Educational radio opening up in India... but only slowly

>From Frederick Noronha

Indian universities and deemed-universities have come up with proposals
to launch 'educational radio' stations from their campus. But the
current government policy is to allow only India's national open
university to transmit such broadcasts.

For the present, the Government of India has allowed the Indira Gandhi
National Open University (IGNOU) to run FM radio stations for
educational programmes, India's federal minister for information and
broadcasting Sushma Swaraj said in parliament.

IGNOU stations have been commissioned at Allahabad, Bangalore,
Visakhapatnam, Coimbatore, Lucknow and Mumbai (formerly called Bombay).

IGNOU is the country's most important national-level open university,
that conducts distance education programmes, mostly via post. It has
recently been expanding into using the radio as a medium for education.

Its seventh station at Bhopal is likely to be commissioned shortly.

Besides, another 23 more IGNOU-run stations are expected to be
commissioned before March-end 2003, the minister added. Rs 151 million
has been kept aside during the year 2001-02 for this purpose.

For over five decades, radio has been internationally seen as a powerful
tool for communication and development. Proponents of radio in India
have long argued that its potential has been unfairly eclipsed by the
advent of television.

Over the past few years, India has gone about 'liberalising' its
air-waves, allowing commercial FM radio stations to be set up, on
payment of multi-millioin rupee licence fees.

So far, ten commercial FM radio stations have been commissioned in six
Indian cities -- Bangalore, Indore, Lucknow, Ahmedabad, Pune and Mumbai
(five stations).

Three more companies have paid licence fees for broadcasting in six
cities -- Bhubaneswar, Cuttack, Jabalpur, Coimbatore, Tirunelvi,
Visakhapatnam -- but are yet to launch operations.

Earlier, nine more broadcasting companies were given time till August
29, 2002 to launch their operations.

But campaigners for 'community radio' -- non-profit low-powered radio
stations run primarily for development purposes -- have argued that the
airwaves should be freed also for the commonman, since this medium could
be a powerful means of getting across developmental or educational
information.

RETHINK POSSIBLE? In mid-August, some official statements coming out
from the Indian government also indicated a possible re-think on opening
up of radio, to the non-state and non-commercial sector.

There were hints that the educational sector could be opened up first.

Indian Information and Broadcasting Minister Sushma Swaraj was quoted in
the mainstream 'The Times of India' newspaper that she is giving "final
touches" to a proposal permitting schools, colleges and other
educational institutions to set up their own radio stations to cater to
a variety of activities.

Some higher-educational institutions, including deemed universities, are
known to have applied for permission to launch educational radio
networks. But it is not clear what exactly the minister meant by talk
about "permitting schools" to launch the same.

"The proposal will be placed before the Union Cabinet next month. We
will target IIMs, IITs and residential schools to start off with. But my
dream is that every school in India should eventually have its own
radio," the minister was quoted saying.

(The IIMs and IITs are prestigious, top-level management and
technological training institutions. Elite Indian students gain
admission to these centres via competitive exams.)

Swaraj added that the idea behind the proposal came from the concept of
community radio, popular in many foreign countries.

"But in our proposal, we want schools to start off with this, because
there is a lot of scope, and we want to improve the quality of
education. Class lessons, lectures, extra information, educative
programmes and programmes created by students can all be aired within a
limited radius of access. There is immense potential for interactive
radio with phone-ins," she was quoted saying.

It was not immediately clear whether schools would be given slots on
existing stations, or allowed to explore options of setting up their
own.

Soon after the Cabinet approval, the Department of Telecommunications
would be approached to allot frequencies to interested institutions, the
minister said, sounding optimistic. "The radius will be limited to about
5 km," she said.

Swaraj said she was encouraged by the enthusiastic response to the idea.
"Whenever I broached this subject with the IIMs (Indian Institutes of
Management) or IITs (Indian Institutes of Technology), the idea was
welcomed, and they told me to do it quickly. So it is not a pipe dream,"
she said.

"The ministry will have some amount of control, especially where content
is concerned, but it will be very minimal. But these will be decided
only later," she added, giving hints of a persistent concern of the
Indian government -- that controlling what went out on radio could be
difficult for the authorities who are worried about potential misuse of
the medium.

Reports from the national capital of New Delhi also suggested that there
are plans to open up low-powered radio stations.

"The government is planning to set up low-power community radio stations
in FM mode through local communities, non-profit organisations and
educational institutions (Universities) for educational, cultural and
economic development of specific communities during the Tenth Plan
Period," the Times of India reported.

Efforts are also on to improve government-run radio and TV broadcasting
to North-East India, a remote and sometimes insurgency-prone part of the
country.



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