said 'I 
 can do that cheaper' but without that original system you 
 probably wouldn't have. 
 
 One final point... There are some companies that have this 
 weird feeling that anything under a certain amount must be 
 cheap and nasty and not work properly. These people are fools 
 imho, but they do exist...and they wont buy an cheap phone, 
 they'll buy an expensive phone, regardless of it's ability... 
 as we've seen recently some governments will even buy 
 helicopters that can't fly in fog or where it's sandy for 
 silly money...
 
 Now I feel dirty... 
 
 
 Andy
 
 
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Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-17 Thread Adam Goryachev
On Thu, 2004-06-17 at 04:45, Michael Sandee wrote:
 
 
 Am I dreaming?
 
 Yes.
 
 Community based development is too unreliable.
 
 Just to refer to ongoing projects... Look at the farfon 
 (www.farfon.com), It's an active project in the final stages of development.
 It offers the benefits (modular, programming of your own features, 
 quality components, low price, corporate backing, designed by skilled 
 engineers...) without the negative sides of your plan.

Speaking of which, does anyone know the real/current status 
of this project. Every time I look at their website, it hasn't changed...

I for one would love to be buying a few of their phones for 
testing, followed by more for roll-out's

Regards,
Adam

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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Senad Jordanovic

 Just to get an idea of hardware cost involved here:
 - I can buy a 4-port router with built-in firewall, web-server and
 email-client for $20-$30 RETAIL.  That would indicate a hardware cost
 of $10 max.  
 - I can purchase a Sipura SPA-2000 for $100 -- actual hardware cost
 should be $50-$75. 
SPA 2000 hardware cost is much less then that!!!

 - I can also purchase a fully featured ADSI speakerphone for $80
 retail, with an expected hardware cost of $50-$60. 
 

Same here...

 Combine all these pieces for hardware cost of $110-$145 -- I'd think
 that synergies would push hardware cost under $100 -- and you have
 all the hardware required to build at least a 2-line IP speakerphone
 with a nice large display, webserver for config, and enough
 processing power to run some advanced functionality.  You could even
 add one of the Yamaha sound-chips for downloadable ringtones if you
 so desire.  


Well.. It still depends of what cup, dsp etc are included..
 
 The 2-line restriction would be purely theoretical, allowing for 4,
 6, or even 12 lines to be registered (who really needs more than 3 or
 4?). The device could be well documented, opening the door/port for
 open-source software.   
 
 Does this sound to utopian, or do my fellow list-members think there
 is an idea here?  How many more PBXs would you integrators sell if
 the cost was down to $150/station for a business-class phone? 

This is a certainly a question needing an answer! However, lets see if
anyone will actually do so?

 How
 many more features could be implemented with an open-source UA? 
 (Menus, Visual Voicemail, extended CallerID info, Call Delegation,
 Queue handling, Email, Weather, Reminders,  ) 

If it too complicated.. End users may be reluctant to buy it!

 Could this be profitable?
 - You bet, I'd guess you could sell a few 100,000 of these devices in
 the next three years.  The design would be open, but protected from
 clones by virtue copyright law (bootloader and operating system could
 be proteges).  A public company would own the design and contract
 with a manufacturer.

Well.. This is REAL problem.. I am sure that a lot of people on this
list have similar ideas to yours.
It would be very nice if we all could get together to produce a solution
like this... However, time will tell!
 
 Could this be financed?
 - I don't think it would take that much -- maybe $10K - $20K to
 purchase samples and development hardware and software.  Engineers
 could donate time in exchange for revenue shares later.  A small
 investment would be counted toward a purchase of a finished product,
 a large investment would buy you a share in the company.  200 active
 members in this list donating $100 each could get a handful of
 engineers on their way.  
 

Well, said... $100 each would take project to somewhere.. However, the
costs may spiral out of control!

 Where do we get the know-how?
 - Partner with existing companies like Digium and Sipura.  Once the
 project is complete, they would receive revenue shares and/or utilize
 their manufacturing resources.  

Yes, that would be good way... But what then? Who owns it? Who profits
from it...
A lot of questions needing an answer!
 
 Am I dreaming?

No, you are not dreaming!  It can be done! One just needs to find
correct way!
I personally would love to see a very low cost embedded board running *,
with FXS/FXO port on it!

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Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Michael Sandee

Am I dreaming?
Yes.
Community based development is too unreliable.
Just to refer to ongoing projects... Look at the farfon 
(www.farfon.com), It's an active project in the final stages of development.
It offers the benefits (modular, programming of your own features, 
quality components, low price, corporate backing, designed by skilled 
engineers...) without the negative sides of your plan.

