Re: [libreoffice-marketing] Press Kit -- what should there be in the LO press kit?

2010-11-16 Thread Italo Vignoli

On 11/16/2010 05:00 AM, Marc Paré wrote:

First, and foremost, the main concern is about distribution lists, which 
are very good in some areas and very poor in others. Today, media in 
most countries rely on news wires (with some notable exceptions like 
Italy, where news wires do not exist), but is also important to have a 
list of emails of the main media contacts (news editors and software 
bloggers being the main targets).


We should start building a database of news wires and emails of media 
contacts, and we should make a distribution plan for the announcement, 
in order to populate news wires in a short timeframe (if each person 
uploads on five news wires, we should be done in one hour).


Sending out emails is not a problem: I use a professional tool for PR 
distribution, and I am able to send over 3.000 emails in one hour (the 
Italian media list alone is over 700 emails). We cannot have the list on 
the wiki for privacy and confidentiality reasons, and also because I 
would avoid giving the competition an unfair advantage. Therefore, we 
should have a private mailing list and a protected area on the wiki for 
the announcement (sorry guys, but here in Europe competition is quite 
strong).


If there is already a mailing list, then we can just collect emails. If 
the mailing list is missing (which I think is the case for many areas), 
we should start collecting emails at least of the editorial staff (many 
are on the web site, but if they are missing, it is usually enough to 
ask a polite question about the best way to send press releases).


I suggest to create a very simple spreadsheet with five columns: name, 
surname, media title, email, country. At the moment, this should be enough.


Once we have the mailing list, we will talk - privately - about the 
distribution and pitching strategy.



Here are the items that I would consider essential:

* communiqué from the TDF Foundation
* communiqué from the SC (could be in their native languages -- this
will identify the LO suite with that particular person for the outside
world. This will give everyone a reference point for the localised
versions of LO. Question: can we have all languages represented.
Obviously not, then how many do we have?)
* communiqué from various LO (OOo) communities
* list of improvements to the LO 3.3 suite
* list of comparisons between LO 3.3 and comparable OOo suites
* list of LO future/prospective improvements
* list of community/corporate supporters
* list of LO corporate sponsors
* list of LO media contacts (do we provide only one -- Italo? or should
we also have different localised/national media reps working under
Italo's guidance?)


Let's make it simpler:

- announcement press release (should be almost the same everywhere)
- feature list with small description and small picture (if available)
- simple page with links to the web site and the wiki for contents
- list of TDF spokespersons, plus local contacts for infos

We cannot distribute (push) more than that.

We must agree on a basic set of infos which may be handled at local 
level, and a wider set of infos which should (ideally) be handled by 
spokespersons. Sometimes, it will be difficult to handle the process 
without itches, as editors are always on a tight deadline (good old 
common sense helps a lot).


Communities have never been able to handle product announcements. We 
face the challenge of being the first community handling a worldwide 
announcement, and we will simply succeed in doing that (and we will even 
improve with time).


Now, being 2:45AM, I think it is time to have a nice nap. Ciao.

--
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E-mail: italo.vign...@documentfoundation.org
Mobile +39.348.5653829 - VoIP: +39.02.320621813
Skype: italovignoli - GTalk: italo.vign...@gmail.com

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[libreoffice-marketing] Re: [COMMUNICATION] New Mailing List / Structure Proposal for the SC (Re: Do we need a separate mailing list for artwork/usability/branding...?)

2010-11-16 Thread Marc Paré

Le 2010-11-16 17:24, Bernhard Dippold a écrit :

... just to repeat it in short...

Graham Lauder schrieb:

On Tuesday 16 Nov 2010 23:30:01 Christoph Noack wrote:

Hi all,

thanks for all your replies concerning the "next step mailing list".
[...]

PROPOSAL

Set up a new mailing list called "des...@libreoffice.org" for the so
called "LibreOffice Design Team".[...]


Definite +1 from me


+1

Bernhard



+1

Marc


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[libreoffice-marketing] Re: [COMMUNICATION] Blogging & Co.

2010-11-16 Thread Bernhard Dippold

Christoph Noack schrieb:

Hi Bernhard,

okay, since the last two postings are directly related to "us", here are
the links...

