Re: [IAEP] Go Social via Social Media

[Sean DALY]

On Thu, Jun 9, 2016 at 5:23 PM, Ifeanyi Peter 
wrote:

> Maybe anytime we have suggestions that concerns Marketing, we would just
> forward it to the Marketing Dept. for review. How to I join the marketing
> team as well, I have some suggestions.



Thanks Ifeanyi

To join the Marketing team, just subscribe to the Marketing list:
http://lists.sugarlabs.org/listinfo/marketing

There is also a wiki section:
https://wiki.sugarlabs.org/go/Marketing_Team

The team is small and we have been dormant, as I've explained before
because I am not sure what the SL message should be - where we are going.
We don't have funds for market studies, but I believe that for anyone able
to identify OLPC in unaided awareness, we are considered linked to OLPC and
many casual observers are probably unaware that OLPC is still around.

SL has been tops in SEO for years, which is a great asset - many
organizations cannot say that. Anyone searching for us finds us easily.
What they don't find is a clear message from us, and software to try with
1-click install. This last has a lot do with Sugar's IT architecture, and
it is my hope that Sugarizer (and other approaches such as Activities
running outside Sugar) can introduce Sugar to teachers more easily.

Sean.
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Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[Sam P.]

Sean, I completely agree with everything you said.  We seem to have such a
leaky conversion funnel that advertising and social media would be a waste
of money anyway.  You are 100% right that content is key now.

Thanks,
Sam

On Thu, Jun 9, 2016, 19:41 Sean DALY  wrote:

> I'm sorry, I don't see how SL can support a new paid position. My
> suggestion would be to evaluate how the paid Translation Manager position
> works out.
>
> I'm glad Samson you are eager to work on social media (as I've said),
> however I don't understand your marketing objectives. Put another way, just
> what content, from where, will generate lots of likes and clicks, towards
> what goal? I think the goal is developer recruitment, not for teachers or
> education IT buyers, or small donors, or major donors. If they matter too,
> do we use the same plan and tactics for them?
>
> As I've said, I am opposed to associating random advertising with Sugar
> Labs for negligeable income. We should really do Google AdGrants. This can
> be done in cooperation with the SFC which is the nonprofit entity which
> will qualify (and Dave - we shouldn't try to control their account for
> this).
>
> I am pleased there is motivation to work on PR, however major media tech
> sites won't publish anything about us unless we have news, and right now we
> don't. (Ifeanyi - it's not the case that buying ads from news sites will
> generate coverage, that's not how journalists work.)
>
> I'm not comfortable with the idea of creating a Facebook-only version of
> Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as
> fb is, it's a proprietary environment with highly questionable privacy
> policies. It's already possible to link to a public website from Facebook,
> this would be far better.
>
> The previous times I have raised these points they haven't been answered.
> Perhaps the time has come for me to step away from Marketing/PR at SL and
> let you guys reinvent the wheel.
>
> Sean
>
>
> On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland  wrote:
>
>> [ Here is the full text of the doc, by Samson with editing assistance
>> by myself ]
>>
>> Concerning SL vision 2016, I think that SL should add social media as
>> one of our main ways to get new members. With the big name we have, we
>> should use that as an advantage to get people into our community - but
>> we aren’t.
>>
>> Let me use myself as an example, I am a very active user in the social
>> world (facebook, twitter, instagram, and YouTube) even though I don’t
>> have a smartphone or a laptop of my own to use regularly. I have over
>> 560 followers on twitter. According to twitter official report, my
>> tweets receive more than 1.9k impressions per day. For the past 28
>> days I have gotten over 42.4k impressions. My lowest impression is
>> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
>> imagine if SL can get this number of impressions by activeness alone
>> on twitter. Same goes to facebook, also posting images on instagram.
>> We can get more than 400 impressions a day via twitter, Also facebook
>> and instagram. If we do the math correctly, SL can get over 600 people
>> a day from social media to sugarlabs.org. That’s valuable traffic for
>> our sites.
>>
>>
>> How do we get started with this new development?
>>
>>
>> It’s very simple; I propose the following motion:
>>
>>
>> Motion: create a “Social Media Manager,” role, similar to the
>> translation manager position, paid $1,000/month plus discretionary use
>> of an advertising budget of $100/month.
>>
>>
>> I believe that the role will not be taken seriously if it is volunteer
>> driven. I am in charge of the social accounts of my church,another
>> non-profit organization. Their social media marketing was also not
>> taken seriously until the church made a modestly paid role. The church
>> community and I both saw it as a responsibility when the role was
>> paid; and my work was effective, as now we have over 4,000 followers
>> on facebook.
>>
>>
>> Money should be spent in order to gain more. More social media
>> followers will lead to more active members which will lead to member
>> donations. I know it’s a non-profit organization but that does not
>> mean we shouldn’t grow.
>>
>> To get my contract approved by SLOBs. I spent almost 100 USD (21,000
>> naira) in cyber cafes answering questions that were not related to my
>> project, so if anyone does not understand this proposal, I strongly
>> suggest they make research on the internet first before asking
>> questions, because I will not answer if the questions are not
>> relevant.
>>
>>
>> I believe in the growth of SL, but I think we can’t grow big if we are
>> not doing well on social media. Even if I am not experienced in
>> business, based on the fact that I am still young and not yet a
>> college graduate, this seems essential to any non-profit business. I
>> always thank God for Nigeria because even if the government 

Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[Sean DALY]

I'm sorry, I don't see how SL can support a new paid position. My
suggestion would be to evaluate how the paid Translation Manager position
works out.

I'm glad Samson you are eager to work on social media (as I've said),
however I don't understand your marketing objectives. Put another way, just
what content, from where, will generate lots of likes and clicks, towards
what goal? I think the goal is developer recruitment, not for teachers or
education IT buyers, or small donors, or major donors. If they matter too,
do we use the same plan and tactics for them?

As I've said, I am opposed to associating random advertising with Sugar
Labs for negligeable income. We should really do Google AdGrants. This can
be done in cooperation with the SFC which is the nonprofit entity which
will qualify (and Dave - we shouldn't try to control their account for
this).

I am pleased there is motivation to work on PR, however major media tech
sites won't publish anything about us unless we have news, and right now we
don't. (Ifeanyi - it's not the case that buying ads from news sites will
generate coverage, that's not how journalists work.)

I'm not comfortable with the idea of creating a Facebook-only version of
Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as
fb is, it's a proprietary environment with highly questionable privacy
policies. It's already possible to link to a public website from Facebook,
this would be far better.

The previous times I have raised these points they haven't been answered.
Perhaps the time has come for me to step away from Marketing/PR at SL and
let you guys reinvent the wheel.

Sean


On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland  wrote:

> [ Here is the full text of the doc, by Samson with editing assistance
> by myself ]
>
> Concerning SL vision 2016, I think that SL should add social media as
> one of our main ways to get new members. With the big name we have, we
> should use that as an advantage to get people into our community - but
> we aren’t.
>
> Let me use myself as an example, I am a very active user in the social
> world (facebook, twitter, instagram, and YouTube) even though I don’t
> have a smartphone or a laptop of my own to use regularly. I have over
> 560 followers on twitter. According to twitter official report, my
> tweets receive more than 1.9k impressions per day. For the past 28
> days I have gotten over 42.4k impressions. My lowest impression is
> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
> imagine if SL can get this number of impressions by activeness alone
> on twitter. Same goes to facebook, also posting images on instagram.
> We can get more than 400 impressions a day via twitter, Also facebook
> and instagram. If we do the math correctly, SL can get over 600 people
> a day from social media to sugarlabs.org. That’s valuable traffic for
> our sites.
>
>
> How do we get started with this new development?
>
>
> It’s very simple; I propose the following motion:
>
>
> Motion: create a “Social Media Manager,” role, similar to the
> translation manager position, paid $1,000/month plus discretionary use
> of an advertising budget of $100/month.
>
>
> I believe that the role will not be taken seriously if it is volunteer
> driven. I am in charge of the social accounts of my church,another
> non-profit organization. Their social media marketing was also not
> taken seriously until the church made a modestly paid role. The church
> community and I both saw it as a responsibility when the role was
> paid; and my work was effective, as now we have over 4,000 followers
> on facebook.
>
>
> Money should be spent in order to gain more. More social media
> followers will lead to more active members which will lead to member
> donations. I know it’s a non-profit organization but that does not
> mean we shouldn’t grow.
>
> To get my contract approved by SLOBs. I spent almost 100 USD (21,000
> naira) in cyber cafes answering questions that were not related to my
> project, so if anyone does not understand this proposal, I strongly
> suggest they make research on the internet first before asking
> questions, because I will not answer if the questions are not
> relevant.
>
>
> I believe in the growth of SL, but I think we can’t grow big if we are
> not doing well on social media. Even if I am not experienced in
> business, based on the fact that I am still young and not yet a
> college graduate, this seems essential to any non-profit business. I
> always thank God for Nigeria because even if the government is not
> doing well, we Nigerians always find a way to thrive with any little
> chance we find because of the way we think and live. Social media is
> now essential for all organizations in all countries, including
> Nigeria.
>
>
> According to our last report on activities.sugarlabs.org our weekly
> download is getting lower and lower, though over 11 million activities
> have been downloaded in total.
>
>
> What 

Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[samson goddy]

Nice one mattew, yeah we already proposed $100/Month for ads. I don't think it 
should be bigger than that, Since the proposed fee of the Social Manager will 
be $1100/Month. This money covers the managers money and the ads for our social 
media site or any other site. Also Every member of SugarLabs should subcribe at 
https://www.youtube.com/c/SugarlabsOrg-EN to gain more impressions.

Samson
Date: Wed, 8 Jun 2016 08:33:40 +
From: ifeanyipete...@yahoo.com
To: samsongo...@sugarlabs.org; d...@lab6.com
CC: sugar-de...@lists.sugarlabs.org; market...@lists.sugarlabs.org; 
iaep@lists.sugarlabs.org
Subject: Re: Go Social via Social Media (Proposal/Motion)

Nice proposal/motion by Samson Goddy ft Dave.

The Youtube channel created is okay - I just subscribed and I am raising a 
motion for everyone on SL devel list to subscribe in order for the channel to 
start gaining popularity and SEO optimization by Google Search Console.
It is when there is traffic from different IPs that Youtube channels tend to 
get exposed to search engines like Google, Bing, Ask etc.

>We will work with Digital Trends, BBC tech, CNN tech and other>tech-related 
>sites to publish SL articles.
I like the point Samson raised on his statement above and he also confirmed 
that he can take care of Digital Trends. What happens to BBC Tech, CNN tech, 
techcrunch.com etc.
I think before these other organizations will like to blog about SugarLabs, SL 
has to be a customer is some way e.g Buying an ads space from them.
I am also proposing (i.e adding to the proposal by Samson) - that provisions 
should be made for ads in websites.
Secondly, News pitching is another great was to market SL to the world. I have 
a list of Tech sites that will want us at SL to pitch News on their website 
(free and paid). With us doing this a lick or two will be leading to SL wiki 
page or social media accounts, which will in turn lead to like-minded persons 
to join SL.
Regards,Ifeanyi



On Wednesday, June 8, 2016 1:16 AM, "sugar-devel-requ...@lists.sugarlabs.org" 
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Today's Topics:

   1. Re: Go Social via Social Media (Proposal/Motion) (Dave Crossland)
   2. Re: Go Social via Social Media (Proposal/Motion) (Dave Crossland)
   3. Re: Go Social via Social Media (Proposal/Motion) (samson goddy)
   4. Re: Go Social via Social Media (Proposal/Motion) (Dave Crossland)
   5. Re: A Better Idea... (Laura Vargas)


--

Message: 1
Date: Tue, 7 Jun 2016 15:11:54 -0600
From: Dave Crossland 
To: samson goddy 
Cc: "market...@lists.sugarlabs.org" ,
"sugar-de...@lists.sugarlabs.org" ,
iaep , sugar labs

Subject: Re: [Sugar-devel] Go Social via Social Media
(Proposal/Motion)
Message-ID:

Content-Type: text/plain; charset=UTF-8

[ Here is the full text of the doc, by Samson with editing assistance
by myself ]

Concerning SL vision 2016, I think that SL should add social media as
one of our main ways to get new members. With the big name we have, we
should use that as an advantage to get people into our community - but
we aren’t.

Let me use myself as an example, I am a very active user in the social
world (facebook, twitter, instagram, and YouTube) even though I don’t
have a smartphone or a laptop of my own to use regularly. I have over
560 followers on twitter. According to twitter official report, my
tweets receive more than 1.9k impressions per day. For the past 28
days I have gotten over 42.4k impressions. My lowest impression is
about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
imagine if SL can get this number of impressions by activeness alone
on twitter. Same goes to facebook, also posting images on instagram.
We can get more than 400 impressions a day via twitter, Also facebook
and instagram. If we do the math correctly, SL can get over 600 people
a day from social media to sugarlabs.org. That’s valuable traffic for
our sites.


How do we get started with this new development?


It’s very simple; I propose the following motion:


Motion: create a “Social Media Manager,” role, similar to the
translation manager position, paid $1,000/month plus discretionary use
of an advertising budget of $100/month.

Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[samson goddy]

https://plus.google.com/117498324552994144988 

> From: d...@lab6.com
> Date: Tue, 7 Jun 2016 16:52:35 -0600
> Subject: Re: Go Social via Social Media (Proposal/Motion)
> To: samsongo...@hotmail.com
> CC: sugar-de...@lists.sugarlabs.org; market...@lists.sugarlabs.org; 
> iaep@lists.sugarlabs.org; sl...@lists.sugarlabs.org; wal...@sugarlabs.org
> 
> On 7 June 2016 at 16:50, samson goddy  wrote:
> > Sure I am going to use your help on that.
> 
> Let me know your G+ profiles and I'll add you to the YouTube Channel
> that I've set up:
> 
> https://www.youtube.com/c/SugarlabsOrg-EN
  ___
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http://lists.sugarlabs.org/listinfo/iaep

Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[Dave Crossland]

On 7 June 2016 at 16:50, samson goddy  wrote:
> Sure I am going to use your help on that.

Let me know your G+ profiles and I'll add you to the YouTube Channel
that I've set up:

https://www.youtube.com/c/SugarlabsOrg-EN
___
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IAEP@lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/iaep

Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[Dave Crossland]

[ Here is the full text of the doc, by Samson with editing assistance
by myself ]

Concerning SL vision 2016, I think that SL should add social media as
one of our main ways to get new members. With the big name we have, we
should use that as an advantage to get people into our community - but
we aren’t.

Let me use myself as an example, I am a very active user in the social
world (facebook, twitter, instagram, and YouTube) even though I don’t
have a smartphone or a laptop of my own to use regularly. I have over
560 followers on twitter. According to twitter official report, my
tweets receive more than 1.9k impressions per day. For the past 28
days I have gotten over 42.4k impressions. My lowest impression is
about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
imagine if SL can get this number of impressions by activeness alone
on twitter. Same goes to facebook, also posting images on instagram.
We can get more than 400 impressions a day via twitter, Also facebook
and instagram. If we do the math correctly, SL can get over 600 people
a day from social media to sugarlabs.org. That’s valuable traffic for
our sites.


