[Coworking] Re: Events and Membership?
We've found that we get decent conversion over time when we target a specific community. In our case, the tech/open source community has been incredibly important for us. The big caveat, however, is that it takes a lot of time. I think we only got 1 new member in the first 6 months after our first really big event from that event. The second year we hosted the event, we got 2 members in the month after the event as a result, and have increasingly gotten meeting room requests as a result. I think the events take a LOT of time to pay off, but do pay off in the long term. Increasingly, our new members have been to a few events here before they sign up. The effectiveness of events is something we still struggle with also. We don't have a clear cut solution, but we tend not to be real willing to take a loss on events anymore (i.e., we need sponsors or someone to cover direct costs). Hope this helps, David CubeSpace [EMAIL PROTECTED] On Aug 20, 8:40 am, felicity at cubes [EMAIL PROTECTED] wrote: This is a question mostly to space owners but also to all of those who use coworking spaces. Do you find that events generate more members? If you are a member of a coworking space, do you go to the events on a regular basis? We are finding we get decent attendance at our events but they do not lead to getting more members and I am debating the benefit of them. Any thoughts are appreciated. -Felicity CubesCrayons Coworking SPACE:www.cubesandcrayons.com BLOG: cubes.typepad.com/blog PERSONAL BLOG: cubes.typepad.com/cake --~--~-~--~~~---~--~~ You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~--~~~~--~~--~--~---
[Coworking] Re: Events and Membership?
Maybe you don't have a membership level that is attractive to them? Why not talk to the people coming to events and find out on what level they'd be interested in becoming members? Our basic membership, for instance, is cheap enough ($25/month) for people to join simply to support our interest in hosting events. Think of it like an association fee. On top of that, we're releasing a new internal/external event policy for another stream of revenue for us. -Alex -- - -- - Alex Hillman im always developing something digital: [EMAIL PROTECTED] visual: www.dangerouslyawesome.com local: www.indyhall.org On Wed, Aug 20, 2008 at 11:40 AM, felicity at cubes [EMAIL PROTECTED] wrote: This is a question mostly to space owners but also to all of those who use coworking spaces. Do you find that events generate more members? If you are a member of a coworking space, do you go to the events on a regular basis? We are finding we get decent attendance at our events but they do not lead to getting more members and I am debating the benefit of them. Any thoughts are appreciated. -Felicity CubesCrayons Coworking SPACE: www.cubesandcrayons.com BLOG: cubes.typepad.com/blog PERSONAL BLOG: cubes.typepad.com/cake --~--~-~--~~~---~--~~ You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~--~~~~--~~--~--~---
[Coworking] Re: Events and Membership?
Hi Felicity, What kinds of events are they? Do they foster good relationships between the members? I'm wondering what kinds of events work better than others... Alex? Have you gotten any vibe from the wide variety of events you guys have run? Tony Bacigalupo New Work City / CooperBricolage / Jelly NYC On Wed, Aug 20, 2008 at 11:40 AM, felicity at cubes [EMAIL PROTECTED] wrote: This is a question mostly to space owners but also to all of those who use coworking spaces. Do you find that events generate more members? If you are a member of a coworking space, do you go to the events on a regular basis? We are finding we get decent attendance at our events but they do not lead to getting more members and I am debating the benefit of them. Any thoughts are appreciated. -Felicity CubesCrayons Coworking SPACE: www.cubesandcrayons.com BLOG: cubes.typepad.com/blog PERSONAL BLOG: cubes.typepad.com/cake --~--~-~--~~~---~--~~ You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~--~~~~--~~--~--~---
[Coworking] Re: Events and Membership?
Interesting...for us we get a lot of people at the events who aren't necessarily going to become coworkers and/or wouldn't use the flexible childcare in our space. We have some member only events that do garner socializing and are usually a fairly big hit. We are looking at hitting the events that will bring the teleworker/commuter in. For us, if they don't have kids, it only costs $20/half day of work, so the price of admissions is low. I don't think that is the barrier. Would love to hear what kinds of events other people have found to increase membership. It's great to have a variety of events but we also like to use our events as a marketing tool, and to do that we want to make sure the events appeal to the coworking audience, and that might be where we miss the sweet spot. Thoughts? -Felicity On Aug 20, 9:19 am, Tony Bacigalupo [EMAIL PROTECTED] wrote: Hi Felicity, What kinds of events are they? Do they foster good relationships between the members? I'm wondering what kinds of events work better than others... Alex? Have you gotten any vibe from the wide variety of events you guys have run? Tony Bacigalupo New Work City / CooperBricolage / Jelly NYC On Wed, Aug 20, 2008 at 11:40 AM, felicity at cubes [EMAIL PROTECTED] wrote: This is a question mostly to space owners but also to all of those who use coworking spaces. Do you find that events generate more members? If you are a member of a coworking space, do you go to the events on a regular basis? We are finding we get decent attendance at our events but they do not lead to getting more members and I am debating the benefit of them. Any thoughts are appreciated. -Felicity CubesCrayons Coworking SPACE:www.cubesandcrayons.com BLOG: cubes.typepad.com/blog PERSONAL BLOG: cubes.typepad.com/cake --~--~-~--~~~---~--~~ You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~--~~~~--~~--~--~---