Splash Screen with Incorporated Feedback
http://luxate.blogspot.com/2010/11/libreoffice-33-artwork-improvements.html

LibreOffice Logo Resources Improved
http://luxate.blogspot.com/2010/11/libreoffice-logo-resources.html


Thanks for writing and sharing!

(I should really enable mail information on changes at the main wiki 
pages...)


Bernhard

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[COMMUNICATION] Blogging & Co. (was: Re: [libreoffice-marketing] Re: A home for all ... topics :-))

2010-11-16 Thread Christoph Noack
Hi Bernhard,

okay, since the last two postings are directly related to "us", here are
the links...

Splash Screen with Incorporated Feedback
http://luxate.blogspot.com/2010/11/libreoffice-33-artwork-improvements.html

LibreOffice Logo Resources Improved
http://luxate.blogspot.com/2010/11/libreoffice-logo-resources.html

Cheers,
Christoph

Am Mittwoch, den 17.11.2010, 00:20 +0100 schrieb Bernhard Dippold:
> I for one don't have the time to look through the blog posts and
> their 
> comments additionally to the vast number of important and interesting 
> mailing list postings. 


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Re: [libreoffice-marketing] Re: A home for all ... topics :-)

2010-11-16 Thread Bernhard Dippold

Hi Christoph, all,

Christoph Noack schrieb:

[...]

Direct link:
http://wiki.documentfoundation.org/Marketing/Work_Items


Thanks!


By the way, how many of you are reading the blogs / planet in general?
I'm just curious, because - sometimes - I do publish some
information/thoughts there ... not here :-)


Please keep us informed by linking to them.

I for one don't have the time to look through the blog posts and their 
comments additionally to the vast number of important and interesting 
mailing list postings.


Best

Bernhard

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Re: [libreoffice-marketing] LibO Mission Statement ? [was: Briefing]

2010-11-16 Thread Bernhard Dippold

Hi Thorsten, all,

Thorsten Wilms schrieb:

Hi!

Originally sent to tdf-discuss, as I thought it would be slightly more
appropriate, but it remains without answer there.


I started a reply there, but didn't manage to finish it (time problem...)


So this is for those who are not subscribed to tdf-discuss:


A proper briefing should be at the root of designing a better logo, no
matter if there will be a contest or not. Actually this is true for any
design or development effort.


It is true for any work:

What is my interest in doing this ?

What are the goals I'm heading to ?

Are there others working on the same direction?

What are the interests of our target groups?


So what is the most minimal core of a missions statement, what is the
essence, the high level goal just a bit more specific than "make the
world a better place"? ;)



Defining a mission statement is crucial - thanks for starting this 
discussion. I changed the subject to reflect this importance.



How about:


Mission Statement
=

Develop an office productivity solution and make it and the project
itself available to and accessible by a majority of humans.


Create and maintain a community of individuals and groups working 
collaboratively on different aspects of this development.


It follows:
- Given our modern needs, there needs to be software
- Internationalization
- Free Software
- All major platforms
- Interoperability
   - Open, documented interfaces
   - Open, documented file formats
   - Compatibility with other solutions
- Collaboration
   - Meritocracy (there needs to be some hurdle for contributing and
based on ability*effort is best, if you care about the result)


Free Software and open file format (ODF should be mentioned here) are 
main topics IMHO - the other describe details of the main goals.



Notes
=

I would usually encourage defining an audience as narrow as possible,
but it seems the widest possible scope is actually defining for this
project. If not, please step forward with definitions of a narrower
audience.


As our target groups differ very much in their interest and needs, a 
broad audience is the right approach. Granularity might be feasible by 
extensions and re-bundled applications, but  this might not be topic of 
the Mission Statement.


The statement is phrased in a way that opens the door for education and
non-software bound approaches.

The word "develop" shall imply optimizing the process and outcome. "Best
possible" or "optimal" would just bloat the statement, as it's clear
that you don't want an just-acceptable solution. However, it's not clear
what optimal or best possible really means in the end.


I started to think this way, but you are right: Even if our goal is to 
become the best and most used office suite in the world, it is not 
necessary to state this here.


With regards to other ODF office suites this might lead to more 
cooperation and less concurrency.




