Re: [Coworking] Re: Sponsors

[kiri]

Thank you for sharing. Like you, most examples I found are full of legalese 
or practically nothing. We are trying to be very strategic with 
sponsorships. We want them to be beneficial to all parties involved.

On Wednesday, June 6, 2018 at 11:37:03 AM UTC-4, Alex Hillman wrote:
>
> Big +1 to all of the tips Hector mentioned. 
>
> One of my most popular podcast episodes is specifically 
>  about that last part, 
> looking for ways to make sure the sponsor is encouraged to be active in the 
> community in some way. It's far too common to view sponsorship as a "quick 
> hit" instead of a long-term relationship. 
>
> Here is the agreement that I created for our biggest sponsor to date 
> , big 
> enough where I wasn't comfortable with an email record being the only 
> record of the transaction. I had looked at lots of other examples and they 
> were so full of legalese I knew that we'd just end up in approval hell, so 
> I drafted something that covered the most important aspects, set important 
> boundaries and expectations and still made it human-readable to we wouldn't 
> trigger the "legal has to review this" delay. 
>
> I did pull out the specifics of the offer/packages but the structure of 
> the doc should be super helpful! 
>
> On Wed, Jun 6, 2018 at 11:08 AM Hector Kolonas  > wrote:
>
>> Hey Kiri, whilst I don't have a sponsorship agreement to share, I do want 
>> to share some insights into mistakes that other spaces had done with 
>> regards sponsorship deals.
>>
>> *- don't tie yourself into any exclusivities *
>> being unable to make fair and honest recommendations to your members will 
>> break down trust between members and comm managers.
>> for eg. even if all your members are freelancers or startups, the same 
>> accountant might not be right for their different work 
>> styles/culture/aptitude
>>
>> *- if it's naming rights they're after, treat as a licensing deal and set 
>> boundaries *
>> this means they pay you for the right to brand a specific 
>> room/area/section for the duration specified
>> also make sure you protect the look/feel of your space, you don't want 
>> anyone plastering your walls with swimsuit models (unless that matches your 
>> spaces' culture ofc)
>> this also means you can renew/revoke licencing and can increase prices as 
>> your membership grows
>>
>> *- tie in some educational/support component*
>> if they're experts in X, Y or Z; try get them to commit to sharing 
>> insights/tips/lunch and learns with your members in their newly branded 
>> meeting room
>> this should obviously be structured as more supportive than salesy, but 
>> bolsters your membership value if done right
>>
>> *- consider include a day pass or two per month into the agreement*
>> having them see/feel and be a part of the community is a good way to a) 
>> avoid sponsorship remorse and b) build long-term business relationships
>> it might also mean that they could put some of their teams with you in 
>> case of office emergencies (plumbing or mould issues for example) or 
>> eventually land up giving their flexible teams access to your space down 
>> the line. They may even gift these to freelancers/consultants they work 
>> with, who may become long-term members.
>>
>> Let me know if that helps in any way :)
>>
>>
>>
>>
>>
>>
>> On Wednesday, 30 May 2018 18:36:31 UTC-4, ki...@cocreatelexington.com 
>> wrote:
>>>
>>> As we start a new coworking space, we are looking for sponsors. Tomorrow 
>>> we have a meeting with a company interested in being a sponsor and securing 
>>> naming rights to one of our meeting rooms. Does anyone have a sponsorship 
>>> agreement they are willing to share? 
>>>
>>> Thanks,
>>> Kiri
>>>
>> -- 
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>>
>

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[Coworking] Re: Sponsors

[kiri]

Thank you for those insights. The company we are talking to is one we 
already have a relationship with and we think will be a good fit. It's a 
local music school and they are probably going to sponsor our content 
creation room (set-up for video and photography) and podcast room. The 
school does a lot to promote their students and give them real-world 
opportunities to perform. We are discussing opportunities for students to 
write and record intro music for podcasts and vlogs as well as some other 
joint opportunities.

We are definitely trying to be strategic and careful with sponsorships. 
Your insights will help keep us on track.

Thanks,
Kiri

On Wednesday, June 6, 2018 at 11:08:17 AM UTC-4, Hector Kolonas wrote:
>
> Hey Kiri, whilst I don't have a sponsorship agreement to share, I do want 
> to share some insights into mistakes that other spaces had done with 
> regards sponsorship deals.
>
> *- don't tie yourself into any exclusivities *
> being unable to make fair and honest recommendations to your members will 
> break down trust between members and comm managers.
> for eg. even if all your members are freelancers or startups, the same 
> accountant might not be right for their different work 
> styles/culture/aptitude
>
> *- if it's naming rights they're after, treat as a licensing deal and set 
> boundaries *
> this means they pay you for the right to brand a specific 
> room/area/section for the duration specified
> also make sure you protect the look/feel of your space, you don't want 
> anyone plastering your walls with swimsuit models (unless that matches your 
> spaces' culture ofc)
> this also means you can renew/revoke licencing and can increase prices as 
> your membership grows
>
> *- tie in some educational/support component*
> if they're experts in X, Y or Z; try get them to commit to sharing 
> insights/tips/lunch and learns with your members in their newly branded 
> meeting room
> this should obviously be structured as more supportive than salesy, but 
> bolsters your membership value if done right
>
> *- consider include a day pass or two per month into the agreement*
> having them see/feel and be a part of the community is a good way to a) 
> avoid sponsorship remorse and b) build long-term business relationships
> it might also mean that they could put some of their teams with you in 
> case of office emergencies (plumbing or mould issues for example) or 
> eventually land up giving their flexible teams access to your space down 
> the line. They may even gift these to freelancers/consultants they work 
> with, who may become long-term members.
>
> Let me know if that helps in any way :)
>
>
>
>
>
>
> On Wednesday, 30 May 2018 18:36:31 UTC-4, ki...@cocreatelexington.com 
> wrote:
>>
>> As we start a new coworking space, we are looking for sponsors. Tomorrow 
>> we have a meeting with a company interested in being a sponsor and securing 
>> naming rights to one of our meeting rooms. Does anyone have a sponsorship 
>> agreement they are willing to share? 
>>
>> Thanks,
>> Kiri
>>
>

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Re: [Coworking] Re: Sponsors

[Alex Hillman]

Big +1 to all of the tips Hector mentioned.

