Re: public perceptions

2006-01-25 Thread susan wu



I absolutely agree that if a project is housed at projectX.apache.org, 
people will automatically associate projectX as an apache project, with 
the full rights, privileges, and standing of all other apache projects, 
from a marketing/branding perspective.


 On Tue, 24 Jan 2006, David N. Welton wrote:


[ changed subject to discuss topic more abstractly ]


I would agree with this if there was no immediate percieved benefit
when you are in Incubator, unfortunately it seems projects under
incubation are still perceived by the larger community as endorsed by
Apache.


I think that the further away from something you get, the more vague
your perceptions are.  For instance, there are a lot of people who still
think that Apache == The Web Server.  When seen from afar, I'd tend to
agree that a move to something.apache.org is going to be noticed by
most people who are not looking carefully as project now associated
with apache.org.

This is a theory of mine that seems to be born out by talking with
people, but it's not really an exact science.  What say the marketing folks?

--
David N. Welton
- http://www.dedasys.com/davidw/

Linux, Open Source Consulting
- http://www.dedasys.com/



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[PR] ASF and BEA jointly announce Apache Beehive

2004-05-25 Thread susan wu

BEA and Apache Software Foundation Announce Project Beehive to be Part of
Apache Open Source Community

Apache Beehive Planned as Industry's First Easy-to-Use Open Source
Application Framework for Building Service-Oriented Architectures and
Enterprise Java-based Applications

SAN FRANCISCO BEA eWORLD 2004 CONFERENCE May 25, 2004

BEA Systems (Nasdaq: BEAS), the worlds leading application infrastructure software 
company, and
the Apache Software Foundation today announced the acceptance of Project
Beehive as an open-source project in the Apache community. Based on the
runtime application framework in BEA WebLogic Workshop, Apache Beehive is
designed to be the industrys first, easy-to-use, open source foundation
for building enterprise Java and service-oriented architecture (SOA)
applications. Apache Beehive is designed to foster new innovations through
industry wide collaboration, ensure investment protection for both
developer skills and applications, and expand the community of Java
developers.

 Through Apache Beehive, BEA is broadening the appeal of its innovations
by collaborating with the open source community, said Greg Stein,
chairman, Apache Software Foundation.  With the momentum of the
open-source community, Apache Beehive has the potential to make Java
enterprise application development easier to use giving developers
state-of-the-art innovations for any Java platform.

The Apache Software Foundation, the leading open source community partner
for commercial companies, provides organizational, legal, and financial
support for a broad range of open source software projects. The Apache
Software Foundation can ensure the continuity of open source software
projects beyond the participation of individual volunteers and can enable
contributions of intellectual property and financial support on a sound
basis providing a vehicle for limiting legal exposure for open source
contributors. Projects overseen by the Apache Software Foundation can
carry forth the commitment to open collaboration, active participation
from the Internet developer community and commercial grade, freely
available software.

Apache Beehive further builds on key Apache projects with which BEA has
had either direct or indirect involvement, such as XMLBeans, Tomcat,
Struts, and Axis. With Beehive, BEA is helping to strengthen the open
source community by contributing top BEA engineering talent joined with
the expertise of the larger BEA WebLogic Workshop developer community. BEA
is also pleased that several veteran open-source developers in Apache have
agreed to help guide the direction of the project.

 BEA WebLogic Workshop consists of two major technologies, a powerful
integrated development environment and an application framework, to help
abstract some of the more complex tasks associated with Java Web and SOA
development, said Scott Dietzen, chief technology officer, BEA Systems.
The Apache Foundation was our first choice for the Beehive open source
project. With the Apache communitys help in open sourcing the Workshop
application framework, we hope to help a greater number of Java developers
build and orchestrate Java applications far more easily and without having
to sacrifice portability and long-term investment protection.

Beehive will be based on award-winning technology found in BEA WebLogic
Workshop, including Java annotations, Java Controls, Java Web services and
Java Page Flows, which drive increased interoperability and developer
productivity. Project Beehive leverages WebLogic Workshops Controls,
reusable meta-data driven software components based on drag-and-drop
technology that can easily integrate into BEA and other software
platforms. In addition, Beehive also builds on BEAs innovative Web
services programming capabilities that allow for easier consumption and
management of services, and page flows, which can help developers quickly
and easily define and view page transitions between applications.  Project
Beehive can attract new users to a simpler way to build enterprise Java
applications, while also attracting experienced Java Web and J2EE
programmers with a model that is designed to save them from writing the
same Java plumbing code over and over again.

Pricing and Availability

Beehive is expected to be available this summer for free under the
standard Apache 2.0 license. For more information on Beehive, please visit
http://dev2dev.bea.com/technologies/beehive/index.jsp

About BEA
BEA Systems, Inc. (Nasdaq: BEAS) is the world's leading application
infrastructure software company, providing the enterprise software
foundation that allows thousands of companies to benefit from
service-oriented architectures. With more than 15,000 customers around the
world, including the majority of the Fortune Global 500, BEA and its
WebLogicr and Tuxedor brands are among the most trusted names in business.

Headquartered in San Jose, Calif., BEA has 71 offices in 34 countries and
is on the Web at www.bea.com.

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