But what is an "office productivity solution" or an "office (software)
suite", actually? How do you define the scope here? How do you include
enough, but not too much?


That mainly depends on our goals:

If we want to broaden the focus of applications / features / files 
(calender, music, video, flash etc), the focus shouldn't be too narrow.


On the other hand this would lead to expectations and development effort 
that might be better focused on improving the existing specialized 
applications inside and outside of LibO - while integration via gateways 
and interfaces definitively makes sense.


Best regards

Bernhard

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Re: [libreoffice-marketing] Re: A home for all ... topics :-)

2010-11-16 Thread Christoph Noack
Hi Marc, all!

Am Sonntag, den 14.11.2010, 23:28 -0500 schrieb Marc Paré:
> Looks good. You get my vote to make it an official page.

Although the work items table seems to miss some information (e.g. who
added the information), I moved it to an own location and also added it
to the slightly restructured Marketing "front" page.

Direct link:
http://wiki.documentfoundation.org/Marketing/Work_Items


By the way, how many of you are reading the blogs / planet in general?
I'm just curious, because - sometimes - I do publish some
information/thoughts there ... not here :-)

Cheers,
Christoph


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Re: [COMMUNICATION] New Mailing List / Structure Proposal for the SC (Re: [libreoffice-marketing] Do we need a separate mailing list for artwork/usability/branding...?)

2010-11-16 Thread Bernhard Dippold

... just to repeat it in short...

Graham Lauder schrieb:

On Tuesday 16 Nov 2010 23:30:01 Christoph Noack wrote:

Hi all,

thanks for all your replies concerning the "next step mailing list".
[...]

PROPOSAL

Set up a new mailing list called "des...@libreoffice.org" for the so
called "LibreOffice Design Team".[...]


Definite +1 from me


+1

Bernhard

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[MEETINGS] Conf Call Tomorrow (was: Re: [libreoffice-marketing] Re: [MEETINGS] Next Marketing Conference Call, Date / Time)

2010-11-16 Thread Christoph Noack
Hi all!

Thank you all for participating in the conference call poll ... the call
will be held:

Wednesday, 2010-11-17, 18:00 UTC

Doodle Poll Result:
http://doodle.com/3y9nfq8bnihpz9dc

Please use the drop-down menu to convert the time into something that
fits your time zone.


The current agenda and the the dial-in details are available here:
http://wiki.documentfoundation.org/Marketing/ConfCalls#Agenda

Please add your agenda item - I hope we can discuss some of them, even
if Florian is missing. Sniff.


It is strongly recommended that you join the IRC channel
#documentfoundation, so that we can exchange links / texts / whatever.
It might also help, since this is the first time for me "managing" this
conference system (we'll see whether it manages me).

Looking forward :-)

Cheers,
Christoph

Am Dienstag, den 16.11.2010, 08:52 +0100 schrieb Christoph Noack:
[...]


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[libreoffice-marketing] Re: [COMMUNICATION] New Mailing List / Structure Proposal for the SC (Re: Do we need a separate mailing list for artwork/usability/branding...?)

2010-11-16 Thread Marc Paré

Le 2010-11-16 05:30, Christoph Noack a écrit :

Hi all,

thanks for all your replies concerning the "next step mailing list".
Since this is a short summary, I do reply to my initial mail ...

SUMMARY

So here is a short summary with focus on the mailing list:
   * Using tags within the subjects (like [Design]) might be an
 interim solution, but might break down soon, since posting
 discipline varies
   * People ask to not go too granular concerning mailing lists. Two
 of them should suit our needs and keep the so required
 collaboration.
   * One of the mailing list should target Marketing stuff (the
 current one), the other mailing one focus on overall Design
 aspects (the new one).
   * Further evaluation of communication channels should be done
 (IRC, voice calls, phone conferences, Google Wave,
 OpenConferencing, forums, ...)

Another thought from my side: I know some people who are currently a bit
hesitant to join. They do prefer a bit more streamlined communication
that is "pre-filtered" by a topic based mailing list.

I also would like to keep some consistency concerning the names of our
groups. For example, the mailing list "webs...@libreoffice.org" is used
by "LibreOffice Website Team".