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Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread John Todd
At 1:18 PM -0500 on 6/16/04, Jay Milk wrote:
I took a little foray into pricing out IP Phones for my home pbx
yesterday.  $75-$750 seems to be quite a range, so I took a closer look.
[snip]
Am I dreaming?
Well, yes, you're sort-of dreaming.
The trick is not designing the hardware or the software - anyone with 
$100k (or much, much less) and the right engineers can get something 
working to the point where it is ready to be produced.

You will hit the wall with:
  - finding reliable suppliers of manufacturing technology
  - finding enough money for cash float during the sales cycle
  - finding enough money for marketing float during sales cycle
  - finding adequate sales channels
  - compensating your sales channels
The last two are the most important.  These are not engineering 
questions; they are business and political questions, which is why 
the hardware market looks so easy but is so littered with the dead 
husks of failed companies run by engineers.  Selling direct is a 
limited market; there are only so many Asterisk home users that you 
can advertise to via the mailing lists.  :-)

JT
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Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Scott Laird
On Jun 16, 2004, at 11:18 AM, Jay Milk wrote:
Cisco, for example, has different models such as the 7940 and 7960 
which
seem to only differ in the software.
IIRC, the 7940 and 7960 run the same software, but differ slightly in 
hardware.  The 60 has 6 line appearance buttons, while the 40 has 2.  
I'm not sure quite how they manage to charge $25/button for the 
upgrade. :-)

Does this sound to utopian, or do my fellow list-members think there is
an idea here?  How many more PBXs would you integrators sell if the 
cost
was down to $150/station for a business-class phone?  How many more
features could be implemented with an open-source UA?  (Menus, Visual
Voicemail, extended CallerID info, Call Delegation, Queue handling,
Email, Weather, Reminders,  )
Well, the big problem with all of this is the development costs.  Your 
$30 router is probably the 5th or 6th nearly-identical product the 
company has made, and they've probably sold millions of them.  I doubt 
most VoIP phone vendors sell more then 100,000 of even their most 
popular models, and phone vendors are just starting to be able to share 
platform code between models.

Odds are, we'll see the phone that you're looking for, but it'll take 
another three years to show up, and it'll probably come from the same 
companies that make your cheap routers and cordless phones 
today--D-Link, Linksys, VTech, Panasonic, and whoever OEMs the home 
phones that ATT and SBC sell by the boatload.  It'll take a while for 
commodity VoIP phones to appear.  I mean, even 12 months ago, it wasn't 
completely clear that SIP was going to win.  And you can't have 
commodity hardware without ubiquitous standards.

Could this be financed?
- I don't think it would take that much -- maybe $10K - $20K to 
purchase
samples and development hardware and software.  Engineers could donate
time in exchange for revenue shares later.  A small investment would be
counted toward a purchase of a finished product, a large investment
would buy you a share in the company.  200 active members in this list
donating $100 each could get a handful of engineers on their way.
My gut instincts say that you're low by at least an order of magnitude. 
 The hard part isn't really designing the basic code.  The hard part is 
building the user interface and doing all of the design work.  I mean, 
go take a look at really good consumer electronics devices (TiVo comes 
to mind).  Spend some time looking at how well they work, and then 
compare them to even the best OS interfaces (KDE?).  You can't really 
design good interfaces by committee.

On the other hand...  Go take a look at all of the ~$100 wireless 
router/firewall/print server/gateway boxes on the market, and you'll 
see one thing that almost all of them have in common: they all run 
Linux.  Most of them are even based on the same small number of tools; 
things like busybox and uclibc.  If you want to see cheap, powerful 
VoIP phones, think about what they really need in terms of software, 
and then set out to write it and license it so the phone companies can 
incorporate it into their products.  I'm kind of amazed that FXS ports 
aren't standard on medium-end home routers right now; they'd probably 
only add $5-10 to the cost of the router, *IF* they had the software 
and felt like the demand was there.

Scott
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Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Kevin P. Fleming
John Todd wrote:
failed companies run by engineers.  Selling direct is a limited market; 
there are only so many Asterisk home users that you can advertise to via 
the mailing lists.  :-)
I think there are enough of us resellers/consultants around here to make 
a very viable business for a decent phone product; if the Virbiage FT102 
IAX phone was available (and reliable) right now at the price listed on 
their web site, I could sell 50 in the next week, and plenty more after 
that.

