Re: Podling Press Kit

[Sally Khudairi]

Hi everyone --regarding the standard Apache Incubator logo (rectangular)
vs. standalone "Powered By", there often are projects/podlings that do
not have logos.


This would be a good way to promote such projects. 



I suspect it won't be *widely* used, but the option is good to have.



Another way to use the standalone "Powered By" logo is in presentations,
etc. Folks often like to make stickers of their "Powered By" logos --we
can do the same with the Incubator.


Speaking of stickers, although we missed the deadline for the group
order ,I can have Incubator stickers if you'd like. Do let me know.


Hope this helps!



-Sally



- - -

Vice President Marketing & Publicity

The Apache Software Foundation



Tel +1 617 921 8656

Skype sallykhudairi





On Fri, Apr 14, 2017, at 22:47, John D. Ament wrote:

> 

> 

> On Fri, Apr 14, 2017 at 4:00 PM Deron Eriksson
>  wrote:
>> Hi,

>> 

>>  I noticed that in the Downloadable Graphics section (

>> http://incubator.apache.org/guides/press-kit.html#graphics-downloads),
>> the
>>  "EPS - RGB" and "EPS - CMYK" links appear to be broken.

>> 

> 

> Should be fixed shortly.  Glad someone was paying attention (more than
> me).  I forgot that EPS files were .eps not .svg.
>  

>> Deron

>> 

>> 

>>  On Fri, Apr 14, 2017 at 7:07 AM, Shane Curcuru
>>   wrote:
>> 

>>  > Good questions.  My thoughts:

>>  >

>>  > Daniel Dekany wrote on 4/14/17 5:32 AM:

>>  > > The page says that the "Official Incubator Logo" "is to be used
>>  > > on ALL
>>  > > podling pages during the incubation process". But I guess the
>>  > > intent
>>  > > was to allow using the "Red-On-White Version of Logo" or

>>  > > "Black-On-White Version of Logo" or "White-On-Black Version of
>>  > > Logo"
>>  > > instead as well.

>>  >

>>  > Yes, I'd think podlings should be able to choose the variant that
>>  > best
>>  > fits their own design.

>>  >

> 

> Agreed.  The reason for selection is exactly that - not every logo
> format will match every podling website.  We want some selection, but
> try to match contents as much as possible.
>  

>> > > Also I'm not sure what the intended usage of the ``Standalone
>> > > "Powered
>>  > > By" Apache Incubator Logo`` is. Since the rectangular official
>>  > > logo
>>  > > must be displayed (according the press kit), it sounds unlikely
>>  > > that
>>  > > someone will show the circular variation as well. So maybe the
>>  > > intent
>>  > > was to allow using that *instead* of the rectangular one?

>>  >

>>  > Good question, does Sally or anyone else working on Incubator
>>  > branding
>>  > overall have an opinion?  Personally I'd vote for using the
>>  > official
>>  > square logo in general for podling branding, but if someone
>>  > wants to
>>  > talk about the Incubator project as an overall process, the
>>  > circular
>>  > logo might make sense.

> 

> Which are you considering the "official" one?

> Sally can probably speak to it better (CCing her) but I believe the
> new "powered by" were supposed to be the sign off allegiance.  Is up
> to the podling which format they want to use as their allegiance.
>  

>> >

>>  > >

>>  > > The press kit doesn't tell where on the page the logo can be
>>  > > shown, so
>>  > > I assume even showing it in the page footer is fine.

>>  >

>>  > Since a number of current projects feature the incubator
>>  > disclaimer and
>>  > logo in the footer, yes, that should still be fine.

>>  >

>>  > > Also I'm not sure that by "used on ALL podling pages" you really
>>  > > mean
>>  > > all of them, like even JavaDoc generated pages. (It's doable

>>  > > technically, just asking.)

>>  >

>>  > No, javadoc pages don't need the branding, although it's nice.
>>  > Branding
>>  > MUST be applied on homepage, any major landing pages (i.e.
>>  > where you
>>  > send out links to answer questions from), and on download related
>>  > pages.
>>  >  Branding should be on all the main pages of the website; i.e.
>>  >  ones
>>  > where we are crafting the content (as opposed to purely generated
>>  > API or
>>  > similar docsets like javadoc).