How do we get started with this new development?


It’s very simple; I propose the following motion:


Motion: create a “Social Media Manager,” role, similar to the
translation manager position, paid $1,000/month plus discretionary use
of an advertising budget of $100/month.


I believe that the role will not be taken seriously if it is volunteer
driven. I am in charge of the social accounts of my church,another
non-profit organization. Their social media marketing was also not
taken seriously until the church made a modestly paid role. The church
community and I both saw it as a responsibility when the role was
paid; and my work was effective, as now we have over 4,000 followers
on facebook.


Money should be spent in order to gain more. More social media
followers will lead to more active members which will lead to member
donations. I know it’s a non-profit organization but that does not
mean we shouldn’t grow.

To get my contract approved by SLOBs. I spent almost 100 USD (21,000
naira) in cyber cafes answering questions that were not related to my
project, so if anyone does not understand this proposal, I strongly
suggest they make research on the internet first before asking
questions, because I will not answer if the questions are not
relevant.


I believe in the growth of SL, but I think we can’t grow big if we are
not doing well on social media. Even if I am not experienced in
business, based on the fact that I am still young and not yet a
college graduate, this seems essential to any non-profit business. I
always thank God for Nigeria because even if the government is not
doing well, we Nigerians always find a way to thrive with any little
chance we find because of the way we think and live. Social media is
now essential for all organizations in all countries, including
Nigeria.


According to our last report on activities.sugarlabs.org our weekly
download is getting lower and lower, though over 11 million activities
have been downloaded in total.


What we need to do to get SL growing bigger:


1.   SL needs to get a official YouTube account and channel:

a.   We need a Gmail account to create the account.

b.   We need to monetize our videos using Google adsense to create
more funds for SL.

c.   We will verify our YouTube channel.

d.   We will show live workshops in the channel. E.g. turtle art day


2. Make our twitter page live again:

a. We will regain access to @sugarlabs and shut down @sugar_labs

b. We will verify @sugarlabs account

c. We will boost (paying fees)our important tweets, like recruitment
for GSOC and GCI, our stable releases, etc.

d. We will run hashtag campaigns


3 Make our Facebook account live again:

We already own a facebook account, with almost 700 followers but low
engagement from followers.

a. We need to verify our facebook page(in progress) with a verified page.

We will stream live video of workshops or related projects.

b. We will post 5 times a day

c. We will boost our important posts

d. We will request SL members on facebook to share our posts with their friends.


Facebook owns an app market that enable javascript projects to run on
facebook. For example, people play games on facebook while chatting:
Sometimes I play “Pool Live Pro” while I update my profile or chat
with friends. So we will port sugarizer to the platform.


4. Make use of instagram:

a. We will post minimum 5 pictures of SL projects a day

b. We will request SL members on instagram to refer SL page to their followers


5. Make use of linkedIn:


a. We will update the community page on LinkedIn

b. We will ask every member on LinkedIn to update their profile to
show their involvement in  Sugar Labs.


6. Make use of Google+

a. We will make use of Google+ by posting our upcoming meetings

b. We will also post videos of Sugar labs



7. Make use of Online Media

[IAEP] Go Social via Social Media (Proposal/Motion)

[samson goddy]

Hello Everyone, 

  I and Dave came up with this proposal on how to make this organization 
bigger. I was suppose to draft just the youtube proposal as promised. So we 
came up with a better idea to go into the social world explained by the 
proposal[1]. About the sugar Vision 2016, i think that supporting this motion 
will make things happen. Don't make the $ in the proposal affect your 
judgement. P.S This way is one of the major way i think will benefit SL. The 
proposal is drafted in google doc check link below.

https://docs.google.com/document/d/1fKvuQ6ZgCD87n9FS_8yybOvUCeZBnZgzwGJX8xgQwjw/edit?usp=sharing
 [1]


regards
Samson Goddy / Dave Crossland

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