Same goes for the Sayson 480i, although it's a little more expensive, 
it's still a far better product (or will be :-)) than anything else at 
or below its price. If it was available, I'd be selling them immediately.

As it stands today, the least expensive multi-line appearance SIP or IAX 
phone available in the US is the Polycom SoundPoint IP 500, which is a 
nice phone, but not cheap ($240 or so), and Polycom doesn't really cater 
to those of us who aren't buying from their solution providers. There 
is a _huge_ market for a decent, 2/4 line appearance business class 
SIP/IAX phone (with G.729 support) for under $200US, and whoever gets 
there first is going to have a quick return on their efforts.
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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Nik Martin
 Well, yes, you're sort-of dreaming.
 
 The trick is not designing the hardware or the software - anyone with
 $100k (or much, much less) and the right engineers can get something
 working to the point where it is ready to be produced.
 
 You will hit the wall with:
- finding reliable suppliers of manufacturing technology


- finding enough money for cash float during the sales cycle
- finding enough money for marketing float during sales cycle
These two points are sticking points with investors of ANY type (banks,
venture, angels).  They don't like giving working capital out, because
there's nothing to show for it, or if you go belly up, there's nothing to
re-possess and sell.



- finding adequate sales channels
- compensating your sales channels
 

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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Christian Stredicke
Well if you just take a look at the sand that is needed to make the chips
you even get better prices... 

Sand -- silicon -- chips -- PCB -- phone -- a lot of talking

It's not the material of the phone, it's the payroll of the people who make
the -- happen.-)

Never mind my rude simplification, CS

 -Original Message-
 From: [EMAIL PROTECTED] [mailto:asterisk-users-
 [EMAIL PROTECTED] On Behalf Of Michael Sandee
 Sent: Wednesday, June 16, 2004 8:45 PM
 To: [EMAIL PROTECTED]
 Subject: Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just
 Software?
 
 
 
 Am I dreaming?
 
 Yes.
 
 Community based development is too unreliable.
 
 Just to refer to ongoing projects... Look at the farfon
 (www.farfon.com), It's an active project in the final stages of
 development.
 It offers the benefits (modular, programming of your own features,
 quality components, low price, corporate backing, designed by skilled
 engineers...) without the negative sides of your plan.
 
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Re: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Aaron Clauson
 -Original Message-
 From: [EMAIL PROTECTED]
[mailto:asterisk-users-
 [EMAIL PROTECTED] On Behalf Of Michael Sandee
 Sent: Wednesday, June 16, 2004 8:45 PM
 To: [EMAIL PROTECTED]
 Subject: Re: [Asterisk-Users] Cost of IP Phones, or
Isn't It Just
 Software?
 
 
 
 Am I dreaming?
 

Firstly one would have to wonder if Digium will be
taking the next step to produce a handset based on
their, yet to be released, IAXy. The IAXy appears to
be a possible core just add the keypad and handset. 

Secondly IF a device could be built there MAY be
business models that wouldn't need centralised sales
and marketing budgets. For example many people on this
list are running VOIP businesses where it MAY make
sense to give CHEAP handsets away in order to gain
subscribers and then recoup the costs from call or
subscription fees.

Thirdly what sort of expertise would the group be able
to pull together? Software seems to be the main
competency and hardware is a different kettle of fish.
That being said these days a lot of consumer hardware
is going the way of reference designs (broadcom and
WiFi routers for example) with OEMs differentiating on
the software or even just the user interface. IF a
good hardware reference design was available for a
VOIP handset software would POSSIBLY become the
primary task and therefore POSSIBLY suit the expertise
of this group...

Regards,
Aaron







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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Lars Boegild Thomsen
Hi

 Just to get an idea of hardware cost involved here:
 - I can buy a 4-port router with built-in firewall, web-server and
 email-client for $20-$30 RETAIL.  That would indicate a hardware cost of
 $10 max.
 - I can purchase a Sipura SPA-2000 for $100 -- actual hardware cost
 should be $50-$75.
 - I can also purchase a fully featured ADSI speakerphone for $80 retail,
 with an expected hardware cost of $50-$60.

But you fail to discuss the most important fact.  Cisco charge USD 500 for a
phone simply because they can do so :)  If you look at the general pricing -
go back 2 years and you could hardly find a VoIP phone for less than USD
250.  Enter Grandstream and prices started dropping.  When Grandstream first
appeared they listed the price as USD 79.  Now they are generally selling at
around USD 50-60 or so (single pcs. end user pricing.  It's now possible to
get a lot of IP phones for less than USD 100 - which is about the price that
I and most people find reasonable to pay for them.