> 

> You'll note that I removed the SHOULD.  The interpretation is that
> its an optional requirement.  I don't think that's quite right, and
> I considered adding the MUST, but ultimately left it equally
> ambiguous.  How strongly do you feel on the MUST?  I would rather
> see it than not see it.
>  

>> >

>>  > > Well, I guess these will be added to

>>  > > http://incubator.apache.org/incubation/Incubation_Policy.html

>>  > > eventually. Only if we are to implement this at certain podling
>>  > > now,
>>  > > it would be good to know what the options are.

>>  >

>>  > The high level goal is to have your project complying with the
>>  > Apache
>>  > TLP project branding policy by the time you graduate (modulo the

>>  > incubating disclaimer, etc..  It's supposed to be a process, so as
>>  > long
>>  > as a podling is making 

Re: Podling Press Kit

[Pierre Smits]

When in doubt (about the MUST vs SHOULD), I follow the MoSCoW method when
working on requirements. See https://en.wikipedia.org/wiki/MoSCoW_method

Otherwise I suggest the following principle: 'When in Doubt Run in Circles,
Scream and Shout (WDRCSS). ;-)

Best regards,


Pierre Smits

ORRTIZ.COM 
OFBiz based solutions & services

OFBiz Extensions Marketplace
http://oem.ofbizci.net/oci-2/

On Sat, Apr 15, 2017 at 4:47 AM, John D. Ament 
wrote:

> On Fri, Apr 14, 2017 at 4:00 PM Deron Eriksson 
> wrote:
>
> > Hi,
> >
> > I noticed that in the Downloadable Graphics section (
> > http://incubator.apache.org/guides/press-kit.html#graphics-downloads),
> the
> > "EPS - RGB" and "EPS - CMYK" links appear to be broken.
> >
> >
> Should be fixed shortly.  Glad someone was paying attention (more than
> me).  I forgot that EPS files were .eps not .svg.
>
>
> > Deron
> >
> >
> > On Fri, Apr 14, 2017 at 7:07 AM, Shane Curcuru 
> > wrote:
> >
> > > Good questions.  My thoughts:
> > >
> > > Daniel Dekany wrote on 4/14/17 5:32 AM:
> > > > The page says that the "Official Incubator Logo" "is to be used on
> ALL
> > > > podling pages during the incubation process". But I guess the intent
> > > > was to allow using the "Red-On-White Version of Logo" or
> > > > "Black-On-White Version of Logo" or "White-On-Black Version of Logo"
> > > > instead as well.
> > >
> > > Yes, I'd think podlings should be able to choose the variant that best
> > > fits their own design.
> > >
> >
>
> Agreed.  The reason for selection is exactly that - not every logo format
> will match every podling website.  We want some selection, but try to match
> contents as much as possible.
>
>
> > > > Also I'm not sure what the intended usage of the ``Standalone
> "Powered
> > > > By" Apache Incubator Logo`` is. Since the rectangular official logo
> > > > must be displayed (according the press kit), it sounds unlikely that
> > > > someone will show the circular variation as well. So maybe the intent
> > > > was to allow using that *instead* of the rectangular one?
> > >
> > > Good question, does Sally or anyone else working on Incubator branding
> > > overall have an opinion?  Personally I'd vote for using the official
> > > square logo in general for podling branding, but if someone wants to
> > > talk about the Incubator project as an overall process, the circular
> > > logo might make sense.
> >
>
> Which are you considering the "official" one?
> Sally can probably speak to it better (CCing her) but I believe the new
> "powered by" were supposed to be the sign off allegiance.  Is up to the
> podling which format they want to use as their allegiance.
>
>
> > >
> > > >
> > > > The press kit doesn't tell where on the page the logo can be shown,
> so
> > > > I assume even showing it in the page footer is fine.
> > >
> > > Since a number of current projects feature the incubator disclaimer and
> > > logo in the footer, yes, that should still be fine.
> > >
> > > > Also I'm not sure that by "used on ALL podling pages" you really mean
> > > > all of them, like even JavaDoc generated pages. (It's doable
> > > > technically, just asking.)
> > >
> > > No, javadoc pages don't need the branding, although it's nice.
> Branding
> > > MUST be applied on homepage, any major landing pages (i.e. where you
> > > send out links to answer questions from), and on download related
> pages.
> > >  Branding should be on all the main pages of the website; i.e. ones
> > > where we are crafting the content (as opposed to purely generated API
> or
> > > similar docsets like javadoc).
> >
>
> You'll note that I removed the SHOULD.  The interpretation is that its an
> optional requirement.  I don't think that's quite right, and I considered
> adding the MUST, but ultimately left it equally ambiguous.  How strongly do
> you feel on the MUST?  I would rather see it than not see it.
>
>
> > >
> > > > Well, I guess these will be added to
> > > > http://incubator.apache.org/incubation/Incubation_Policy.html
> > > > eventually. Only if we are to implement this at certain podling now,
> > > > it would be good to know what the options are.
> > >
> > > The high level goal is to have your project complying with the Apache
> > > TLP project branding policy by the time you graduate (modulo the
> > > incubating disclaimer, etc..  It's supposed to be a process, so as long
> > > as a podling is making progress, it should be good.
> > >
> > >   https://www.apache.org/foundation/marks/pmcs
> > >
> >
>
> I don't plan to add this to the policy document.  Its not policy, its
> guides.  The policy does link to guides, so it is linked.
>
>
> > > - Shane
> > > >
> > > >
> > > > Thursday, April 13, 2017, 4:01:29 AM, John D. Ament wrote:
> > > >
> > > >> All,
> > > >>
> > > >> In conjunction with the new incubator logo, Sally has prepared
> > material
> > > to
> > > >> help podlings incorporate incubator branding into 

