Dear Friends:

This article (Penalties for industrial accidents: The impact of the Deepwater 
Horizon accident on BP’s reputation and stock market returns) might interest 
you.
The findings are that while the 2010 Deepwater disaster inflicted long-term 
reputational damage on BP, it did not affect its long-term stock market 
returns. Moreover, neither the reputational nor the stock market effects 
spilled over to other oil companies. If stock markets do not punish firms for 
their bad behaviors, do we have to rely on governmental regulations only? Does 
this mean that the ESG-based Larry Fink model of corporate governance is less 
likely to change corporate climate behavior?

Here is the link to the article (it is open access)
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0268743

Abstract
Do visible industrial accidents damage firms’ reputations and depress their 
stock market returns, and do these penalties spill over to other firms in the 
industry? On April 20, 2010, the Deepwater Horizon offshore oil rig in the Gulf 
of Mexico leased by BP exploded and sank, causing 11 deaths and the largest 
marine oil spill in US history. We examine the impact of this accident on BP’s 
reputation and stock market performance using data from YouGov’s BrandIndex and 
Capital IQ’s financial data for the period 2007–2017. We employ a synthetic 
control analysis to examine the extent and duration of these penalties. We find 
that in the aftermath of the Deepwater accident, BP’s reputation declined by 
approximately 50% relative to the synthetic control, and this decline persisted 
through the end of 2017. Yet, in terms of financial market returns, though the 
stock price dropped drastically in the first two months, we do not find a 
statistically significant decline in the stock market returns either in the 
mid-term (1–2 years) or the long term (2–7 years). In terms of spillover 
effects, we find no evidence of reputational damage or a decline in stock 
market returns for other oil and gas firms. These findings suggest that while 
environmental accidents invite swift and lasting reputational penalties, they 
might not depress the stock market performance in the long run. Moreover, the 
impact either on reputation or stock market returns does not necessarily spill 
over to other firms in the same industry.


Aseem

____________________________________________________________


ASEEM PRAKASH
Professor, Department of Political Science
Walker Family Professor for the College of Arts and Sciences
Founding Director, UW Center for Environmental 
Politics<http://depts.washington.edu/envirpol/>
University of Washington, Seattle
aseemprakash.net<http://aseemprakash.net>


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