Re: [IxDA Discuss] Nokia Morph Nanotechnology
anytime that a company has to resort to making videos of products, rather than making products, it's in serious trouble. it signifies something, a desperate need for attention, a need to be seen as relevant, a distraction from the design of the actual products? Hi Brian You should probably be aware that the company you refer to sells 1 million mobile phones every single day of the year including Saturdays, Sundays and holidays. I would not think that making videos rather than products really applies in this case :-) They have around 15 thousand people working in RD. The video is a 7 years from now future vision from the Cambridge Nanoscience Centre where they just built a $60 millon nanotech research lab. The way to achieve something is to set yourself a Big Hairy Goal. I'd say that they just did exactly that. -- Morten Hjerde http://sender11.typepad.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
But I do think that it signifies something, a desperate need for attention, a need to be seen as relevant, a distraction from the design of the actual products? I disagree. Creating concept videos like this is a common tool in the product design world to understand how an idea may be crazy or interesting. It's just another form of prototyping based on scenarios. It poses the huge WHAT IF? question to the company, often to simply secure the necessary funds for research. I imagine someone in marketing or development asked, what if we applied learnings in nanotechnology to a cellphone? Stupid question? As dumb as, what if we put a touchscreen with no buttons on a cellphone? What if we made an MP3 player with no screen at all? The What If questions drive, well, almost all invention. So they thought about how the technology could have bearing on someone's daily life, and made a video to show it. Companies like Nokia don't need to be seen as relevant, they need to make sure they stay relevant. Where technology changes rapidly, companies can quickly lose their edge, fall behind, and die. This is a tool to look ten years out to discover where they should be investing their research dollars now. Development takes years, so they have to plan smartly. Exploring scenarios through concept videos is just a way to gauge the relative values of investments. It IS the design of actual products, just not products in the next sales season. - Bill Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
On Feb 28, 2008, at 9:06 AM, Bill DeRouchey wrote: So they thought about how the technology could have bearing on someone's daily life, and made a video to show it. I also wanted to point out that the scenario very purposefully doesn't focus on the device itself. The phone/watch/etc. remains very ambiguous in its functionality. Instead, it puts the focus on the nanotechnology and the qualities it can afford to any device. Exploring scenarios through concept videos is just a way to gauge the relative values of investments. It IS the design of actual products, just not products in the next sales season. Well said, Bill. Jack L. Moffett Interaction Designer inmedius 412.459.0310 x219 http://www.inmedius.com I am in search of the simple elegant seductive maybe even obvious IDEA. With this in my pocket I cannot fail. - Tibor Kalman Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
I think it's interesting that the video uses hand-drawn animation and a handwriting-style font to humanize the technology. The music is really touchy-feely and the woman is not in a business setting, but at an outdoor cafe. They're trying to suggest that this will be the complete opposite of most people's experience with technology, which is often frustrating and intrusive. I'm finding that the main problem with portable electronic devices is the proliferation of batteries chargers and power cords. Do away with those, and suddenly today's iPod and laptop and cell phone are a lot closer to this rosy vision of the future. -- Kim + + + + + + + + + + + + + + + + + + Kim Bieler Graphic Design www.kbgd.com + + + + + + + + + + + + + + + + + + Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
You should probably be aware that the company you refer to sells 1 million mobile phones every single day of the year including Saturdays, Sundays and holidays. Yes, this the same company that has sold hundreds of millions of devices over a decade and never came even close to the power and functionally of an iPhone. Even after it was introduced to the possibility of such a device (a year and a half later), it still doesn't have multi-touch answer to it. They have around 15 thousand people working in RD. And what have they accomplished in the last decade? Let's start with the most obvious: have they even grasped the power of the web, until the iPhone amply demonstrated it? What have they done, in the last decade, in re-arranging the power structure between handset manufacturers and carriers? Nada. That takes careful integration of technology, systems design and business acumen, which apparently they lack. Hopefully, they'll ride on the coattails of the iPhone and make something semi-useful out of Ovi. Nokia N81: Ominous lesson to iPhone from carriers http://counternotions.com/2007/10/09/patience-for-apple/ The way to achieve something is to set yourself a Big Hairy Goal. I'd say that they just did exactly that. For years, car manufacturers have been setting 'Big Hairy Goals' with nothing to show for in actually shipping products. How's Nokia different? -- Kontra http://counternotions.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
[IxDA Discuss] Nokia Morph Nanotechnology
I was watching the Nokia Morph Concepthttp://www.youtube.com/watch?v=IX-gTobCJHsvideo this afternoon, and it got me thinking on a tangent. Perhaps it's only because there was only one character in the video, but I am having a hard time seeing how this sort of tool would benefit human interaction...the kinds we all potentially will design. I guess my broad question is, in your opinions, how will Nanotechnology impact Interaction Design? For the uneducated, is Nanotechnology just about mobile phones that you can fold up and put in your pocket (or wrap around your wrist), or will there be bigger interaction benefits as well? Looking forward to your forward-thinking opinions. Josh -- http://josh.ev9.org/weblog Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
Wow! what isn't IxD here. Not sure why the single user makes a difference. But the fact that form is not static in a physical device, that fact that there are innovations in sensing, imaging, etc. will drastically change the way we interact with devices and what functionality we conceive to put on devices. Contextually aware physical interfaces? Wow! I want one now! -- dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=26576 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
I sort of agree w/ Wired's take on the whole thing, albeit very cool to think about. Nokia's Morph concept phone offers an image of the future. It is a future where, despite nanotechnology being so advanced we can fabricate integrated circuits, displays and physical interfaces that are able reconfigure themselves in a dynamic freeform substrate, we are still making phone calls. http://blog.wired.com/gadgets/2008/02/10-uses-for-the.html B Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