Re: Podling Press Kit

[John D. Ament]

On Fri, Apr 14, 2017 at 4:00 PM Deron Eriksson 
wrote:

> Hi,
>
> I noticed that in the Downloadable Graphics section (
> http://incubator.apache.org/guides/press-kit.html#graphics-downloads), the
> "EPS - RGB" and "EPS - CMYK" links appear to be broken.
>
>
Should be fixed shortly.  Glad someone was paying attention (more than
me).  I forgot that EPS files were .eps not .svg.


> Deron
>
>
> On Fri, Apr 14, 2017 at 7:07 AM, Shane Curcuru 
> wrote:
>
> > Good questions.  My thoughts:
> >
> > Daniel Dekany wrote on 4/14/17 5:32 AM:
> > > The page says that the "Official Incubator Logo" "is to be used on ALL
> > > podling pages during the incubation process". But I guess the intent
> > > was to allow using the "Red-On-White Version of Logo" or
> > > "Black-On-White Version of Logo" or "White-On-Black Version of Logo"
> > > instead as well.
> >
> > Yes, I'd think podlings should be able to choose the variant that best
> > fits their own design.
> >
>

Agreed.  The reason for selection is exactly that - not every logo format
will match every podling website.  We want some selection, but try to match
contents as much as possible.


> > > Also I'm not sure what the intended usage of the ``Standalone "Powered
> > > By" Apache Incubator Logo`` is. Since the rectangular official logo
> > > must be displayed (according the press kit), it sounds unlikely that
> > > someone will show the circular variation as well. So maybe the intent
> > > was to allow using that *instead* of the rectangular one?
> >
> > Good question, does Sally or anyone else working on Incubator branding
> > overall have an opinion?  Personally I'd vote for using the official
> > square logo in general for podling branding, but if someone wants to
> > talk about the Incubator project as an overall process, the circular
> > logo might make sense.
>

Which are you considering the "official" one?
Sally can probably speak to it better (CCing her) but I believe the new
"powered by" were supposed to be the sign off allegiance.  Is up to the
podling which format they want to use as their allegiance.


