ANN: 24April Adobe webinar: Ellis Pratt on The changing nature of content

[Maxwell Hoffmann]

Wed April 24 at 11 AM PDT
Register at: http://adobe.ly/115cRj9

In recent years, technical communicators have focused on improving User 
Assistance through new technologies and systems, with the assumption that the 
nature of the content, the tone of voice, the writing style should remain the 
same. In this webinar, thought leader Ellis Pratt will cover highlights of his 
new white paper on this topic; we'll investigate whether the tried-and-tested 
writing methods from past decades still make sense today. We'll also look at 
the reasons why some organizations are breaking the rules with the User 
Assistance they provide.

Topics covered include:

= Traditional approach to tech doc and the Tech Writer's relationship with the 
reader
= Why change? The weakness with the current approach
= Removing waste from user documentation
= Using psychology as well as technology to provide effective User Assistance
= The context where content is used
= How can software help us make this change

About the presentor: Ellis is Director and Help Strategist at Cherryleaf, a 
technical writing services and training company based near London, in the 
United Kingdom. He has over fifteen years' experience working in the field of 
documentation, has a BA in Business Studies, and is an Associate of the 
Institution of Engineering and Technology. Ranked the most influential blogger 
on technical communication in Europe, Ellis is also an author and editor of two 
books: 'How to Write Instructions' and 'Trends in Technical Communication'.



Maxwell Hoffmann |  Product  Evangelist  |  Adobe  |  p. 503.336.5952  |  c. 
503.805.3719  |  mhoff...@adobe.commailto:mhoff...@adobe.com
http://twitter.com/maxwellhoffmann -  
http://www.linkedin.com/in/maxwellhoffmann  blogs.adobe.com/techcomm
Upcoming webinars http://adobe.ly/Pbz6xIRecorded webinars: 
http://adobe.ly/Pbdp0J


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ANN: 24April Adobe webinar: Ellis Pratt on "The changing nature of content"

[Maxwell Hoffmann]

Wed April 24 at 11 AM PDT
Register at: http://adobe.ly/115cRj9

In recent years, technical communicators have focused on improving User 
Assistance through new technologies and systems, with the assumption that the 
nature of the content, the tone of voice, the writing style should remain the 
same. In this webinar, thought leader Ellis Pratt will cover highlights of his 
new white paper on this topic; we'll investigate whether the tried-and-tested 
writing methods from past decades still make sense today. We'll also look at 
the reasons why some organizations are "breaking the rules" with the User 
Assistance they provide.

Topics covered include:

= Traditional approach to tech doc and the Tech Writer's relationship with the 
reader
= Why change? The weakness with the current approach
= Removing waste from user documentation
= Using psychology as well as technology to provide effective User Assistance
= The context where content is used
= How can software help us make this change

About the presentor: Ellis is Director and Help Strategist at Cherryleaf, a 
technical writing services and training company based near London, in the 
United Kingdom. He has over fifteen years' experience working in the field of 
documentation, has a BA in Business Studies, and is an Associate of the 
Institution of Engineering and Technology. Ranked the most influential blogger 
on technical communication in Europe, Ellis is also an author and editor of two 
books: 'How to Write Instructions' and 'Trends in Technical Communication'.



Maxwell Hoffmann |  Product  Evangelist  |  Adobe  |  p. 503.336.5952  |  c. 
503.805.3719  |  mhoffman at adobe.com
http://twitter.com/maxwellhoffmann -  
http://www.linkedin.com/in/maxwellhoffmann  blogs.adobe.com/techcomm
Upcoming webinars http://adobe.ly/Pbz6xIRecorded webinars: 
http://adobe.ly/Pbdp0J


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