Re: [IAEP] Color combos for the logo

2008-12-05 Thread Bernie Innocenti
David Farning wrote:
> Design is going to be a interesting aspects of the project.  How do we
> engage artistic individuals, who often crave freedom and creativity,
> to help Eben and Christian make _their_ vision a reality?

+1

While this project is run as a democratic community, building a
consistent public image requires following the vision of fewer
individuals with a strong design background.

Christian and Eben seem to be those we have elected to do it,
therefore I'd consider their judgment final (or close to).

-- 
   // Bernie Innocenti - http://www.codewiz.org/
 \X/  Sugar Labs   - http://www.sugarlabs.org/
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Re: [IAEP] Color combos for the logo

2008-12-05 Thread Christian Marc Schmidt

On 12/5/08 4:06 PM, "Jameson Quinn" <[EMAIL PROTECTED]> wrote:

> 
>> 
>> 
>> While the logo concept is based on the treatment of icons in the Sugar
>> interface, my initial feeling was that we should restrict the color
>> combinations to only a few carefully chosen ones, both for recognizability
>> and optimal control.
> 
> I agree on the limited choices, but would like to see the center color vary
> across the choices, as on the XO.

Sure, I can explore this.

>> 
>> Color aside, I don't believe the logo should be altered in any other way.
>> The change in color in itself is enough variation, and we need to pin down
>> other variables to maintain a degree of consistency.
> 
> I think that there should be two versions: sugarlabs is the organization,
> sugar is the product.

Yes, I agree.

> 
> Also, when I requested the SVG for mashups, I did not mean altering it, I
> meant things like rotating it and including it in larger graphics. Putting it
> on the screen of a laptop, for instance. I still think that an open source
> project should have an open source - vector - logo.

Now I understand. Sure, I can provide SVGs, if that is the format of choice.

More soon,


Christian

> 
> Jameson 
> 
> 

-- 

Christian Marc Schmidt

[EMAIL PROTECTED]

Pentagram Design, Inc.
204 Fifth Avenue
New York, NY 10010
212/ 802 0248



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Re: [IAEP] Color combos for the logo

2008-12-05 Thread Jameson Quinn
>
>
> While the logo concept is based on the treatment of icons in the Sugar
> interface, my initial feeling was that we should restrict the color
> combinations to only a few carefully chosen ones, both for recognizability
> and optimal control.


I agree on the limited choices, but would like to see the center color vary
across the choices, as on the XO.

>
> Color aside, I don't believe the logo should be altered in any other way.
> The change in color in itself is enough variation, and we need to pin down
> other variables to maintain a degree of consistency.


I think that there should be two versions: sugarlabs is the organization,
sugar is the product.

Also, when I requested the SVG for mashups, I did not mean altering it, I
meant things like rotating it and including it in larger graphics. Putting
it on the screen of a laptop, for instance. I still think that an open
source project should have an open source - vector - logo.

Jameson
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Re: [IAEP] Color combos for the logo

2008-12-05 Thread Christian Marc Schmidt
Thanks, David, and everyone else for your input on the Sugar Labs logo.

Based on this conversation, I'll plan on documenting the design intent
behind the logo on the wiki this weekend.

While the logo concept is based on the treatment of icons in the Sugar
interface, my initial feeling was that we should restrict the color
combinations to only a few carefully chosen ones, both for recognizability
and optimal control.

I could, however, also see doing a full spectrum of color options, and it
sounds like that is where the consensus is headed. I still think that each
combination should be manually created, so we don't run into any
contrast/legibility issues. I'll try this concept and run it by the group.

There will also be usage guidelines, as I mentioned before, entailing in
what context a particular color combination should be used.

Color aside, I don't believe the logo should be altered in any other way.
The change in color in itself is enough variation, and we need to pin down
other variables to maintain a degree of consistency.

More soon...


Christian



On 12/5/08 1:21 PM, "David Farning" <[EMAIL PROTECTED]> wrote:

> On Sat, Dec 6, 2008 at 9:58 AM, Gary C Martin <[EMAIL PROTECTED]> wrote:
>> On 5 Dec 2008, at 07:00, Bernie Innocenti wrote:
>> 
>>> Gary C Martin wrote:
 Uploaded 4 more colours (red, yellow, brown, purple), feel free to
 remove/overwrite if they are not what was intended (I tried to
 stick to
 similar saturation and just hit different hues).
 
