I have used 'novice'

--- On Tue, 6/3/08, Katie Albers <[EMAIL PROTECTED]> wrote:

From: Katie Albers <[EMAIL PROTECTED]>
Subject: Re: [IxDA Discuss] unsophisticated users
To: "Alla Zollers" <[EMAIL PROTECTED]>, [EMAIL PROTECTED]
Date: Tuesday, June 3, 2008, 4:03 PM

Naive? It's used fairly often in a variety of contexts to describe 
any group of people who are unacquainted with the basics of whatever 
you are discussing.

At 11:15 AM -0700 6/3/08, Alla Zollers wrote:
>Hi Everyone --
>
>I am having a bit of a terminology problem within my company. Most of the
>product people and developers like to refer to our users as
>"unsophisticated" (a euphemism for dumb). My understanding of the
majority
>of our users is that they are generally of a lower socio-economic level and
>so don't have regular access or extensive experience online.
>
>I mentioned this to the director of product and he asked me to come up with
>a different terminology for our segment of users, as we wish to expand to
>the more affluent and internet savvy segment.
>
>I am not sure what would be a good terminology for our
"unsophisticated"
>users? Do you think personas would help in this situation?
>
>Thank you!
>
>Sincerely,
>Alla

-- 

----------------
Katie Albers
[EMAIL PROTECTED]
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