Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[Sean DALY]

I'm sorry, I don't see how SL can support a new paid position. My
suggestion would be to evaluate how the paid Translation Manager position
works out.

I'm glad Samson you are eager to work on social media (as I've said),
however I don't understand your marketing objectives. Put another way, just
what content, from where, will generate lots of likes and clicks, towards
what goal? I think the goal is developer recruitment, not for teachers or
education IT buyers, or small donors, or major donors. If they matter too,
do we use the same plan and tactics for them?

As I've said, I am opposed to associating random advertising with Sugar
Labs for negligeable income. We should really do Google AdGrants. This can
be done in cooperation with the SFC which is the nonprofit entity which
will qualify (and Dave - we shouldn't try to control their account for
this).

I am pleased there is motivation to work on PR, however major media tech
sites won't publish anything about us unless we have news, and right now we
don't. (Ifeanyi - it's not the case that buying ads from news sites will
generate coverage, that's not how journalists work.)

I'm not comfortable with the idea of creating a Facebook-only version of
Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as
fb is, it's a proprietary environment with highly questionable privacy
policies. It's already possible to link to a public website from Facebook,
this would be far better.

The previous times I have raised these points they haven't been answered.
Perhaps the time has come for me to step away from Marketing/PR at SL and
let you guys reinvent the wheel.

Sean


On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland  wrote:

> [ Here is the full text of the doc, by Samson with editing assistance
> by myself ]
>
> Concerning SL vision 2016, I think that SL should add social media as
> one of our main ways to get new members. With the big name we have, we
> should use that as an advantage to get people into our community - but
> we aren’t.
>
> Let me use myself as an example, I am a very active user in the social
> world (facebook, twitter, instagram, and YouTube) even though I don’t
> have a smartphone or a laptop of my own to use regularly. I have over
> 560 followers on twitter. According to twitter official report, my
> tweets receive more than 1.9k impressions per day. For the past 28
> days I have gotten over 42.4k impressions. My lowest impression is
> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
> imagine if SL can get this number of impressions by activeness alone
> on twitter. Same goes to facebook, also posting images on instagram.
> We can get more than 400 impressions a day via twitter, Also facebook
> and instagram. If we do the math correctly, SL can get over 600 people
> a day from social media to sugarlabs.org. That’s valuable traffic for
> our sites.
>
>
> How do we get started with this new development?
>
>
> It’s very simple; I propose the following motion:
>
>
> Motion: create a “Social Media Manager,” role, similar to the
> translation manager position, paid $1,000/month plus discretionary use
> of an advertising budget of $100/month.
>
>
> I believe that the role will not be taken seriously if it is volunteer
> driven. I am in charge of the social accounts of my church,another
> non-profit organization. Their social media marketing was also not
> taken seriously until the church made a modestly paid role. The church
> community and I both saw it as a responsibility when the role was
> paid; and my work was effective, as now we have over 4,000 followers
> on facebook.
>
>
> Money should be spent in order to gain more. More social media
> followers will lead to more active members which will lead to member
> donations. I know it’s a non-profit organization but that does not
> mean we shouldn’t grow.
>
> To get my contract approved by SLOBs. I spent almost 100 USD (21,000
> naira) in cyber cafes answering questions that were not related to my
> project, so if anyone does not understand this proposal, I strongly
> suggest they make research on the internet first before asking
> questions, because I will not answer if the questions are not
> relevant.
>
>
> I believe in the growth of SL, but I think we can’t grow big if we are
> not doing well on social media. Even if I am not experienced in
> business, based on the fact that I am still young and not yet a
> college graduate, this seems essential to any non-profit business. I
> always thank God for Nigeria because even if the government is not
> doing well, we Nigerians always find a way to thrive with any little
> chance we find because of the way we think and live. Social media is
> now essential for all organizations in all countries, including
> Nigeria.
>
>
> According to our last report on activities.sugarlabs.org our weekly
> download is getting lower and lower, though over 11 million activities
> have been downloaded in total.
>
>
> What 

Re: [IAEP] Go Social via Social Media (Proposal/Motion)

[Sam P.]

Sean, I completely agree with everything you said.  We seem to have such a
leaky conversion funnel that advertising and social media would be a waste
of money anyway.  You are 100% right that content is key now.

