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o Steadily increase your visitor's perceived value of your product or service. Benefits and more benefits have to be presented. o Never waver from your MWR goal. Be consistent. Do all of this and you will indeed write a Web site that SELLS. Pure and simple... it *will* sell. -- Well, you now have your Masters Degree in Netwriting from SiteSell University. For your PhD, don't miss the "BIBLE of Netwriting"... http://proven.sitesell.com/myws/ Allan Gardyne, of associateprograms.com fame, summarized his review of MYWS! in his excellent newsletter like this --- As you know, SiteSell OVER-delivers, packing incredible value for money into every product. "Make Your Words Sell" is no exception. Whether you're an affiliate or a merchant, you need this book, because everyone who has a website needs it. --- Thanks very much for joining me over the last 5 days. I wish you much "online writing" success. Here's to MAKING EVERY WORD SELL! - Ken P.S. Did I tell you yet that everyone reads a P.S.? See? NETWRITING MASTERS UPDATES... The Netwriting Masters Course is sent only to those people who have specifically requested it. From time to time, I'll send you a refresher/update to this course. If you'd like to receive them, you have nothing to do. If you'd prefer not to receive the updates, simply unsubscribe by sending a blank e-mail to... [EMAIL PROTECTED] NOTE: You must send it from the same e-mail address that is subscribed to this 5-day course. Contact info: E-mail us at [EMAIL PROTECTED] Written by Ken Evoy, M.D. President, SiteSell.com (c) copyright 2003 SiteSell.com "Make Your Words Sell!" TM SiteSell.com Filtering software may prevent you from receiving important SiteSell communication. To ensure that you never miss an e-mail from us, follow these tips... http://www.sitesell.com/whitelisting.html ___ [EMAIL PROTECTED] mailing list http://lists.freebsd.org/mailman/listinfo/freebsd-questions To unsubscribe, send any mail to "[EMAIL PROTECTED]"
Netwriting Masters 404
ake each joint magnetic. Compel the reader to continue on with enthusiasm and excitement. Present your information in short, tight bursts. Make every line snap. Time to leave before you generate serious heat. :-) See you tomorrow, our final day together. - Ken P.S. Homework assignment? Make your Opening Headline and Subheadings perfect. Review the list above of what these should accomplish. Don't stop perfecting them! Then start writing the copy that will follow... the Opening Paragraph is especially important and must build upon your USP. You don't have to complete all the copy. You can do that after we finish this course. But do start jotting down thoughts for each section, as they come to you. TO UNSUBSCRIBE To unsubscribe, send a blank e-mail to... [EMAIL PROTECTED] NOTE: You must send it from the same e-mail address that is subscribed to this 5-day course. Contact info: E-mail us at [EMAIL PROTECTED] Written by Ken Evoy, M.D. President, SiteSell.com (c) copyright 2003 SiteSell.com "Make Your Words Sell!" TM SiteSell.com Filtering software may prevent you from receiving important SiteSell communication. To ensure that you never miss an e-mail from us, follow these tips... http://www.sitesell.com/whitelisting.html ___ [EMAIL PROTECTED] mailing list http://lists.freebsd.org/mailman/listinfo/freebsd-questions To unsubscribe, send any mail to "[EMAIL PROTECTED]"
Netwriting Masters 303
t grow and grow. You can never have too many. All benefits add to the perceived value of your product or service in your customer's mind. The higher the perceived value, the greater the chance of a sale... or download... or subscription, depending on your Most Wanted Response. -SIDEBAR- I could go on for days, just about getting benefits right. Because it is *THAT* important. Confusing features and benefits is not just the amateur's #1 copywriting problem. Pros do it every day, too! MYWS! shows you an awesome method to develop a huge list of "most relevant" benefits quickly and easily. It's called the SWAT? technique. You just keep SWATTING those features until they are rock-solid, irresistible benefits. The SWAT? technique is indispensible for Netwriters (that's you and me), online or off, experienced or not. Because benefits will always be... ... the bottom line that SELLS! http://proven.sitesell.com/myws/ -SIDEBAR- A long benefits list provides the key information you need to write persuasive copy on your Web site. Benefit-laden words strike visitors "where they live." They fulfill wants and provide solutions for your ideal customer. They guarantee that you will keep her attention and increase her interest. You are well on your way to a sale! -SIDEBAR--- Take a few moments and visit the sales site for Make Your Knowledge Sell! (MYKS!). http://proven.sitesell.com/myks/ My target customer is someone who has a book or infoproduct inside her brain, waiting to be set