> >
> > >
> > > The press kit doesn't tell where on the page the logo can be shown, so
> > > I assume even showing it in the page footer is fine.
> >
> > Since a number of current projects feature the incubator disclaimer and
> > logo in the footer, yes, that should still be fine.
> >
> > > Also I'm not sure that by "used on ALL podling pages" you really mean
> > > all of them, like even JavaDoc generated pages. (It's doable
> > > technically, just asking.)
> >
> > No, javadoc pages don't need the branding, although it's nice.  Branding
> > MUST be applied on homepage, any major landing pages (i.e. where you
> > send out links to answer questions from), and on download related pages.
> >  Branding should be on all the main pages of the website; i.e. ones
> > where we are crafting the content (as opposed to purely generated API or
> > similar docsets like javadoc).
>

You'll note that I removed the SHOULD.  The interpretation is that its an
optional requirement.  I don't think that's quite right, and I considered
adding the MUST, but ultimately left it equally ambiguous.  How strongly do
you feel on the MUST?  I would rather see it than not see it.


> >
> > > Well, I guess these will be added to
> > > http://incubator.apache.org/incubation/Incubation_Policy.html
> > > eventually. Only if we are to implement this at certain podling now,
> > > it would be good to know what the options are.
> >
> > The high level goal is to have your project complying with the Apache
> > TLP project branding policy by the time you graduate (modulo the
> > incubating disclaimer, etc..  It's supposed to be a process, so as long
> > as a podling is making progress, it should be good.
> >
> >   https://www.apache.org/foundation/marks/pmcs
> >
>

I don't plan to add this to the policy document.  Its not policy, its
guides.  The policy does link to guides, so it is linked.


> > - Shane
> > >
> > >
> > > Thursday, April 13, 2017, 4:01:29 AM, John D. Ament wrote:
> > >
> > >> All,
> > >>
> > >> In conjunction with the new incubator logo, Sally has prepared
> material
> > to
> > >> help podlings incorporate incubator branding into their logos.  I plan
> > to
> > >> link this page
> > >> http://incubator.staging.apache.org/guides/press-kit.html from
> > >> the main website page to help build logos specific for podlings, in
> > >> addition to our standard banner logo.  Podlings would have the option
> of
> > >> choosing which they prefer.
> > >>
> > >> Please review - I plan to distribute to all podlings tomorrow evening.
> > >>
> > >> John
> > >
> >
> >
> > --
> >
> > - Shane
> >   https://www.apache.org/foundation/marks/resources
> >
> > -
> > To unsubscribe, e-mail: general-unsubscr...@incubator.apache.org
> > For additional commands, e-mail: 

Re: Podling Press Kit

[Deron Eriksson]

Hi,

I noticed that in the Downloadable Graphics section (
http://incubator.apache.org/guides/press-kit.html#graphics-downloads), the
"EPS - RGB" and "EPS - CMYK" links appear to be broken.

Deron


On Fri, Apr 14, 2017 at 7:07 AM, Shane Curcuru  wrote:

> Good questions.  My thoughts:
>
> Daniel Dekany wrote on 4/14/17 5:32 AM:
> > The page says that the "Official Incubator Logo" "is to be used on ALL
> > podling pages during the incubation process". But I guess the intent
> > was to allow using the "Red-On-White Version of Logo" or
> > "Black-On-White Version of Logo" or "White-On-Black Version of Logo"
> > instead as well.
>
> Yes, I'd think podlings should be able to choose the variant that best
> fits their own design.
>
> > Also I'm not sure what the intended usage of the ``Standalone "Powered
> > By" Apache Incubator Logo`` is. Since the rectangular official logo
> > must be displayed (according the press kit), it sounds unlikely that
> > someone will show the circular variation as well. So maybe the intent
> > was to allow using that *instead* of the rectangular one?
>
> Good question, does Sally or anyone else working on Incubator branding
> overall have an opinion?  Personally I'd vote for using the official
> square logo in general for podling branding, but if someone wants to
> talk about the Incubator project as an overall process, the circular
> logo might make sense.
>
> >
> > The press kit doesn't tell where on the page the logo can be shown, so
> > I assume even showing it in the page footer is fine.
>
> Since a number of current projects feature the incubator disclaimer and
> logo in the footer, yes, that should still be fine.
>
> > Also I'm not sure that by "used on ALL podling pages" you really mean
> > all of them, like even JavaDoc generated pages. (It's doable
> > technically, just asking.)
>
> No, javadoc pages don't need the branding, although it's nice.  Branding
> MUST be applied on homepage, any major landing pages (i.e. where you
> send out links to answer questions from), and on download related pages.
>  Branding should be on all the main pages of the website; i.e. ones
> where we are crafting the content (as opposed to purely generated API or
> similar docsets like javadoc).
>
> > Well, I guess these will be added to
> > http://incubator.apache.org/incubation/Incubation_Policy.html
> > eventually. Only if we are to implement this at certain podling now,
> > it would be good to know what the options are.
>
> The high level goal is to have your project complying with the Apache
> TLP project branding policy by the time you graduate (modulo the
> incubating disclaimer, etc..  It's supposed to be a process, so as long
> as a podling is making progress, it should be good.
>
>   https://www.apache.org/foundation/marks/pmcs
>
> - Shane
> >
> >
> > Thursday, April 13, 2017, 4:01:29 AM, John D. Ament wrote:
> >
> >> All,
> >>
> >> In conjunction with the new incubator logo, Sally has prepared material
> to
> >> help podlings incorporate incubator branding into their logos.  I plan
> to
> >> link this page
> >> http://incubator.staging.apache.org/guides/press-kit.html from
> >> the main website page to help build logos specific for podlings, in
> >> addition to our standard banner logo.  Podlings would have the option of
> >> choosing which they prefer.
> >>
> >> Please review - I plan to distribute to all podlings tomorrow evening.
> >>
> >> John
> >
>
>
> --
>
> - Shane
>   https://www.apache.org/foundation/marks/resources
>
> -
> To unsubscribe, e-mail: general-unsubscr...@incubator.apache.org
> For additional commands, e-mail: general-h...@incubator.apache.org
>
>


-- 
Deron Eriksson
Spark Technology Center
http://www.spark.tc/

Re: Podling Press Kit

[Shane Curcuru]

Good questions.  My thoughts:

Daniel Dekany wrote on 4/14/17 5:32 AM:
> The page says that the "Official Incubator Logo" "is to be used on ALL
> podling pages during the incubation process". But I guess the intent
> was to allow using the "Red-On-White Version of Logo" or
> "Black-On-White Version of Logo" or "White-On-Black Version of Logo"
> instead as well.

Yes, I'd think podlings should be able to choose the variant that best
fits their own design.

> Also I'm not sure what the intended usage of the ``Standalone "Powered
> By" Apache Incubator Logo`` is. Since the rectangular official logo
> must be displayed (according the press kit), it sounds unlikely that
> someone will show the circular variation as well. So maybe the intent
> was to allow using that *instead* of the rectangular one?

Good question, does Sally or anyone else working on Incubator branding
overall have an opinion?  Personally I'd vote for using the official
square logo in general for podling branding, but if someone wants to
talk about the Incubator project as an overall process, the circular
logo might make sense.

> 
> The press kit doesn't tell where on the page the logo can be shown, so
> I assume even showing it in the page footer is fine.

Since a number of current projects feature the incubator disclaimer and
logo in the footer, yes, that should still be fine.

> Also I'm not sure that by "used on ALL podling pages" you really mean
> all of them, like even JavaDoc generated pages. (It's doable
> technically, just asking.)

No, javadoc pages don't need the branding, although it's nice.  Branding
MUST be applied on homepage, any major landing pages (i.e. where you
send out links to answer questions from), and on download related pages.
 Branding should be on all the main pages of the website; i.e. ones
where we are crafting the content (as opposed to purely generated API or
similar docsets like javadoc).

> Well, I guess these will be added to
> http://incubator.apache.org/incubation/Incubation_Policy.html
> eventually. Only if we are to implement this at certain podling now,
> it would be good to know what the options are.

