Hi,
I have conducted a factor analysis on some questionnaire items. The
dependent variables that I am measuring for example ('Intention To Buy',
'Attitude towards a product' and 'Trust in buying the product from a
merchant' ) seem to load significantly high on two factors which leaves me
with a NOT SIMPLE FACTOR STRUCTURE.
I am assuming that since 'Intention To Buy', 'Attitude towards a product'
and 'Trust in buying the product from a merchant' all seem to be some type
of an ATTITUDE , the significantly high factor loadings on the two factors
may be justifiable.
My questions are:
1. Are my above interpretations of the result correct?
2. If not, is there a statistical method that can help me overcome this
'non-simple factor structure'?
Thanks.
