Re: [libreoffice-marketing] Re: Change icon?
Hi David, thanks for the research work :-) I just wanted to mention that, because I won't be able to comment on the rest of the threads at the moment. Moreover, it would be great if you could link your mail (along with some paper plane considerations) from within the Marketing Ideas page [1] - so it doesn't get lost. Cheers, Christoph [1] http://wiki.documentfoundation.org/Marketing/Ideas Am Donnerstag, den 04.11.2010, 07:54 +0800 schrieb David Nelson: Hi Lucas guys, :-) I didn't find any usage of paper plane logos/graphics that, IMHO, precludes adopting Lucas Filho's idea. The companies/organizations using a paper plane-based logo probably have less name recognition than LibO can potentially acquire. IANAL, but I imagine there wouldn't be any copyright problem, especially if one came up with something having its own originality. In any case, a sheet of paper is a pretty ubiquitous thing, too, so maybe the same issues would apply to TDF's current logo? Below are some quick research results for your consideration. HTH. David Nelson Paper planes research: === Uses a paper plane in their logo: http://paperplane-studio.blogspot.com/ http://paperplane.net/ http://www.paperplane.co.nz/ http://www.paperplane-creative.co.uk/ Uses paper plane in their name: http://www.paperplanestudio.com/newfiles/paper.html http://www.paperplanemag.com/ http://www.myspace.com/paperplaneproject http://pubget.com/help/paper_plane http://littlepaperplanes.com/ http://www.paperplane.com.au/ (Drupal logo is their favicon...) http://www.paper-plane.fr/ (cloud graphic as logo) http://en.wikipedia.org/wiki/Paper_Planes (might grant permission to use excerpt from their music?) http://www.gotopaperplane.com/ http://www.paperplane.co.nz/ http://paperplaneacademy.com.au/ http://www.paperplane-creative.co.uk/ Uses a paper plane in a prominent graphic: http://paperplane.net/ http://www.funpaperairplanes.com/ http://www.paperplane.com.au/ http://paperplaneacademy.com.au/ Fun stuff about making paper planes: http://www.paperplane.org/ http://www.paperairplanes.co.uk/planes.php http://www.origami-kids.com/ http://video.google.com/videoplay?docid=2768368762284821227# http://www.amazingpaperairplanes.com/ http://paperairplaneshq.com/ http://www.bestpaperairplanes.com/ http://www.bbc.co.uk/comedy/theoffice/planes/ -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Re: Branding Color Refinement Step 2 of n (was: Re: [libreoffice-marketing] Re: [tdf-discuss] LibO program icon brainstorming)
Hi Drew! Am Freitag, den 05.11.2010, 21:38 -0400 schrieb drew: On Sat, 2010-11-06 at 02:00 +0100, Christoph Noack wrote: So let's pick your proposal and extend it a bit ... okay? By the way, what is Joyce (you mentioned it on the wiki page)? Joyce is a human being, that is her first name. I asked for her opinion - so we sat down and started playing with the different color pallets, changing the design at the libreofficevols blog with different combinations..she is actually the one that blended the two pallet sets. Oh, I'm so sorry! Seems that I was hit by some cultural issue ... it seems that I should (among technical terms) learn some more forenames :-) Please send kind regards to her ... I really appreciate your help. By the way, I always ask my girlfriend for some thoughts. Since we are/think very different, it is always interesting for me to get her opinion :-) The latest choices with Primary, secondary and tertiary seem quite good, and given a release in 3-7 weeks I'd say it's most important to pick, one of, the color sets now so folks can start putting things together. So yeah looks good and I'd say use it. Thanks! I'd like to wait another day and think about / look at it, but I really hope that this will fit for the first months. The rest is up to the designers ... I'm really looking forward to see the ideas for the community branding (even if it will take some time). Cheers, Christoph -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Change icon?