This leads to the following proposal I've made up by adding some more
additional discussions and the experience we gathered in the past.


PROPOSAL

Set up a new mailing list called "des...@libreoffice.org" for the so
called "LibreOffice Design Team".

The current "LibreOffice Marketing Team" mailing list
"marketing@libreoffice.org" might be used for discussions on:
   * marketing strategy (requirements, target groups, ...)
   * marketing material (flyers, presentations, ...)
   * promotional stuff (press releases)
   * event organization (conferences, trade fairs, ...)
   * ...

The "LibreOffice Design Team" using the new mailing list
"des...@libreoffice.org" will care about two main topics:
   * Visual Design and Artwork (artwork, branding, graphical aspects
 of UI design ... for the software and the websites)
   * User Experience Design (interaction design, usability,
 ergonomics, user research, ... for the software and the
 websites)


Finally, I hope you support this proposal to make our work more
efficient and to - of course - add some more fun! :-)

I'll forward this proposal to the Steering Committee, who should decide
on that. Again, thanks for all your input!

Cheers,
Christoph



Thanks Christoph for working this out. It all makes sense.

Marc


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[libreoffice-marketing] Re: [tdf-discuss] Re: LibreOffice bits ...

2010-11-16 Thread Bruce Byfield
Thank you for your second quick response, Italo -- especially 
considering our time differential.


I've added your comments to the article, which should be appearing on 
the Datamation site some time tomorrow. Needless to say, all comments 
and corrections are welcome.

--
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Burnaby, BC, Canada
web: http://members.axion.net/~bbyfield
blog: http://brucebyfield.wordpress.com/

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[libreoffice-marketing] Re: LibreOffice bits ...

2010-11-16 Thread Bruce Byfield

(see below)



On 11/15/2010 03:25 PM, Italo Vignoli wrote:

Bruce Byfield wrote:


Italo, you are quoted as saying, "After 20 years of feature oriented
software, it is now the right time to bring back content at the centre
of user focus."

Can you explain exactly what that means?


Copying to the marketing@ and discuss@ mailing lists.

Actually, I wrote the entire press release, included my quote. I am not
a developer (degree in humanities, life started as a geographer then 30
years in hi-tech marketing, where I have ended just by chance at age 27
discovering a deep curiosity for innovations), although I have managed a
printer R&D lab for two years, between age 30 and 32, to develop an
award winning dot matrix printer.

My personal opinion is that so far software has been focused more on
features than on contents, and a good user is considered who is able to
use features and not who is able to develop good contents. I have been
one of these users and too many times I have been focusing on more on
features that on contents. The future should be different.

Sometimes, having many features is just useless, if you do not need all
the features. Of course, this does not mean that software should have
less features.

The evolution of platforms - desktop, notebooks, laptops, netbooks,
tablets, smartphones - will translate into a different relation between
user and contents (editing and reading on a large screen is not like
reading on a small screen, and definitely not like editing).

In addition, being mobile adds another layer of complexity, because the
relathionship with contents is different when you are on the road: your
attention is lower and your time pressure is higher.

Of course, I am speculating about the future. As a user I hate, though,
reading that each new release adds x features when the previous one is
still plagued by bugs and security issues.

I hope this explains, although partially, my quote. Best, Italo


Thank you very much for the explanation!

There were a few other phrases in the English and German releases that I 
would appreciate more explanation about:


- Better first draft functions: Such as? Maybe an outliner

- "layout fidelity" and "slideshow fidelity": Does this mean making the 
screen display closer to output? Or something else?


- improved format conversion: Would this refer specifically to MSO 
compatibility, especially for OOXML? or something else.


 If Italo or anyone has time to provide some before 10AM Pacific time 
on November 16th, they could greatly enhance the article I am writing.


My thanks in advance,
--
Bruce Byfield 604-421-7177 (on Pacific Time)
Burnaby, BC, Canada
web: http://members.axion.net/~bbyfield
blog: http://brucebyfield.wordpress.com/

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Re: [COMMUNICATION] New Mailing List / Structure Proposal for the SC (Re: [libreoffice-marketing] Do we need a separate mailing list for artwork/usability/branding...?)