Thanks,
Sam

On Thu, Jun 9, 2016, 19:41 Sean DALY  wrote:

> I'm sorry, I don't see how SL can support a new paid position. My
> suggestion would be to evaluate how the paid Translation Manager position
> works out.
>
> I'm glad Samson you are eager to work on social media (as I've said),
> however I don't understand your marketing objectives. Put another way, just
> what content, from where, will generate lots of likes and clicks, towards
> what goal? I think the goal is developer recruitment, not for teachers or
> education IT buyers, or small donors, or major donors. If they matter too,
> do we use the same plan and tactics for them?
>
> As I've said, I am opposed to associating random advertising with Sugar
> Labs for negligeable income. We should really do Google AdGrants. This can
> be done in cooperation with the SFC which is the nonprofit entity which
> will qualify (and Dave - we shouldn't try to control their account for
> this).
>
> I am pleased there is motivation to work on PR, however major media tech
> sites won't publish anything about us unless we have news, and right now we
> don't. (Ifeanyi - it's not the case that buying ads from news sites will
> generate coverage, that's not how journalists work.)
>
> I'm not comfortable with the idea of creating a Facebook-only version of
> Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as
> fb is, it's a proprietary environment with highly questionable privacy
> policies. It's already possible to link to a public website from Facebook,
> this would be far better.
>
> The previous times I have raised these points they haven't been answered.
> Perhaps the time has come for me to step away from Marketing/PR at SL and
> let you guys reinvent the wheel.
>
> Sean
>
>
> On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland  wrote:
>
>> [ Here is the full text of the doc, by Samson with editing assistance
>> by myself ]
>>
>> Concerning SL vision 2016, I think that SL should add social media as
>> one of our main ways to get new members. With the big name we have, we
>> should use that as an advantage to get people into our community - but
>> we aren’t.
>>
>> Let me use myself as an example, I am a very active user in the social
>> world (facebook, twitter, instagram, and YouTube) even though I don’t
>> have a smartphone or a laptop of my own to use regularly. I have over
>> 560 followers on twitter. According to twitter official report, my
>> tweets receive more than 1.9k impressions per day. For the past 28
>> days I have gotten over 42.4k impressions. My lowest impression is
>> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now
>> imagine if SL can get this number of impressions by activeness alone
>> on twitter. Same goes to facebook, also posting images on instagram.
>> We can get more than 400 impressions a day via twitter, Also facebook
>> and instagram. If we do the math correctly, SL can get over 600 people
>> a day from social media to sugarlabs.org. That’s valuable traffic for
>> our sites.
>>
>>
>> How do we get started with this new development?
>>
>>
>> It’s very simple; I propose the following motion:
>>
>>
>> Motion: create a “Social Media Manager,” role, similar to the
>> translation manager position, paid $1,000/month plus discretionary use
>> of an advertising budget of $100/month.
>>
>>
>> I believe that the role will not be taken seriously if it is volunteer
>> driven. I am in charge of the social accounts of my church,another
>> non-profit organization. Their social media marketing was also not
>> taken seriously until the church made a modestly paid role. The church
>> community and I both saw it as a responsibility when the role was
>> paid; and my work was effective, as now we have over 4,000 followers
>> on facebook.
>>
>>
>> Money should be spent in order to gain more. More social media
>> followers will lead to more active members which will lead to member
>> donations. I know it’s a non-profit organization but that does not
>> mean we shouldn’t grow.
>>
>> To get my contract approved by SLOBs. I spent almost 100 USD (21,000
>> naira) in cyber cafes answering questions that were not related to my
>> project, so if anyone does not understand this proposal, I strongly
>> suggest they make research on the internet first before asking
>> questions, because I will not answer if the questions are not
>> relevant.
>>
>>
>> I believe in the growth of SL, but I think we can’t grow big if we are
>> not doing well on social media. Even if I am not experienced in
>> business, based on the fact that I am still young and not yet a
>> college graduate, this seems essential to any non-profit business. I
>> always thank God for Nigeria because even if the government 

Re: [IAEP] [SLOBS] Motion: to undertake a fund raising drive.

[Sean DALY]

OK for me, Sameer does this work for you?