You see the same with the WiFi phones right now.  The first Cisco one was
what - 6-700 USD (I never even bothered to check the exact price).  The
second one - the ZyXEL/Pulver thingy - well - they generally seem to sell
now at around USD 200 or so.  The Senao one is going to hit the market in a
few month and they claim to target around USD 120 for the initial offering.
I'll bet you anything that shortly after the ZyXEL's will be around USD 100
and they'll both end up competing around that level.

Anyway - I'm babbling now :)  My point was only that the price of these
gadgets have next to nothing to do with the actual hardware cost - but is
only controlled by what the market is prepared to pay.

Regards,

Lars...

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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Jay Milk
You're correct -- I believe I pointed out in my original post that there
is a $200+ difference between a cordless Cisco with/without software.
And that's plain ridiculous.  Plus, the phone alone isn't worth $500 in
hardware -- so we're obviously dealing with GREED here.

My knee-jerk response to such business tactics always has been to do it
better and cheaper.  Six years ago, I was talking to IT personel in
industry X.  There were two established mainframe solutions in that
industry serving 80% of the market, costing $50K-$75K start-up cost per
location, plus $1K+ per seat.  Never mind the $10K-$15K monthly
maintenance cost.  Never mind that everyone had to be able to work a
terminal with a lovely amber on black, text-based GUI.

In response, we set out to write a better application, using a
relational DB, Windows GUI, etc.  We now have installed over 600
locations nationwide (capturing almost 16% market share), offering a
much better solution at a lower cost.  Our company employs some 20
programmers, 40 support and 20 training staff, and we're greatly
profitable.

Cisco would be smart to drop the prices of their phones to realistic
levels -- if their phones cost $200 instead of $400, they would probably
only make $100/phone, but they'd sell disproportionally more phones to
balance this out.  On the other hand, they'd really P.O. their current
customers who paid their inflated prices.  Sucks to be them.

So, reading all the great feedback on this, what if we took an
open-source SIP phone (Siphon, KPhone), figure out the least amount of
hardware to run it, configure a PC104 or other SBC prototype and then
show it to investors.  Heck, I think I may just try this out sometime...


$400 buys me a 5.25 sized miniboard with Dual-Lan, onboard Audio, usb,
serial, CF port (for disk-on-chip), etc.  Another $100 gets me a serial
LCD, and for $2.50 I can pick up parts to adapt a telephone handset to
the sound-card's impedance.  It would seem that this is the complete
deal.  Part cost for prototype: Less than $1K.  Software is GPL'd.  Then
I'd have an actual prototype to show the banks and pass off to product
engineering team.  Software can remain open source, and the hardware is
nothing more than a very specialized PC with built-in UA and handset.

BTW, where can you get the Grandstream for $50?  That's a decent
alternative to having Sipuras and analog phones everywhere in this
house.

-Original Message-
From: Lars Boegild Thomsen [mailto:[EMAIL PROTECTED] 
Sent: Wednesday, June 16, 2004 8:25 PM
To: [EMAIL PROTECTED]
Subject: RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just
Software?


Hi

 Just to get an idea of hardware cost involved here:
 - I can buy a 4-port router with built-in firewall, web-server and 
 email-client for $20-$30 RETAIL.  That would indicate a hardware cost 
 of $10 max.
 - I can purchase a Sipura SPA-2000 for $100 -- actual hardware cost 
 should be $50-$75.
 - I can also purchase a fully featured ADSI speakerphone for $80 
 retail, with an expected hardware cost of $50-$60.

But you fail to discuss the most important fact.  Cisco charge USD 500
for a phone simply because they can do so :)  If you look at the general
pricing - go back 2 years and you could hardly find a VoIP phone for
less than USD 250.  Enter Grandstream and prices started dropping.  When
Grandstream first appeared they listed the price as USD 79.  Now they
are generally selling at around USD 50-60 or so (single pcs. end user
pricing.  It's now possible to get a lot of IP phones for less than USD
100 - which is about the price that I and most people find reasonable to
pay for them.

You see the same with the WiFi phones right now.  The first Cisco one
was what - 6-700 USD (I never even bothered to check the exact price).
The second one - the ZyXEL/Pulver thingy - well - they generally seem to
sell now at around USD 200 or so.  The Senao one is going to hit the
market in a few month and they claim to target around USD 120 for the
initial offering. I'll bet you anything that shortly after the ZyXEL's
will be around USD 100 and they'll both end up competing around that
level.