2010-11-16 Thread Graham Lauder
On Tuesday 16 Nov 2010 23:30:01 Christoph Noack wrote:
> Hi all,
> 
> thanks for all your replies concerning the "next step mailing list".
> Since this is a short summary, I do reply to my initial mail ...
> 
> SUMMARY
> 
> So here is a short summary with focus on the mailing list:
>   * Using tags within the subjects (like [Design]) might be an
> interim solution, but might break down soon, since posting
> discipline varies
>   * People ask to not go too granular concerning mailing lists. Two
> of them should suit our needs and keep the so required
> collaboration.
>   * One of the mailing list should target Marketing stuff (the
> current one), the other mailing one focus on overall Design
> aspects (the new one).
>   * Further evaluation of communication channels should be done
> (IRC, voice calls, phone conferences, Google Wave,
> OpenConferencing, forums, ...)
> 
> Another thought from my side: I know some people who are currently a bit
> hesitant to join. They do prefer a bit more streamlined communication
> that is "pre-filtered" by a topic based mailing list.
> 
> I also would like to keep some consistency concerning the names of our
> groups. For example, the mailing list "webs...@libreoffice.org" is used
> by "LibreOffice Website Team".
> 
> This leads to the following proposal I've made up by adding some more
> additional discussions and the experience we gathered in the past.
> 
> 
> PROPOSAL
> 
> Set up a new mailing list called "des...@libreoffice.org" for the so
> called "LibreOffice Design Team".
> 
> The current "LibreOffice Marketing Team" mailing list
> "marketing@libreoffice.org" might be used for discussions on:
>   * marketing strategy (requirements, target groups, ...)
>   * marketing material (flyers, presentations, ...)
>   * promotional stuff (press releases)
>   * event organization (conferences, trade fairs, ...)
>   * ...
> 
> The "LibreOffice Design Team" using the new mailing list
> "des...@libreoffice.org" will care about two main topics:
>   * Visual Design and Artwork (artwork, branding, graphical aspects
> of UI design ... for the software and the websites)
>   * User Experience Design (interaction design, usability,
> ergonomics, user research, ... for the software and the
> websites)
> 
> 
> Finally, I hope you support this proposal to make our work more
> efficient and to - of course - add some more fun! :-)

Definite +1 from me

Cheers 
GL


> 
> I'll forward this proposal to the Steering Committee, who should decide
> on that. Again, thanks for all your input!
> 
> Cheers,
> Christoph
> 
> Am Freitag, den 12.11.2010, 00:39 +0100 schrieb Christoph Noack:
> > Hi all,
> > 
> > in the today's marketing conference call (Agenda at [1]), some people
> > mentioned that the number of mails and the diversity of topics is a bit
> > too much for a single mailing list like marketing.
> > 
> > So my (unofficial) question is, whether you think that another
> > communication channel (mailing list, in the first step) might help.
> > What do you think?
> > 
> > Personally, I think that the combination of topics like "artwork",
> > "usability", "branding", "visual design", ... would make sense. On the
> > one hand, it prevents coming up with far too many lists", on the other
> > hand, it might engage collaboration of those, who hadn't the chance to
> > work together (in the past).
> > 
> > An additional rationale is that there are already some other people
> > ready to join - a separate mailing list would make it more easy for them
> > to follow the topics.
> > 
> > Cheers,
> > Christoph
> > 
> > PS: "Unofficial question" (see above) means, that I am interested in
> > what you think about that. Once we are clear what to do, we might ask
> > the SC to set this up ... but not if we consider this unhelpful.
> > 
> > [1] http://wiki.documentfoundation.org/Marketing/ConfCalls#Agenda

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org

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Re: [libreoffice-marketing] Logo/mascot competition

2010-11-16 Thread David Nelson
Hi, :-)

I've been watching this thread accumulate some responses to the idea
of a logo competition, and I also had responses in a couple of
off-list messages, so I guess one could say that I've been answered.
To summarize: "No - in any case, certainly not at this time. Maybe a
narrower process involving a small selection of designers, basically
within an in-project design team, possibly giving rise to a few
variants to be chosen from."

In any case, I'm glad there's fresh input from the people taking an
interest from Ubuntu Artwork. John and Thorsten both seem to favor an
organized and methodical approach [1] and, IMHO, that would be very
beneficial. I hope their involvement is going to be a regular,
on-going thing.