Sean


On Wed, Jun 8, 2016 at 4:43 AM, Dave Crossland  wrote:

> On 6 June 2016 at 08:30, Sean DALY  wrote:
> > sorry, June 14th is a Tuesday... can't do it the 13th. Starting time
> between
> > 9:30PM and 11PM (UTC+2) OK for me that day
>
> Will 11PM UTC+2 on June 14th work for you?
>
>
> http://www.timeanddate.com/worldclock/meetingdetails.html?year=2016=6=14=21=0=0=179
>
>
> http://www.timeanddate.com/countdown/generic?p0=1440=20160614T21=Sugar%20Labs%202016%20Vision%20Proposal%20Hangout
>
> https://plus.google.com/events/c3qn7hksl71offj7jitkjb81aa4
>
___
IAEP -- It's An Education Project (not a laptop project!)
IAEP@lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/iaep

Re: [IAEP] [Sugar-devel] Go Social via Social Media (Proposal/Motion)

[samson goddy]

Sorry Sean, but i think you are getting this motion all wrong. First i don't 
think you should step away for anything, like i said it's just a motion. SL can 
decide what to do with it. If it get rejected i won't feel bad, just sad i 
guess for me and dave's time wasted effort. I also promise myself not to create 
any motions regarding making sugar bigger(Socially) after this one because i 
see it as wasted $$ in cyber cafe.

  To make something clear to everyone, I don't intend to do anything that will 
affect this organization. My aim is to make sure i help SL in my own way as a 
contributor. So to answer some of the questions, First i said that the 
monetizing can be debated. So it's up to SLOBs to decide what to do about the 
adsense. Secondly, my marketing objectives is to make SL socially active. And 
yes getting alot of likes and clicks will do SL good because it will get people 
talking. OLPC that is based just on producing machines  they have more 
followers on twitter/Facebook than us(SL) the software provider which is 
extremely bad. How is the activities.sugarlabs.org doing now?, look at the 
success of scratch in MIT media lab, Scratch is one of the main programming 
tool used by kids this days even in Nigeria, when we have something smarter 
than it(Turtleart/block). 

 Why is it like that, i think that we don't want to show the world what we are 
capable of, socially. When was our facebook page created, but what i know for 
sure is that it's over 3 years now and we still have what? 648 likes!. While 
communities like the scratch use the social media as a strategy to get people 
talking, i think they just signed a deal with cartoon network. Now scratch is 
trending topic in the tech world, while don't we use that as our advantage? we 
have scratch activity, why not tell people using the socia media that scratch 
is available in Sugar platform. If we do that, what do you think will happen?

   What do you mean by creating a Facebook-only version of Sugarizer (? if 
there are resources to do so?). I said that SL developers should also ports SL 
java-script project the facebook world for example sugarizer. They are some 
addicted facebook users that just facebook all day. So why won't SL port this 
project so that the addicted users can use. If it's a bad idea, i think is also 
a bad idea to make Sugarizer available on itunes, google playstores, 
chromestore etc. Because what is the point of making this application private 
when people from other world can access our activities. Think about it!

  Yes, we are using the Google AdGrants now. So that is not an issue! PLus, i 
think that there should be a paid manager. If the person is not financially 
strong. E.g like me i spent an average $20 a day in the cyber cafe browsing. 
For me to be the manager(for instance) it's will cost me more $$, when i can 
just get funds from SL to do the work done. So that it will be taken serious. I 
will see it as a responsibility. The SL paid social manager makes sure 
everything is in place by uploading SL work, news update, events, videos online 
etc, for example the same process as the translation manager. If SLOBs think it 
can be volunteer driven, it's for the benefit of SL and i won't be sad.  

 "however major media tech sites won't publish anything about us unless we
 have news, and right now we don't. (Ifeanyi - it's not the case that 
buying ads from news sites will generate coverage, that's not how 
journalists work.)" I don't think that's true, we do have something, that's why 
they are content creators in the community. We give them topic like "why 
Sugar?", "what is sugar?" etc. 

  So dave and I already set up SL accounts which are:

Twitter: https://twitter.com/sugar_labs https://twitter.com/sugarlabs
facebook: https://www.facebook.com/SugarLabs-187845102582/
Youtube: https://www.youtube.com/channel/UCfsR9AEb7HuPRAc14jfiI6g
Google+: https://plus.google.com/b/111673993478233827739/
Instagram: Coming soon!