Anyway - I'm babbling now :)  My point was only that the price of these
gadgets have next to nothing to do with the actual hardware cost - but
is only controlled by what the market is prepared to pay.

Regards,

Lars...

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RE: [Asterisk-Users] Cost of IP Phones, or Isn't It Just Software?

2004-06-16 Thread Lars Boegild Thomsen
Hi,

Getting off-topic on the list - so let's do this in email instead.

 And that's plain ridiculous.  Plus, the phone alone isn't worth $500 in
 hardware -- so we're obviously dealing with GREED here.

Well, that's what most public listed companies are driven by.

 much better solution at a lower cost.  Our company employs some 20
 programmers, 40 support and 20 training staff, and we're greatly
 profitable.

In other words - you charge what the market is prepared to pay, but still
enough to make a lot of money.  Don't get me wrong - I fully understand that
but I fail to see the difference between that and Cisco's model :)

 Cisco would be smart to drop the prices of their phones to realistic
 levels

I never worked for Cisco but I worked with one of their international
partners and I actually borroed a desk at one of the cisco office for more
than 2 years so I've got pretty intimite knowledge of their business model.
First of all - trust me - Cisco know exactly what they are doing.  They
never try to compete at the low-end stuff.  If they want to move into that
field they buy another company and keep their brand for the purpose
(example: linksys).  They deliberately profile their own stuff as market
technology leader and nothing less.  Also Cisco don't really care or bother
about end-users.  They prefer large accounts and deliberately put their
prices so high they won't be bothered by end-users and got PLENTY of margin
to provide for resellers, distributors and give heavy discounts to their
large accounts.  I never worked with a company that will go to more extreme
measures to get a deal than Cisco.  To quote one of my friends - who is an
account manager in Cisco - once when I asked him for a rediculous low price
for a Cisco device: Cisco NEVER say NO to a deal.  In other words - if
Cisco want a business they'll shoot out the phones at whatever price it
takes to get that deal.

 -- if their phones cost $200 instead of $400, they would probably
 only make $100/phone, but they'd sell disproportionally more phones to
 balance this out.  On the other hand, they'd really P.O. their current
 customers who paid their inflated prices.  Sucks to be them.

Cisco are doing ok profit wise - so they must be doing something right -
whether you like it or not is another matter :)

 So, reading all the great feedback on this, what if we took an
 open-source SIP phone (Siphon, KPhone), figure out the least amount of
 hardware to run it, configure a PC104 or other SBC prototype and then
 show it to investors.  Heck, I think I may just try this out sometime...

Well - I live in south-east asia and I'll be happy to help you find cheap
manufacturing of these devices if you find a way to finance it.  It is
entirely possible but you'll be facing the same problems as everybody else
that tries this.  I met the founder of Snom a couple of years back and their
problem is a good illustration of this.

They knew they had a great product which was manufactured in Germany.  They
also knew that in order to make money on this they needed to do mass
production in some cheap Asian country.  But they were not able to finance
the more than 90 days it took between where they had to pay up for doing
this production run to when they were able to get their money back.  So -
they are still doing shitsmall production runs and probably still do at
least the assembly in Germany - which is why they have to charge USD 200++
for something that would have cost them less than USD 40 to manufacture out
here - that is if they were able to make 100.000 devices at the time.

 deal.  Part cost for prototype: Less than $1K.  Software is GPL'd.  Then
 I'd have an actual prototype to show the banks

Been there - done that - the bank won't even bother to look at your
prototype.  They don't give a f*ck.  What they want to see is how you plan
to get the investment back - that's the only thing they care about - and
your challenge is to find a way to convince them, and that ain't easy
without a track record (meaning existing customers - which you don't have if
you only have a prototype).  Say Catch-22 :)

 BTW, where can you get the Grandstream for $50?  That's a decent
 alternative to having Sipuras and analog phones everywhere in this
 house.

Well - end-user price out here is around USD 60 if you buy ONE right now.
If you buy a hundred or so you'll get them down to that price.

Regards,

Lars...

--
Lars Boegild Thomsen
Technical Director
JustIT Sdn. Bhd.
Cell Phone (MY): +60 (16) 323 1999
ICQ: 6478559
Yahoo Chat: [EMAIL PROTECTED]
MSN Chat: [EMAIL PROTECTED]
http://www.justit.ws
Phone: +1 (360) 515 3551 (US) +45 8692 1951 (DK) +60 (3) 2057 2646 (MY)
Fax  : +60 (3) 2057 2647 (MY)

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