On May 27, 2008, at 4:58 PM, Jeff Gimzek wrote:
On May 27, 2008, at 4:24 PM, Will Evans wrote:
Oh man! Sorry you have to sell the right way to do this.
Naw! Selling the right way to do things is the Job Description AFAIAC.
I think - having done this for a couple of social networking sites -
is that let it all be organic and gradual. It erks marketing folks -
but in the long run you end up with more loyal contributors. Start
will just email, screen name and password. If they want to add more,
contribute more - have them add more personal info - have value
associated with adding more info - like reputation.
Well, that is who the battle is with - marketing types. the info on
this site is VERY valuable, but I have an as yet unproven suspicion
that a lot of non-paying users just fake the form to get in.
I know i did.
Seth Godin writes alot about this.
Great - I will look into it.
Thanks to Jared for the Marketing Sherpa idea too.
found a great article with good examples here:
http://www.getelastic.com/registration-usability-tips-ecommerce/
On Tue, May 27, 2008 at 7:16 PM, Jeff Gimzek [EMAIL PROTECTED]
wrote:
I am doing a project for a company whose site registration form is
only slighter shorter than the SATs.
I am preparing a document that tries to sell the idea of a very
short and easy registration that allows the user to get into the
site first, and add more info about themselves and their preferences
for things such as email newsletters organically, over time, when it
is important to the user.
This is a hard sell, as all the company metrics are based on things
such as newsletter signup at reg.time, ignoring things such as
abandonment rate or false data in the reg. process.
Obviously I will be trawling the IxDA site and BoxesandArrows for
this sort of argument, but I was also wondering if anyone has a
similar case study that they would care to share/point me to?
- -
Jeffrey D. Gimzek | Senior User Experience Designer
http://www.glassdoor.com
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