http://sugarlabs.org/go/MarketingTeam/Logo
 
 BTW: is there a design brief for this somewhere? Like: is the inner
 blue
 a requirement, or could that be inverted (e.g. variable colour
 inside,
 blue outline), or can perhaps both colours be varied, what about
 black/white (for print), etc, etc.
>>> 
>>> I thought we were just imitating the color pairs or the XO guy, thus
>>> both colors should vary.
>> 
>> Yea that's what I thought too, but didn't see that formally stated
>> anywhere. The concept of contrasting colour pairs as individual
>> identity was/is a strong, unique design element (of the Sugar UI),
>> seems to make sense to bring that forward into the Sugar branding
>> (using different colour variations suggested the diverse community of
>> individuals behind Sugar).
> 
> Design is going to be a interesting aspects of the project.  How do we
> engage artistic individuals, who often crave freedom and creativity,
> to help Eben and Christian make _their_ vision a reality?
> 
> david
> 
>>> But let's hear what Christian thinks a bout it.
>> 
>> OK, will do.
>> 
>> --Gary
>> 
>>> For our Gitorious instance, I came up with this logo idea:
>>> 
>>>   http://git.sugarlabs.org/
>>> 
>>> Yes, these colors don't match well with the background or perhaps with
>>> each other... Dammit Jim, I'm a programmer, not a painter!
>>> 
>>> --
>>>   // Bernie Innocenti - http://www.codewiz.org/
>>> \X/  Sugar Labs   - http://www.sugarlabs.org/
>> 
>> ___
>> IAEP -- It's An Education Project (not a laptop project!)
>> IAEP@lists.sugarlabs.org
>> http://lists.sugarlabs.org/listinfo/iaep
>> 

-- 

Christian Marc Schmidt

[EMAIL PROTECTED]

Pentagram Design, Inc.
204 Fifth Avenue
New York, NY 10010
212/ 802 0248



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Re: [IAEP] Color combos for the logo

2008-12-05 Thread David Farning
On Sat, Dec 6, 2008 at 9:58 AM, Gary C Martin <[EMAIL PROTECTED]> wrote:
> On 5 Dec 2008, at 07:00, Bernie Innocenti wrote:
>
>> Gary C Martin wrote:
>>> Uploaded 4 more colours (red, yellow, brown, purple), feel free to
>>> remove/overwrite if they are not what was intended (I tried to
>>> stick to
>>> similar saturation and just hit different hues).
>>>
>>>http://sugarlabs.org/go/MarketingTeam/Logo
>>>
>>> BTW: is there a design brief for this somewhere? Like: is the inner
>>> blue
>>> a requirement, or could that be inverted (e.g. variable colour
>>> inside,
>>> blue outline), or can perhaps both colours be varied, what about
>>> black/white (for print), etc, etc.
>>
>> I thought we were just imitating the color pairs or the XO guy, thus
>> both colors should vary.
>
> Yea that's what I thought too, but didn't see that formally stated
> anywhere. The concept of contrasting colour pairs as individual
> identity was/is a strong, unique design element (of the Sugar UI),
> seems to make sense to bring that forward into the Sugar branding
> (using different colour variations suggested the diverse community of
> individuals behind Sugar).

Design is going to be a interesting aspects of the project.  How do we
engage artistic individuals, who often crave freedom and creativity,
to help Eben and Christian make _their_ vision a reality?

david

>> But let's hear what Christian thinks a bout it.
>
> OK, will do.
>
> --Gary
>
>> For our Gitorious instance, I came up with this logo idea:
>>
>>   http://git.sugarlabs.org/
>>
>> Yes, these colors don't match well with the background or perhaps with
>> each other... Dammit Jim, I'm a programmer, not a painter!
>>
>> --
>>   // Bernie Innocenti - http://www.codewiz.org/
>> \X/  Sugar Labs   - http://www.sugarlabs.org/
>
> ___
> IAEP -- It's An Education Project (not a laptop project!)
> IAEP@lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/iaep
>
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Re: [IAEP] Color combos for the logo

2008-12-05 Thread Gary C Martin
On 5 Dec 2008, at 07:00, Bernie Innocenti wrote:

> Gary C Martin wrote:
>> Uploaded 4 more colours (red, yellow, brown, purple), feel free to
>> remove/overwrite if they are not what was intended (I tried to  
>> stick to
>> similar saturation and just hit different hues).
>>
>>http://sugarlabs.org/go/MarketingTeam/Logo
>>
>> BTW: is there a design brief for this somewhere? Like: is the inner  
>> blue
>> a requirement, or could that be inverted (e.g. variable colour  
>> inside,
>> blue outline), or can perhaps both colours be varied, what about
>> black/white (for print), etc, etc.
>
> I thought we were just imitating the color pairs or the XO guy, thus
> both colors should vary.

Yea that's what I thought too, but didn't see that formally stated  
anywhere. The concept of contrasting colour pairs as individual  
identity was/is a strong, unique design element (of the Sugar UI),  
seems to make sense to bring that forward into the Sugar branding  
(using different colour variations suggested the diverse community of  
individuals behind Sugar).

> But let's hear what Christian thinks a bout it.

OK, will do.

