Re: [EVDL] EVLN: eq-what? Mercedes-Benz UK-Trademarks Odd/unmemorable EV Brand Names

2016-08-16 Thread Rick Beebe via EV
I got a card in the mail on Friday offering me a lease on an 
all-electric B-class car. It took me completely by surprise as I've 
heard nothing about them actually being ready to sell electric vehicles.


--Rick

On 8/16/2016 6:58 AM, brucedp5 via EV wrote:

http://jalopnik.com/mercedes-benz-trademarks-silly-name-for-its-electric-ca-1785161232
Mercedes-Benz Trademarks Silly Name For Its Electric Car Brand
20160811  Kristen Lee


In June, we speculated about how Mercedes-Benz could potentially launch an
electric-only brand. We didn’t have a name for the brand. Now we do. And
it’s really very silly.

EQ. That’s it, according to Auto Express, anyways. Mercedes has filed a
bunch of UK trademark applications this month, with names that use the EQ
prefix.


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[EVDL] EVLN: eq-what? Mercedes-Benz UK-Trademarks Odd/unmemorable EV Brand Names

2016-08-16 Thread brucedp5 via EV
[ref
http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-eq-what-MBenz-UK-Trademarks-Odd-unmemorable-EV-Brand-Names-td4683322.html
]

http://jalopnik.com/mercedes-benz-trademarks-silly-name-for-its-electric-ca-1785161232
Mercedes-Benz Trademarks Silly Name For Its Electric Car Brand 
20160811  Kristen Lee

[image  
https://i.kinja-img.com/gawker-media/image/upload/s--U8JMiDkB--/c_scale,fl_progressive,q_80,w_800/t4cgtvtdk1vtggi0h5hz.jpg
(concept)
]

In June, we speculated about how Mercedes-Benz could potentially launch an
electric-only brand. We didn’t have a name for the brand. Now we do. And
it’s really very silly.

EQ. That’s it, according to Auto Express, anyways. Mercedes has filed a
bunch of UK trademark applications this month, with names that use the EQ
prefix.

From the story:

...Recent trademark applications suggest that Mercedes is lining up a range
of vehicles that will carry the ‘EQ’ prefix in their names - and that
they’re likely to exist under a more conventional sub-brand called MEQ. The
firm has asked to register everything from EQA and EQB through to EQX. It
has also applied to register slogans including ‘EQ inside’, ‘EQ boost’ and
‘Generation MEQ’; these would probably be used in the firm’s marketing
material for the new range of vehicles.

While that all sounds very exciting, the moniker does not. It looks and
sounds like a hodgepodge of letters. It looks and sounds like alphabet soup.
Or a vision test. Or a setting on a vintage Walkman.
[© jalopnik.com]



http://www.autoexpress.co.uk/mercedes/96668/new-mercedes-eq-range-of-electric-cars-is-on-the-way
New Mercedes EQ range of electric cars is on the way
11 Aug, 2016 ... A Mercedes spokesperson denied all knowledge of the name or
any plans for a sub-brand ... The first all-electric vehicle from Mercedes
is believed to be a saloon car called EQS; it’s a high-end rival for the
Tesla Model S, and it could be previewed as early as next year - although
sales are unlikely to start before 2019 ...
http://cdn2.autoexpress.co.uk/sites/autoexpressuk/files/styles/insert_main_image/public/7/53//15c984_31.jpg?itok=UKIEeaJK
...
http://www.carwale.com/news/mercedesbenz-trademarks-a-range-of-electric-vehicle-names-24480/
Mercedes-Benz trademarks a range of electric vehicle names
August 15, 2016  Sources have revealed that Mercedes-Benz is working towards
bringing up another distinct series of branding terminology for its electric
vehicles (EVs) called ...




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