From: sdaly...@gmail.com
Date: Thu, 9 Jun 2016 11:40:53 +0200
To: d...@lab6.com
CC: samsongo...@hotmail.com; sugar-de...@lists.sugarlabs.org; 
sl...@lists.sugarlabs.org; market...@lists.sugarlabs.org; 
iaep@lists.sugarlabs.org
Subject: Re: [Sugar-devel] [IAEP] Go Social via Social Media
(Proposal/Motion)

I'm sorry, I don't see how SL can support a new paid position. My suggestion 
would be to evaluate how the paid Translation Manager position works out.

I'm glad Samson you are eager to work on social media (as I've said), however I 
don't understand your marketing objectives. Put another way, just what content, 
from where, will generate lots of likes and clicks, towards what goal? I think 
the goal is developer recruitment, not for teachers or education IT buyers, or 
small donors, or major donors. If they matter too, do we use the same plan and 
tactics for them?

As I've said, I am opposed to associating random advertising with Sugar Labs 
for negligeable income. We should really do 

Re: [IAEP] Go Social via Social Media

[Sean DALY]

On Thu, Jun 9, 2016 at 5:23 PM, Ifeanyi Peter 
wrote:

> Maybe anytime we have suggestions that concerns Marketing, we would just
> forward it to the Marketing Dept. for review. How to I join the marketing
> team as well, I have some suggestions.



Thanks Ifeanyi

To join the Marketing team, just subscribe to the Marketing list:
http://lists.sugarlabs.org/listinfo/marketing

There is also a wiki section:
https://wiki.sugarlabs.org/go/Marketing_Team

The team is small and we have been dormant, as I've explained before
because I am not sure what the SL message should be - where we are going.
We don't have funds for market studies, but I believe that for anyone able
to identify OLPC in unaided awareness, we are considered linked to OLPC and
many casual observers are probably unaware that OLPC is still around.

SL has been tops in SEO for years, which is a great asset - many
organizations cannot say that. Anyone searching for us finds us easily.
What they don't find is a clear message from us, and software to try with
1-click install. This last has a lot do with Sugar's IT architecture, and
it is my hope that Sugarizer (and other approaches such as Activities
running outside Sugar) can introduce Sugar to teachers more easily.

Sean.
___
IAEP -- It's An Education Project (not a laptop project!)
IAEP@lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/iaep

Re: [IAEP] A Better Idea...

[Laura Vargas]

Fridays afternoons -closing the week- might work well.

I currently have Lima (Perú) time zone, so for example if we set for 5:00
PM my time meetings will be:

Fridays
Los Angeles 3:00 - 4:00 PM
Lima 5:00 - 6:00 PM
New York 6:00 - 7:00 PM

I suggest we use the SLFC Pad document as a reference and the Sugar-Meeting
Cahnnel if available ;D

Cheers!

2016-06-08 10:33 GMT+08:00 Dave Crossland :

> Hi
>
> I'm in NY and Caryl is in CA so evenings will be best for me
>
> On 7 June 2016 at 18:15, Laura Vargas  wrote:
> > Thanks Dave and Caryl,
> >
> > Looks like we are getting the hang of it! We as a Committe should
> schedule a
> > weekly meeting to live chat with important updates/news and pending
> > decisions.
> >
> > I propose to have the meeting every Monday Morning.
> >
> > Will this work for you two?
> >
> > Regards and Blessings
> >
> >
> >
> > 2016-06-07 22:20 GMT+08:00 Dave Crossland :
> >>
> >> On 6 June 2016 at 23:26, Laura Vargas  wrote:
> >> > I created a public pad for the Committee at https://titanpad.com/SLFC
> >>
> >> I have updated this, please check it
> >
> >
> >
> >
> > --
> > Laura V.
> > I SomosAZUCAR.Org
> >
> > Identi.ca/Skype acaire
> > IRC kaametza
> >
> > Happy Learning!
> >
>
>
>
> --
> Cheers
> Dave
>



-- 
Laura V.
I SomosAZUCAR.Org

Identi.ca/Skype acaire
IRC kaametza

Happy Learning!
___
IAEP -- It's An Education Project (not a laptop project!)
IAEP@lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/iaep