NYC Usability Professionals Association presents: *'Sketching' Mobile User Interfaces
*Learn how global trends in mobile computing will change the practice of user experience development. *Speakers*: Michael Jefferson and Clay Wiedemann *Date*: Tuesday, Mar 25, 2008 *Registration*: 6:00pm (refreshments served) *Please arrive by 6 to allow time to get through security. Photo ID required by security to enter building. It must match the name on the registration list. Presentation*: 6:30pm to 8:00pm (includes Q&A) * Networking*: 8:00pm to 8:30pm Dinner at a nearby restaurant: 8:30pm to whenever (participants pay for their own dinner) * Location*: frog design 325 Hudson Street, 7th Floor (Entrance on Vandam) New York, NY 10013 * Cost*: NYC-UPA members: $10 Non-members: $20 Non-members with 1 year membership: $25 Full-time students: $5 (students please provide valid ID) * RSVP*: *NO EMAIL RSVPs ACCEPTED FOR THIS EVENT. * Please purchase a guaranteed ticket at the event registration site: http://nycupa20080325.eventbrite.com Please note ticket office will be *closed* by *4 p.m. Monday, March 24, 2008 * (day before the event). Tickets are refundable until noon, Wednesday, March 27, 2008 (2nd day after the event) by sending a request to [EMAIL PROTECTED] . Tickets are transferable on or before 4 PM Monday, March 24th, 2008 (day before the event) by sending a request to [EMAIL PROTECTED] . You must notify us, and get a confirmation, of this transfer or it will not be valid. Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization <http://nycupa.org/> or learn about our parent organization<http://www.upassoc.org/> . Seats are limited and reservations are first come, first served. We advise you to register early as previous events have sold out and we had to turn people away. *About the presentation: *Learn how global trends in mobile computing will change the practice of user experience development. One of the greatest challenges in designing for mobile devices is gaining perspective early. What you see in a wireframe or a comp on the desktop and what you see when you hold the same design in your hand can often be an entirely different experience. How can we move into this handheld environment earlier? What methods can we use to simulate the interactions and gain insight on usability? In this talk, frog design will share some techniques used to approach a recent multi-modal handset UI. We will show examples of how simple dialogue, paper prototyping, video simulation and 'wizard of oz' environments were employed to gather concrete findings while allowing for maximum flexibility. *About the speakers: *Michael Jefferson is a Senior Design Analyst at frog design focused on user experience, design research and accessibility. Early in his career, Michael wrote and produced multiple television series programs for ESPN and Discovery. His interviewing and story telling ability helped him transition to interactive media in '97. Michael has since worked on interaction design, strategy and implementation for a client list that includes Sprint, GE, Verizon, Oracle, Barclays, and William's Sonoma. Michael holds a BA in Communications from the University of Massachusetts as well as an MA from NYU's Interactive Telecommunications Program. Clay Wiedemann specializes in interface research and design at frog design, and has worked with teams to develop applications for content management systems as well as airline check-in interfaces. He has worked for a variety of clients which include Delta Air Lines, Barnes and Noble, Chase Banks, GE, Conde Nast and United Jewish Communities. Clay received a Master's in Film and Cultural Studies from the University of Florida. * ................................................................................................. **Our Mission *The NYC chapter of the Usability Professionals' Association (UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, intuitive and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan (and tri-state) area. *Share the Word *PLEASE FORWARD this email to colleagues, clients, and friends to spread the news about our organization. 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