Facebook needs to make money. Is Instant Persalization a good way? EFF
doesn't like it.
"Friday morning Facebook changed its privacy settings layout, making it
a bit more challenging to opt out completely. As before, unchecking the
"Allow" box is not sufficient because you need to block each Instant
Personalization website to fully opt out. However, the previous path
(via "Learn More") to the necessary Block Application buttons was
removed, with Facebook suggesting instead you first go to the sites (at
which point your information is disclosed)..."
http://www.eff.org/deeplinks/2010/04/how-opt-out-facebook-s-instant-personalization
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