free. She has knowledge and insights gained from life experiences that other people want, and are willing to pay for. Can you see the benefits that I'm stressing? Can you see the pain that MYKS! cures and the gain that it delivers? MYKS! offers the solution of how to create, publish, market and sell an infoproduct successfully on the Net. The gain for the customer is both personal and financial -- a fulfilling outlet and extra income are just two examples. http://proven.sitesell.com/myks/ -SIDEBAR- The benefits list has a second function which is really just an extension of the first. It will help you create your *USP*. Your "Unique Selling Proposition" tells your reader what differentiates you from your competitor. Your USP is your *single best benefit* that every visitor to your Web site will perceive as being unique to you. It tells your visitor why they should buy from you and not the business on the next site. As the Net expands, a compelling USP will be essential. You have to be able to stand out from the crowd. So here's your homework assignment for tomorrow... Go back to your benefits list. Start to narrow down your choices, one by one. Whittle them down until you are satisfied that you have identified the very best benefit. Not sure? Ask for a second or third opinion. Then package this benefit into... o a sentence or phrase that persuades... o a collection of words that highlights an outstanding benefit that a visitor/ reader can't ignore... o a message that makes her think "Your product/service is the only one for me." -SIDEBAR- Building the perfect USP will be the hardest thing that you'll ever have to do. And the most important. Yet another reason why the SWAT? technique is an indispensible tool in your Netwriting toolbox... it does more than help you identify the maximum number of benefits. It builds your USP. http://proven.sitesell.com/myws/ -SIDEBAR- The key to the USP exercise is keeping your customer's mindset up front and center at all times. On Day 4, we'll see why it's worth some extra "cyber elbow grease" to get your USP exactly RIGHT... the best it can be. I know you're anxious to get typing (finally) so I'll leave. See you tomorrow. - Ken P.S. If you have the time, compare the MYKS! copy with that of Make Your Price Sell!. MYPS! has a completely different customer. My ideal customer for MYPS! already has a product, or is about to launch one, or has a good idea of what she wants to do. So she has a different set of wants (i.e., gains to be acquired) and pains (to be cured). Can you spot them? Can you spot the USP?... http://proven.sitesell.com/myps/ TO UNSUBSCRIBE To unsubscribe, send a blank e-mail to... [EMAIL PROTECTED] NOTE: You must send it from the same e-mail address that is subscribed to this 5-day course. Contact info: E-mail us at [EMAIL PROTECTED] Written by Ken Evoy, M.D. President, SiteSell.com (c) copyright 2003 SiteSell.com "Make Your Words Sell!" T
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uot; information to drive traffic to your Web site, both online and off. Not a single time-waster in the lot. For more information, visit the MYSS! 2002 site... http://proven.sitesell.com/myss/ -- And the free 5-day Affiliate Masters Course also shows you how to develop traffic and sales through the proper use of keywords. Even if you're not an affiliate, you'll find this information useful for selling your own products... [EMAIL PROTECTED] -SIDEBAR- Take your time as you build your foundation/thumbnail sketch(es). The effort you put in now is going to hold up your Web site and... ... your business. Remember the next Web site for your visitor is only a mouse-click away. And realistically, that next site probably belongs to a competitor. Your words are always competing with a ticking clock. A rather sobering thought, isn't it? Life on the Net is fast, but you can handle the speed if you are prepared. See you tomorrow. -Ken P.S. Almost forgot your homework. Please write out, point by point, a detailed thumbnail sketch of your ideal customers. Oh, by the way... It might be easier to jot your ideas down with a pen or pencil rather than with that shovel. You can put the shovel back where it belongs. You're finished building the foundation. ;-) ~~~~~~~~ TO UNSUBSCRIBE To unsubscribe, send a blank e-mail to... [EMAIL PROTECTED] NOTE: You must send it from the same e-mail address that is subscribed to this 5-day course. Contact info: E-mail us at [EMAIL PROTECTED] Written by Ken Evoy, M.D. President, SiteSell.com (c) copyright 2003 SiteSell.com "Make Your Words Sell!" TM SiteSell.com Filtering software may prevent you from receiving important SiteSell communication. To ensure that you never miss an e-mail from us, follow these tips... http://www.sitesell.com/whitelisting.html ___ [EMAIL PROTECTED] mailing list http://lists.freebsd.org/mailman/listinfo/freebsd-questions To unsubscribe, send any mail to "[EMAIL PROTECTED]"
