Re: [Ilugc] BOSS Linux Advertising
On Sat, Jun 5, 2010 at 9:46 AM, Vamsee Kanakala vkanak...@gmail.com wrote: While that is also true, most end users are not dumb either, so if we can sell them the concept of Linux in a simple manner, they will understand it. People don't exactly know what Intel Inside means, but they know it stands for a proven piece of technology that runs their PCs. If we can convey to people that Linux is free, open and secure and why they should care about it in a simple manner, I think even end-users respond to that. It's quite similar to why some people pay more to get greener cars: if they know the benefit, they'll go the extra mile. But I agree with your larger point though - if somebody is going to have to pay for educating consumers on a massive scale, a commercial entity that aligns with those interests is one of the more viable options. Quiet true. I have been able to tell people regarding Linux and its single biggest merit when compared with Windows - 'security'. Even the n00bs understand the relative non-virus nature of Linux. Also, along similar lines, i was able to get a client of mine to convert to Linux(webfaction) from Windows(hostgator). He understood the licensing part the low cost associated with running of the servers and its maintenance. -V- http://twitter.com/venkasub ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
[Ilugc] BOSS Linux Advertising
Dear ILUGCs, I saw BOSS Linux Advertising in sun network Tamil channel. Is NRC-FOSS also turn into commercial side? -- Padhu, Pollachi. Knowledge is power ! Be an Energy (Opti)mizer - Use Electricity Wiser ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
Re: [Ilugc] BOSS Linux Advertising
2010/6/5 பத்மநாதன் indianath...@gmail.com: I saw BOSS Linux Advertising in sun network Tamil channel. Is NRC-FOSS also turn into commercial side? BOSS is handled by NRC-FOSS - C-DAC. Commercial is part of their agenda. Bye :) -- Bharathi Subramanian ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
Re: [Ilugc] BOSS Linux Advertising
On 06/05/2010 05:53 AM, பத்மநாதன் wrote: Dear ILUGCs, I saw BOSS Linux Advertising in sun network Tamil channel. Is NRC-FOSS also turn into commercial side? While I wouldn't really wish BOSS Linux on anyone and I am not a fan of the entire initiative, I would hope that advertising on these mediums increases awareness of Linux and FOSS in general and it is very much welcome IMO to engage in commercial activities if it serves that purpose. As this is a government sponsored initiative, my concern is for my tax money to be used in a effective way to improve the life of the people in this country and if by deploying FOSS we can accelerate the process, then it is money well spend. Rahul ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
Re: [Ilugc] BOSS Linux Advertising
While I wouldn't really wish BOSS Linux on anyone and I am not a fan of the entire initiative, I would hope that advertising on these mediums increases awareness of Linux and FOSS in general and it is very much welcome IMO to engage in commercial activities if it serves that purpose. As this is a government sponsored initiative, my concern is for my tax money to be used in a effective way to improve the life of the people in this country and if by deploying FOSS we can accelerate the process, then it is money well spend. I have seen the BOSS Linux ad on other regional channels too, but the problem is they advertise it as Linux and not BOSS or atleast BOSS Linux , it reads as so and so program is sponsored by Linux, Rexona, Clinic Plus etc etc not good. Cheers Satish -- http://satisheerpini.net ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
Re: [Ilugc] BOSS Linux Advertising
Rahul Sundaram wrote: As this is a government sponsored initiative, my concern is for my tax money to be used in a effective way to improve the life of the people in this country and if by deploying FOSS we can accelerate the process, then it is money well spend. +1. They can do (and have done) much worse with that money, so it's a consolation, I guess :) Vamsee. ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
Re: [Ilugc] BOSS Linux Advertising
On 06/05/2010 08:24 AM, Satish Eerpini wrote: I have seen the BOSS Linux ad on other regional channels too, but the problem is they advertise it as Linux and not BOSS or atleast BOSS Linux , it reads as so and so program is sponsored by Linux, Rexona, Clinic Plus etc etc It is pretty much impossible to explain Linux or FOSS within a few seconds of advertising and if you try to conceptualize it, you will end up with something like the IBM Linux super bowl ad. Just in case you haven't seen that, take a look at http://www.youtube.com/watch?v=EwL0G9wK8j4 I am not sure that is very effective. Although it is a not a TV ad, Red Hat's series of films (http://www.redhat.com/videos/opensource/films.html) including Truth Happens are quite popular and always evoke a great response. End users don't care about Linux or Windows or whatever. That is a implementation detail that people with a fascination for technology talk attach themselves to and that is always going be a very tiny minority. Consumers care about specific products if it makes a difference in their lives. People care about their iPod's because it plays their music. They don't care the operating system it runs or the format of the music. So effectively, if at all you see TV ads or ads via any medium with Linux in it, it is guaranteed to be associated with a (commercial) product. Be it BOSS Linux or IBM on demand services or Red Hat or Novell etc. We shouldn't be lamenting about it because regardless of the specific product being advertised, it raises the profile of Linux on the whole. When I originally started out with Linux, when I mention it in bookstores or something, they would try and correct me and ask if I was talking about UNIX. That problem went away years back and that is a positive step. I think these ads might help regardless of whether BOSS Linux itself succeeds in the market place or not. In short, a rising tide lifts all boats. Rahul ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
Re: [Ilugc] BOSS Linux Advertising
Rahul Sundaram wrote: End users don't care about Linux or Windows or whatever. That is a implementation detail that people with a fascination for technology talk attach themselves to and that is always going be a very tiny minority. Consumers care about specific products if it makes a difference in their lives. People care about their iPod's because it plays their music. They don't care the operating system it runs or the format of the music. While that is also true, most end users are not dumb either, so if we can sell them the concept of Linux in a simple manner, they will understand it. People don't exactly know what Intel Inside means, but they know it stands for a proven piece of technology that runs their PCs. If we can convey to people that Linux is free, open and secure and why they should care about it in a simple manner, I think even end-users respond to that. It's quite similar to why some people pay more to get greener cars: if they know the benefit, they'll go the extra mile. But I agree with your larger point though - if somebody is going to have to pay for educating consumers on a massive scale, a commercial entity that aligns with those interests is one of the more viable options. Vamsee. ___ ILUGC Mailing List: http://www.ae.iitm.ac.in/mailman/listinfo/ilugc
