>>>>> "John" == John Crispin <j...@phrozen.org> writes:

>> IMHO if you want to add "freshness" and still leverage the old brand
>> you do something like, e.g., Pepsi Zero.  You do "The OpenWRT LEDE
>> Edition!".
>> 
>> Just a thought.
>> 

John> certainly an interesting idea worth considering.

FWIW, when our CWN was considering a rebranding (we still are, on the
back burner), the advice we got was to phase in name changes over time
scales of a year or so, with co-branding during the transition, very
gradually increasing emphasis on the new name and decreasing emphasis on
the old name.

All names have upsides and downsides.


-- 
Russell Senior, President
russ...@personaltelco.net

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