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-------- Original Message --------
Subject: Oil Drilling poll ignites digital dogfight
Date: Sat, 11 Mar 2000 21:19:45 -0600 (CST)
From: Mark Graffis <[EMAIL PROTECTED]>
Organization: ?
To: undisclosed-recipients:;

   Copyright © 2000 Scripps McClatchy Western Service

   BY DAVID WHITNEY, Nando Washington Bureau

   WASHINGTON (March 11, 2000 1:09 a.m. EST http://www.nandotimes.com)
-
   It means nothing - just some zeros and ones zinging their way over
a
   fiber-optic cable somewhere to MSNBC's web site at the other end.

   But on Friday the kilobytes were adding up to a megabyte battle
over
   oil development in Alaska's Arctic National Wildlife Refuge.

   The Internet news site posted a survey on whether its visitors
thought
   protected areas should be opened to oil drilling. The question
   appeared on a web page containing news stories on the revived
   controversy over opening the refuge's 1.5 million-acre coastal
plain
   to drilling.

   The issue arose in the Senate this week when Alaska Sen. Frank
   Murkowski seized upon the skyrocketing price of gasoline to
introduce
   a bill that would permit drilling in what the oil industry regards
as
   one of the most promising unexplored corners of the continent.

   When word of the MSNBC survey began to spread, interest groups
began
   sending out mass e-mail alerts to their followers urging them to
log
   onto the web site and cast their vote for or against.

   "Yes, we need to end our dependency on foreign oil," was one
choice.
   Slightly more than half of the respondents were clicking on that.
"No,
   we can end our oil dependency by investing in alternative energy,"
was
   the second choice, and slightly half of the respondents were
clicking
   on it.

   Those who couldn't make up their minds clicked on "can't decide,"
and
   2 percent of the respondents made that choice.

   Joan Connell, executive producer for opinions at MSNBC in Redmond,
   Wash., said the results have absolutely no value to anyone for
   anything.

   "This is a self-selecting, non-scientific survey," she said. "These
   are not scientific polls."

   Still, Connell said she was amazed that the question was drawing
the
   volume of responses, roughly three times what questions on most of
the
   other 400 or so interactive story pages on the web site might
attract.
   She said it may be because the broader issue, the high price of
   gasoline, was stirring a veritable digital storm of activity.

   "What this means more than anything is enthusiasm, or depth of
   feeling," Connell said.

   Frenzy is another word for it.

   Pro-development forces that until two weeks ago thought they'd be
   sitting out another year without legislation in Congress suddenly
not
   only had a bill, they had a digital dogfight.

   "I sent out e-mails to my board telling them what's on the web
site,"
   confessed Cam Toohey, executive director of Arctic Power, the
leading
   pro-development lobbying organization.

   E-mails spread throughout the land as recipients re-transmitted the
   message to others. Mike Heatwole, who works for the public
relations
   firm of Reid/Bradley in Anchorage, said anyone who was anything
   probably knew about the MSNBC survey. He helped spread the message.

   Toohey said they learned last year that a little get-out-the-vote
   elbow grease can turn the corner on a tough Internet vote. When a
   question popped up last year on whether the Interior Department
should
   open the National Petroleum Reserve-Alaska to leasing, a digital
poll
   was going down until the pro-drillers fired up their PCs and Macs.

   "We sent out alerts, and the results turned around favorably,"
Toohey
   said. "We've got a lot of computers."

   Environmentalists scoffed at all the excitement Friday.

   "This is who can turn out more of their troops," sniffed Adam
Kolton
   of the Alaska Wilderness League. "We've done real polls, and they
show
   overwhelming support for protecting the refuge."

   Recent polls done for The Wilderness Society by the polling firm of
   Lake, Snell and Perry in Florida, New Hampshire and Texas showed
that
   about 70 percent of the respondents somewhat or strongly opposed
the
   federal government allowing private companies to drill for oil in
the
   refuge, said Rindy O'Brien, vice president of the environmental
group.

   That's not to say environmentalists would be above trying to
   manipulate the turnout in the MSNBC survey.

   In some instances, they just didn't know about it.

   The Wilderness Society's Alaska representative, Allen Smith, was in
no
   position to know. He was stuck at the computer repair shop Friday,
   broken down on the information highway just when the speed was
picking
   up.

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