Hi Lucas, all sorry for stepping in so late :-( I'd like to reply to not only this mail, but to this thread in general (including Graham's link to Paul Rand). Lucas Filho schrieb: Hello Community, [...] I think the logo Libo too simple. Expresses nothing: ( Simplicity is not at all a negative aspect of a logo. I agree with you on the expression thing, if you refer to feelings. For me the logo is more neutral and professional than associated with a strong positive feeling. It's not cold, mainly because of the rounded corners, and if we change the basic color from black to gray/anthracite (or a shading) as already proposed the general impression will be even more positive. Stronger feelings (friendly, free, happy, natural ...) can be achieved by the branding - by colors, fonts, shadings, related graphical elements and so on. We should avoid to be associated with just playing and not serious - only with a professional impression we are able to be adopted not only by individuals, but by decision makers in business, administration and government. If your expresses nothing refers to no associations, I have to disagree: Form the first sight it reminds me on the normal document icon with the folded corner. In fact I wondered about the possibility to define it as logo because of it's similarity to the document icon. Without Christoph's information on the unfolded dog-ear (http://luxate.blogspot.com/2010/10/1001-document-icons.html) I wouldn't have associated it with an arrow or as metaphor for the transition from the folded-corner paper documents to all the future document types. But these associations are not necessary to have a good logo. What do you think of only changing the logo (icon design)? I would rather think of creating secondary graphical elements that could be integral part of our branding - perhaps even on the mimetype icons. I thought of something like a paper airplane.[...] I really like the paper plane idea. In my vision there is a LibO logo folding and becoming a paper plane flying from one person to the next... But stop - we don't want our logo to be presented in wrong perspectives. Does this included folded? Needs some discussion... Another idea could be the mascot - based on the logo too. With regard to your proposals (http://picasaweb.google.com/lucascoe/Diversos?feat=directlink): The first versions (A1 / B1) look clumsy to me, the second much better and easier to understand (A2 / B2). They are slim and look fast ;-) I would not show that the plane changed it's direction (negative association IMHO), just leave the line away. At the moment I'm not sure how the mimetype icons should look like (I really like Ivan's second proposal: http://wiki.documentfoundation.org/Marketing/Branding/Mimetype_Icons/Proposals#Second_Draft), but I'm looking forward to discuss this topic in the near future... Thanks for your ideas and proposals! Best regards Bernhard -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Transparent backgrounds for logos and graphics
Hi David, * I already marked your mail when I read it first, but didn't find the time to reply until now :-( David Nelson schrieb: Hi, :-) Maybe it would be good to produce the project's logo versions and graphics with a version on transparency, rather than with just a white background? The SVG source of the logo (http://wiki.documentfoundation.org/File:LibreOffice-Initial-Artwork-Logo.svg) already contains a transparent background, so it's easy to export .png bitmaps with Inkscape. The present high-res-logos are transparent (except the interior of the document), but they are already deprecated (wrong distance between logo and text), so we'll have to upload new bitmaps... Personally, I tend to avoid white backgrounds in my websites and desktop settings because of the glare that is punishing on the eyes after long hours of work... If you keep enough contrast between the logo and the background (see the draft of the branding guidelines: http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_3), this is no problem at all. On a colored or darker background a white area behind the logo (rounded corners or even better a rectangle with cut-off right upper corner - we should create such a logo IMHO) could make sense. Best regards Bernhard -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Re: Website online - question on main structure for art / branding / marketing
Le 2010-11-05 21:32, Marc Paré a écrit : Ok, I'll throw my hat in the ring. I would say that branding belongs under marketing. I have always thought that we were here to advertise and make sure of the visibility of the LibO branding. As to what defines branding is a subject of debate, but not usually of art. It is normally defined by the community and from the community there may be, from time to time, elements that may be sent back to the art members for redesign. Marc I've reread notes from several threads and now am a little confused as to the definition of the word branding. It looks like the understanding of branding may have different implications from the point of view of drafting a logo and the layman's definition of branding. As I have always seen it (and I believe that, this is what most people's understanding of the word): branding: (Oxford Dictionary) the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them * He sees contemporary branding as ‘service with personality’. * This marketing campaign is the most remarkable branding exercise of all time. = In this sense the word branding is the outcome of the marketing activity that will give a name its popularity and has no relationship in the completion of the logo creation process. However, it seems that there is another definition of the word branding in the world of the craft of logo design. The branding of the logo by which colours and shades are applied to an, as of yet, unfinished logo, as a final step in the creation process. Herein lies the problem with categorizing our understanding of the word branding, two divergent definitions. We should therefore take a closer look at the word branding and determine between both of our groups, designers and marketers, as to which side of the fence sits the word. If branding is commonly known in the design professions as a final step in the completion of a logo design schedule, in this case it could only be categorized as a subset of an art project. On the other hand, if branding, in the process of completing a logo, occupies a leading role in the completion of the creation of a logo design schedule, in this case is deserves a separate category unto itself but still under the art umbrella. However, if branding is meant as the activity associated with the marketing of different identifying traits of LibO, of which its logo, then branding should occupy a place as a subset of the marketing section. We, therefore, need to agree on the definition of the word branding before giving it its category placement. Marc -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
