------------------------ Yahoo! Groups Sponsor --------------------~--> Get fast access to your favorite Yahoo! Groups. Make Yahoo! your home page http://us.click.yahoo.com/dpRU5A/wUILAA/yQLSAA/H4xqlB/TM --------------------------------------------------------------------~->
Overcoming Adoption Challenges for Pharma Industry Highlighted at Patient-Level Data Conference, November 2-3, Arlington, VA ARLINGTON, Va., Sept. 15 Strategic Research Institute is pleased to announce the upcoming Patient Level Data for the Pharmaceutical Industries conference scheduled to take place on November 2-3, 2005 in Arlington, VA. This conference will focus on how patient-level data boosts pharma marketers strategic decision making and marketing effectiveness, whether they are marketing to managed markets, physicians, consumers, or policy-makers. As patient-level data continues to be adopted by marketers, a new level of precision is compelled to pharmaceutical sales and marketing strategies. By providing an evidence-based assessment of physician treatment practices and patient outcomes, pharmaceutical companies get a better understanding of untapped market potential. This information leads to better decisions regarding resource allocation, targeting, positioning, and messaging. The conference features presenters from industry such as big pharmaceutical manufacturers and service providers of marketing information. Complete list of presenters includes: Amgen, Inc., Access Biotech, AstraZeneca, Bayser, Biotechnology Association, Bloom Marketing Solutions, Booz Allen Hamilton, Bristol-Myers Squibb, Centocor, Inc., Commodicast, Inc., IMS Health, NDC Health, Pfizer, Inc. Pharmetrics - A Unit of IMS Health, Sanofi Aventis, Solvay Pharmaceuticals, Inc., V2Gfk & University of Utah College of Pharmacy. The keynote to be featured on the first day morning plenary is "Patient Level Data - Overcoming Adoption Challenges," presented by Joyjit Saha Choudhury & Charley Beever of Booz Allen Hamilton, followed by the keynote entitled, "Using Longitudinal Data for Knowledge-Based Decision Making," presented by Mark Stevens of Sanofi Aventis. Interactive panels featured on the agenda are: 1) Leveraging Patient Level Data to Develop Physician Referral Patterns, Methodologies and Business Implications -- moderated by Solvay Pharmaceuticals, and 2) Patient Level Data Revolutionizing Marketing Effectiveness, an Interactive Discussion -- moderated by Booz Allen Hamilton. To register for the conference, please visit www.srinstitute.com/cs329. THE LAST DAY TO REGISTER AT THE DISCOUNTED RATE ($400 OFF) IS FRIDAY, SEPT. 16TH. http://www.arizonabiotech.com/ http://groups.yahoo.com/group/biotech-news/ http://www.arizonaentrepreneurs.com/ http://www.azhttp.com/ http://www.arizonabiotech.com/index.php http://www.mail-archive.com/biotech-news@yahoogroups.com/ http://www.mail-archive.com/biotech- [EMAIL PROTECTED]/maillist.html http://www.arizonabiotech.com/ <a href="http://www.arizonabiotech.com/">Arizona Biotech</a> http://groups.yahoo.com/group/biotech-news/ <a href="http://groups.yahoo.com/group/biotech-news/">Biotech News</a> http://www.arizonaentrepreneurs.com/ <a href="http://www.arizonaentrepreneurs.com/">Arizona Entrepreneurs</a> http://www.azhttp.com/ <a href="http://www.azhttp.com/">Arizona High Tech</a> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/biotech-news/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/