One of my most popular podcast episodes is specifically
 about that last part, looking
for ways to make sure the sponsor is encouraged to be active in the
community in some way. It's far too common to view sponsorship as a "quick
hit" instead of a long-term relationship.

Here is the agreement that I created for our biggest sponsor to date
, big
enough where I wasn't comfortable with an email record being the only
record of the transaction. I had looked at lots of other examples and they
were so full of legalese I knew that we'd just end up in approval hell, so
I drafted something that covered the most important aspects, set important
boundaries and expectations and still made it human-readable to we wouldn't
trigger the "legal has to review this" delay.

I did pull out the specifics of the offer/packages but the structure of the
doc should be super helpful!

On Wed, Jun 6, 2018 at 11:08 AM Hector Kolonas  wrote:

> Hey Kiri, whilst I don't have a sponsorship agreement to share, I do want
> to share some insights into mistakes that other spaces had done with
> regards sponsorship deals.
>
> *- don't tie yourself into any exclusivities *
> being unable to make fair and honest recommendations to your members will
> break down trust between members and comm managers.
> for eg. even if all your members are freelancers or startups, the same
> accountant might not be right for their different work
> styles/culture/aptitude
>
> *- if it's naming rights they're after, treat as a licensing deal and set
> boundaries *
> this means they pay you for the right to brand a specific
> room/area/section for the duration specified
> also make sure you protect the look/feel of your space, you don't want
> anyone plastering your walls with swimsuit models (unless that matches your
> spaces' culture ofc)
> this also means you can renew/revoke licencing and can increase prices as
> your membership grows
>
> *- tie in some educational/support component*
> if they're experts in X, Y or Z; try get them to commit to sharing
> insights/tips/lunch and learns with your members in their newly branded
> meeting room
> this should obviously be structured as more supportive than salesy, but
> bolsters your membership value if done right
>
> *- consider include a day pass or two per month into the agreement*
> having them see/feel and be a part of the community is a good way to a)
> avoid sponsorship remorse and b) build long-term business relationships
> it might also mean that they could put some of their teams with you in
> case of office emergencies (plumbing or mould issues for example) or
> eventually land up giving their flexible teams access to your space down
> the line. They may even gift these to freelancers/consultants they work
> with, who may become long-term members.
>
> Let me know if that helps in any way :)
>
>
>
>
>
>
> On Wednesday, 30 May 2018 18:36:31 UTC-4, ki...@cocreatelexington.com
> wrote:
>>
>> As we start a new coworking space, we are looking for sponsors. Tomorrow
>> we have a meeting with a company interested in being a sponsor and securing
>> naming rights to one of our meeting rooms. Does anyone have a sponsorship
>> agreement they are willing to share?
>>
>> Thanks,
>> Kiri
>>
> --
> You received this message because you are subscribed to the Google Groups
> "Coworking" group.
> To unsubscribe from this group and stop receiving emails from it, send an
> email to coworking+unsubscr...@googlegroups.com.
> For more options, visit https://groups.google.com/d/optout.
>

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[Coworking] Re: Sponsors

[Hector Kolonas]

Hey Kiri, whilst I don't have a sponsorship agreement to share, I do want 
to share some insights into mistakes that other spaces had done with 
regards sponsorship deals.

*- don't tie yourself into any exclusivities *
being unable to make fair and honest recommendations to your members will 
break down trust between members and comm managers.
for eg. even if all your members are freelancers or startups, the same 
accountant might not be right for their different work 
styles/culture/aptitude

*- if it's naming rights they're after, treat as a licensing deal and set 
boundaries *
this means they pay you for the right to brand a specific room/area/section 
for the duration specified
also make sure you protect the look/feel of your space, you don't want 
anyone plastering your walls with swimsuit models (unless that matches your 
spaces' culture ofc)
this also means you can renew/revoke licencing and can increase prices as 
your membership grows

*- tie in some educational/support component*
if they're experts in X, Y or Z; try get them to commit to sharing 
insights/tips/lunch and learns with your members in their newly branded 
meeting room
this should obviously be structured as more supportive than salesy, but 
bolsters your membership value if done right

*- consider include a day pass or two per month into the agreement*
having them see/feel and be a part of the community is a good way to a) 
avoid sponsorship remorse and b) build long-term business relationships
it might also mean that they could put some of their teams with you in case 
of office emergencies (plumbing or mould issues for example) or eventually 
land up giving their flexible teams access to your space down the line. 
They may even gift these to freelancers/consultants they work with, who may 
become long-term members.

Let me know if that helps in any way :)






On Wednesday, 30 May 2018 18:36:31 UTC-4, ki...@cocreatelexington.com wrote:
>
> As we start a new coworking space, we are looking for sponsors. Tomorrow 
> we have a meeting with a company interested in being a sponsor and securing 
> naming rights to one of our meeting rooms. Does anyone have a sponsorship 
> agreement they are willing to share? 
>
> Thanks,
> Kiri
>

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You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.