--Gary

> For our Gitorious instance, I came up with this logo idea:
>
>   http://git.sugarlabs.org/
>
> Yes, these colors don't match well with the background or perhaps with
> each other... Dammit Jim, I'm a programmer, not a painter!
>
> -- 
>   // Bernie Innocenti - http://www.codewiz.org/
> \X/  Sugar Labs   - http://www.sugarlabs.org/

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Re: [IAEP] Color combos for the logo

2008-12-05 Thread Christian Schmidt
Hi Bernie and Gary


Thanks for your enthusiasm, but there were actually only intended to be four 
carefully chosen colors of the logo. Like the gray, the blue in the logo 
interior stays constant in all four iterations. Also, I am working on a 
document that outlines usage on white and black backgrounds: on black, ideally 
the interior/exterior colors would be inverted. So with that, we would end up 
with 8 logo variations altogether.

I could look for more color variations if that's what everybody wants, but I'd 
caution against too many as not to undermine the recognizability of the mark 
and our ability to control how it is used.


Christian

  _  

From: Bernie Innocenti [mailto:[EMAIL PROTECTED]
To: Gary C Martin [mailto:[EMAIL PROTECTED]
Cc: iaep [mailto:[EMAIL PROTECTED], Christian Marc Schmidt [mailto:[EMAIL 
PROTECTED]
Sent: Fri, 05 Dec 2008 02:00:34 -0500
Subject: Re: [IAEP] Color combos for the logo

Gary C Martin wrote:
  > Uploaded 4 more colours (red, yellow, brown, purple), feel free to
  > remove/overwrite if they are not what was intended (I tried to stick to
  > similar saturation and just hit different hues).
  > 
  > http://sugarlabs.org/go/MarketingTeam/Logo
  > 
  > BTW: is there a design brief for this somewhere? Like: is the inner blue
  > a requirement, or could that be inverted (e.g. variable colour inside,
  > blue outline), or can perhaps both colours be varied, what about
  > black/white (for print), etc, etc.
  
  I thought we were just imitating the color pairs or the XO guy, thus
  both colors should vary.  But let's hear what Christian thinks a bout it.
  
  For our Gitorious instance, I came up with this logo idea:
  
 http://git.sugarlabs.org/
  
  Yes, these colors don't match well with the background or perhaps with
  each other... Dammit Jim, I'm a programmer, not a painter!
  
  -- 
 // Bernie Innocenti - http://www.codewiz.org/
   \X/  Sugar Labs   - http://www.sugarlabs.org/
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Re: [IAEP] Color combos for the logo

2008-12-04 Thread Bernie Innocenti
Gary C Martin wrote:
> Uploaded 4 more colours (red, yellow, brown, purple), feel free to
> remove/overwrite if they are not what was intended (I tried to stick to
> similar saturation and just hit different hues).
> 
> http://sugarlabs.org/go/MarketingTeam/Logo
> 
> BTW: is there a design brief for this somewhere? Like: is the inner blue
> a requirement, or could that be inverted (e.g. variable colour inside,
> blue outline), or can perhaps both colours be varied, what about
> black/white (for print), etc, etc.

I thought we were just imitating the color pairs or the XO guy, thus
both colors should vary.  But let's hear what Christian thinks a bout it.

For our Gitorious instance, I came up with this logo idea:

   http://git.sugarlabs.org/

Yes, these colors don't match well with the background or perhaps with
each other... Dammit Jim, I'm a programmer, not a painter!

-- 
   // Bernie Innocenti - http://www.codewiz.org/
 \X/  Sugar Labs   - http://www.sugarlabs.org/
___
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Re: [IAEP] Color combos for the logo

2008-12-04 Thread Gary C Martin
Uploaded 4 more colours (red, yellow, brown, purple), feel free to  
remove/overwrite if they are not what was intended (I tried to stick  
to similar saturation and just hit different hues).

http://sugarlabs.org/go/MarketingTeam/Logo

BTW: is there a design brief for this somewhere? Like: is the inner  
blue a requirement, or could that be inverted (e.g. variable colour  
inside, blue outline), or can perhaps both colours be varied, what  
about black/white (for print), etc, etc.

Regards,
--Gary


On 4 Dec 2008, at 08:58, Bernie Innocenti wrote:

> Ciao,
>
> I was wondering if someone could upload more bitmaps of the logo in
> different color combos:
>
>  http://sugarlabs.org/go/MarketingTeam/Logo
>
> The idea was to use a different one every time, so we should have a
> bit more choice when we need to quickly pick one for a new web site.
> Please, use the same resolution (2997x646), depth and format of the
> existing ones.
>
> -- 
>   // Bernie Innocenti - http://www.codewiz.org/
> \X/  Sugar Labs   - http://www.sugarlabs.org/
> ___
> IAEP -- It's An Education Project (not a laptop project!)
> IAEP@lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/iaep

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[IAEP] Color combos for the logo

2008-12-04 Thread Bernie Innocenti
Ciao,

I was wondering if someone could upload more bitmaps of the logo in
different color combos:

  http://sugarlabs.org/go/MarketingTeam/Logo

The idea was to use a different one every time, so we should have a
bit more choice when we need to quickly pick one for a new web site.
Please, use the same resolution (2997x646), depth and format of the
existing ones.

-- 
   // Bernie Innocenti - http://www.codewiz.org/
 \X/  Sugar Labs   - http://www.sugarlabs.org/
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