NYC Usability Professionals Association presents: *Social Influence: Social Media & the Enterprise
*If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube, you're missing an opportunity to change your company's entire culture. In fact, social media can affect how companies innovate, test ideas, market, recruit talent, measure performance, and interact with all their stakeholders. In his discussion "Going Social Now," Shiv Singh, head of the Avenue A | Razorfish social media practice, will show you how the enterprise can use social media to craft more relevant and useful user experiences. As part of his discussion, Shiv will discuss how the rise of social media has created a new form of marketing altogether, social influence marketing. He will also discuss research studies that help explain why some online communities are more successful than others. You will walk away from this engaging discussion with user experience strategies to help you design more successfully for the social web. *Speaker*: Shiv Singh *Date*: Wednesday, April 23, 2008 *Registration*: 6:00pm (refreshments served) Please arrive by 6 to allow time to get through security. Photo ID required by security to enter building. It must match the name on the registration list. *Presentation*: 6:30pm to 8:00pm (includes Q&A) *Networking*: 8:00pm to 8:30pm *Dinner at a nearby restaurant:* 8:30pm to whenever (participants pay for their own dinner) *Location*: Avenue A | Razorfish 1440 Broadway (Between 40th & 41st) New York, NY 10018 * Cost*: NYC-UPA members: $10 Non-members: $20 Non-members with 1 year membership: $25 Full-time students: $5 (students please provide valid ID) * RSVP*: *NO EMAIL RSVPs ACCEPTED FOR THIS EVENT. * Please purchase a guaranteed ticket at the event registration site: http://nycupa20080423.eventbrite.com Please note ticket office will be *closed* by *4 p.m. Monday, April 21, 2008* (2 days before the event). Tickets are refundable until noon, Friday, April 25, 2008 (2nd day after the event) by sending a request to [EMAIL PROTECTED] . Tickets are transferable on or before 4 PM Monday, April 21st, 2008 (2 days before the event) by sending a request to [EMAIL PROTECTED] . You must notify us, and get a confirmation, of this transfer or it will not be valid. Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization <http://nycupa.org/> or learn about our parent organization<http://www.upassoc.org/> . Seats are limited and reservations are first come, first served. We advise you to register early as previous events have sold out and we had to turn people away. *About the speaker: *Shiv Singh has been with Avenue A | Razorfish since 1999 and has worked in its Boston, New York, San Francisco and London offices. As Director, Global Strategic Initiatives Shiv is tasked with building Avenue A | Razorfish's Social Media capabilities. Singh helps the agency introduce its clients like Carnival Cruiselines, Levi Strauss & Co., and L'Oreal's Garnier Fructis to social influence marketing – or applying social media throughout a client's entire marketing lifecycle to build stronger customer relationships. His role also includes developing strategic partnerships, creating thought leadership and encouraging experimentation with social media across the agency. He has been a speaker at conferences such as SXSW, the Direct Marketing Association's Leader's Forum and on the Social Computing Panel at the Office 2.0 Conference in San Francisco, CA. He has also published several articles and academic papers on social influence marketing, online community development, social media and collaboration; most recently, "Social Influence Marketing: Strategies & Tactics to Win Customers" and "Think Social Influence Marketing in 2008," published in the agency's 2008 Digital Outlook Report. In 2005, he founded and led the agency's Enterprise Solutions practice, which helps organizations empower their employees and partners with the information they need to do their jobs efficiently and effectively. He has an undergraduate degree from Babson College and did his graduate work at the London School of Economics and Political Science where he researched social networks. Visit http://www.goingsocialnow.com for trends, commentary and news affecting the social media landscape. * ................................................................................................ **Our Mission *The NYC chapter of the Usability Professionals' Association (UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, intuitive and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan (and tri-state) area. *Share the Word *PLEASE FORWARD this email to colleagues, clients, and friends to spread the news about our organization. Send us any names and emails you would like added to our mailing list at [EMAIL PROTECTED] *Newsletter Information *To subscribe to the NYC UPA announcements list, email [EMAIL PROTECTED] with "subscribe" in the subject. You will receive a few emails per month with announcements related to NYC UPA events and official business. To unsubscribe, email [EMAIL PROTECTED] with "unsubscribe" in the subject. We do not disclose our emailing list to third parties. For more information about the Usability Professionals Association (NYC Chapter), go to http://www.nycupa.org/ . ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help