On Wed, Feb 27, 2008 at 4:54 PM, Josh Evnin [EMAIL PROTECTED] wrote: I was watching the Nokia Morph Concept http://www.youtube.com/watch?v=IX-gTobCJHs video this afternoon, and it got me thinking on a tangent. Perhaps it's only because there was only one character in the video, but I am having a hard time seeing how this sort of tool would benefit human interaction...the kinds we all potentially will design. I guess my broad question is, in your opinions, how will Nanotechnology impact Interaction Design? For the uneducated, is Nanotechnology just about mobile phones that you can fold up and put in your pocket (or wrap around your wrist), or will there be bigger interaction benefits as well? Hi Josh, I was very impressed with the video. Not because of the product itself, but for the possible applications that I could imagine after seeing it. I'm not familiar with nanotechnology, but it seems to me that is another step towards accomplishing a pervasive/ubiquitous computing world. It seems to me that nanotechnology would make it possible to really think about embedded computers. Any sort of object could have some kind of computer on it. Clothes, glasses, wires...any object could became smart. You may ask: is that something we would want? I guess we already do! Just look around... There are some key values that I see in our lifes that would be enhanced with this technology. Information is one key value. We design information systems. We design tools to make easier to find and use information. We produce information. We share information. More than ever, we consume information. Another key component of our lifes is mobility. To be able to access, to communicate, to connect with each other in different spaces is something that is vital to many of us today. Twittering on the way home. Checking emails on the airport. Taking pictures, sending them to our Flickr account in real time etc. Still we have to deal with many devices that are not so different from our desktops computers. Laptops, iPhones...these are different sizes of a not so different conceptual product. We still have to phocus very hard on the object to use it. It still demands our attention. They concentrate hundreds of functions, programs. They are more likely a swiss knife. Many tools in one device. I guess with nanotechnology we would be able to create products that could rely on a calm technology approach, to quote Mark Weiser...As any object can have an embedded computer, being able to access information, to exchange data within the environment and within other objects, we start to have dynamic contexts of interaction. Our products could sense the environment, and respond to it. Change under the influence of the context. Less effort from us. Nanotechnology is definitely not about mobile phones. That is Nokia business, so that's how they use it. Nanotechnology is about wearable computers. Hands-free devices. Dynamic environments that change upon your influence. The interaction benefits I can imagine for nanothecnology are beyond my wildest dreams. :-) -- prof. mauro pinheiro universidade federal do espírito santo centro de artes depto. de desenho industrial Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
I have to agree with Dave here. The prospect of having devices that behave in a completly different way based on context would be earth shattering. An example is one of the first iPhone commercials that came out with the guy that was complaining about having to always carry around 3 different devices, phone, mp3, and something else I can't remember. The point of the commercial was you now had all the power in a single device the iPhone. With the concept of this technology a single device could replace countless devices that we all need to carry around on any given day. The interaction of each of these context would then need to be considered during the design of the device. For each context the device is made to handle, the design time for the overall device would increase. Goes back to there is never going to be a single Golden Design. Star Trek thinking here: A single device could take the place of your keys by unlocking your car/house/door/etc, mp3 player, digital camera/cam corder, PDA, watch, GPS, TV Remote, etc. The options are almost limitless. Too bad the technology isn't here yet, maybe when I am an old man :D (24 here) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=26576 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
The Nokia Morph concept is awesome! I just wrote an article for a class assignment on nanotechnology for new medical drug uses. It was my first time learning what nanotechnology actually was, and the potential of its abilities. I find it amazing, and a little scary at the same time. I agree with Dave. The Nokia Morph concept encompasses everything interactive. Nanotechnology may be a flexible type of technology, but what it can do for or show to a user still needs to be designed programmed into it. It still needs information architecture and an interface. The value of the flexible phone itself may seem to be useless to some, but to me, so are video games (no offense to video gamers out there). It's entertainment, fun, and most important to IxDers, interactive. The concept of technology like this one, clear walls and table top surfaces with touch applications in them is what's gotten me so interested in interaction design. I would love to work on things such as the Nokia Morph! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=26576 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
Hi Josh -- Thanks for sharing the video, I also found it to be really interesting. From a future interaction point of view, I find this concept very short sighted. Not only is does the concept not demonstrate more social interaction (as you have mentioned), but the interaction is still focused on a single tangible object. Can we not imagine a world were we might not have to carry around objects (even cool bendy ones), but rather seamlessly be able to accomplish our tasks through the embedding of nanotechnology in our surrounding environment? Isn't one of the goals of good interaction design to be so transparent that there is basically no interface. I see this is a definite possibility with nanotechonology. -- http://allaland.wordpress.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=26576 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
I have a theory that anytime that a company has to resort to making videos of products, rather than making products, it's in serious trouble. Can anyone think of a company that made a visionary video and later made a visionary product? The examples of companies that ran into trouble after making their concept videos are: Apple: Knowledge Navigator Sun: Starfire HP: not sure of the name, but that one with that crap built into the fridge :) ATT: You Will campaign I know that there are a bunch more, but I can't find them right now. So are there any companies that have benefited from these vision videos? All of the above went into serious decline after the videos were made. Don't get me wrong I think that they are wonderful (except for ATT's), but it seems that are an indication that the company can't actually deliver, so they fake it. The best way to predict the future is to invent it. Alan Kay Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Nokia Morph Nanotechnology
Correlation is not causation. Scott -- 'Life' plus 'significance' = magic. ~ Grant Morrison Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