The high level goal is to have your project complying with the Apache
TLP project branding policy by the time you graduate (modulo the
incubating disclaimer, etc..  It's supposed to be a process, so as long
as a podling is making progress, it should be good.

  https://www.apache.org/foundation/marks/pmcs

- Shane
> 
> 
> Thursday, April 13, 2017, 4:01:29 AM, John D. Ament wrote:
> 
>> All,
>>
>> In conjunction with the new incubator logo, Sally has prepared material to
>> help podlings incorporate incubator branding into their logos.  I plan to
>> link this page
>> http://incubator.staging.apache.org/guides/press-kit.html from
>> the main website page to help build logos specific for podlings, in
>> addition to our standard banner logo.  Podlings would have the option of
>> choosing which they prefer.
>>
>> Please review - I plan to distribute to all podlings tomorrow evening.
>>
>> John
> 


-- 

- Shane
  https://www.apache.org/foundation/marks/resources

-
To unsubscribe, e-mail: general-unsubscr...@incubator.apache.org
For additional commands, e-mail: general-h...@incubator.apache.org

Re: Podling Press Kit

[Daniel Dekany]

The page says that the "Official Incubator Logo" "is to be used on ALL
podling pages during the incubation process". But I guess the intent
was to allow using the "Red-On-White Version of Logo" or
"Black-On-White Version of Logo" or "White-On-Black Version of Logo"
instead as well.

Also I'm not sure what the intended usage of the ``Standalone "Powered
By" Apache Incubator Logo`` is. Since the rectangular official logo
must be displayed (according the press kit), it sounds unlikely that
someone will show the circular variation as well. So maybe the intent
was to allow using that *instead* of the rectangular one?

The press kit doesn't tell where on the page the logo can be shown, so
I assume even showing it in the page footer is fine.

Also I'm not sure that by "used on ALL podling pages" you really mean
all of them, like even JavaDoc generated pages. (It's doable
technically, just asking.)

Well, I guess these will be added to
http://incubator.apache.org/incubation/Incubation_Policy.html
eventually. Only if we are to implement this at certain podling now,
it would be good to know what the options are.


Thursday, April 13, 2017, 4:01:29 AM, John D. Ament wrote:

> All,
>
> In conjunction with the new incubator logo, Sally has prepared material to
> help podlings incorporate incubator branding into their logos.  I plan to
> link this page
> http://incubator.staging.apache.org/guides/press-kit.html from
> the main website page to help build logos specific for podlings, in
> addition to our standard banner logo.  Podlings would have the option of
> choosing which they prefer.
>
> Please review - I plan to distribute to all podlings tomorrow evening.
>
> John

-- 
Thanks,
 Daniel Dekany


-
To unsubscribe, e-mail: general-unsubscr...@incubator.apache.org
For additional commands, e-mail: general-h...@incubator.apache.org

Re: Podling Press Kit

[Sally Khudairi]

Thanks, John.



Sorry --I have a typo in the "Please note..." section. "Podlings" should
be singular :-)


Kind regards,

Sally



- - -

Vice President Marketing & Publicity

The Apache Software Foundation



Tel +1 617 921 8656

Skype sallykhudairi





On Wed, Apr 12, 2017, at 19:01, John D. Ament wrote:

> All,

> 

> In conjunction with the new incubator logo, Sally has prepared
> material to help podlings incorporate incubator branding into their
> logos.  I plan to link this page
> http://incubator.staging.apache.org/guides/press-kit.html from the
> main website page to help build logos specific for podlings, in
> addition to our standard banner logo.  Podlings would have the option
> of choosing which they prefer.
> 

> Please review - I plan to distribute to all podlings tomorrow evening.
> 

> John

Podling Press Kit

[John D. Ament]

All,

In conjunction with the new incubator logo, Sally has prepared material to
help podlings incorporate incubator branding into their logos.  I plan to
link this page http://incubator.staging.apache.org/guides/press-kit.html from
the main website page to help build logos specific for podlings, in
addition to our standard banner logo.  Podlings would have the option of
choosing which they prefer.

Please review - I plan to distribute to all podlings tomorrow evening.

John