Anyway, I'll be looking forward to seeing what this all produces. :-)

David Nelson

[1] http://nabble.documentfoundation.org/Briefing-td1909896.html#a1909896

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[COMMUNICATION] New Mailing List / Structure Proposal for the SC (Re: [libreoffice-marketing] Do we need a separate mailing list for artwork/usability/branding...?)

2010-11-16 Thread Christoph Noack
Hi all,

thanks for all your replies concerning the "next step mailing list".
Since this is a short summary, I do reply to my initial mail ...

SUMMARY

So here is a short summary with focus on the mailing list:
  * Using tags within the subjects (like [Design]) might be an
interim solution, but might break down soon, since posting
discipline varies
  * People ask to not go too granular concerning mailing lists. Two
of them should suit our needs and keep the so required
collaboration.
  * One of the mailing list should target Marketing stuff (the
current one), the other mailing one focus on overall Design
aspects (the new one).
  * Further evaluation of communication channels should be done
(IRC, voice calls, phone conferences, Google Wave,
OpenConferencing, forums, ...)

Another thought from my side: I know some people who are currently a bit
hesitant to join. They do prefer a bit more streamlined communication
that is "pre-filtered" by a topic based mailing list.

I also would like to keep some consistency concerning the names of our
groups. For example, the mailing list "webs...@libreoffice.org" is used
by "LibreOffice Website Team".

This leads to the following proposal I've made up by adding some more
additional discussions and the experience we gathered in the past.


PROPOSAL

Set up a new mailing list called "des...@libreoffice.org" for the so
called "LibreOffice Design Team".

The current "LibreOffice Marketing Team" mailing list
"marketing@libreoffice.org" might be used for discussions on:
  * marketing strategy (requirements, target groups, ...)
  * marketing material (flyers, presentations, ...)
  * promotional stuff (press releases)
  * event organization (conferences, trade fairs, ...)
  * ...

The "LibreOffice Design Team" using the new mailing list
"des...@libreoffice.org" will care about two main topics:
  * Visual Design and Artwork (artwork, branding, graphical aspects
of UI design ... for the software and the websites)
  * User Experience Design (interaction design, usability,
ergonomics, user research, ... for the software and the
websites)


Finally, I hope you support this proposal to make our work more
efficient and to - of course - add some more fun! :-)

I'll forward this proposal to the Steering Committee, who should decide
on that. Again, thanks for all your input!

Cheers,
Christoph

Am Freitag, den 12.11.2010, 00:39 +0100 schrieb Christoph Noack:
> Hi all,
> 
> in the today's marketing conference call (Agenda at [1]), some people
> mentioned that the number of mails and the diversity of topics is a bit
> too much for a single mailing list like marketing.
> 
> So my (unofficial) question is, whether you think that another
> communication channel (mailing list, in the first step) might help.
> What do you think?
> 
> Personally, I think that the combination of topics like "artwork",
> "usability", "branding", "visual design", ... would make sense. On the
> one hand, it prevents coming up with far too many lists", on the other
> hand, it might engage collaboration of those, who hadn't the chance to
> work together (in the past).
> 
> An additional rationale is that there are already some other people
> ready to join - a separate mailing list would make it more easy for them
> to follow the topics.
> 
> Cheers,
> Christoph
> 
> PS: "Unofficial question" (see above) means, that I am interested in
> what you think about that. Once we are clear what to do, we might ask
> the SC to set this up ... but not if we consider this unhelpful.
> 
> [1] http://wiki.documentfoundation.org/Marketing/ConfCalls#Agenda
> 
> 



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[libreoffice-marketing] Re: Press Kit -- what should there be in the LO press kit?

2010-11-16 Thread Marc Paré

Le 2010-11-16 04:58, Christoph Noack a écrit :

Hi Italo, hi Marc,

the TDF already summarized that (briefly) here. Maybe a good starting
point to add some points - but that should definitively be coordinated
with Italo:
http://wiki.documentfoundation.org/TDF/Work_Items#Marketing

Thanks for caring! :-)

Cheers,
Christoph


Am Dienstag, den 16.11.2010, 10:00 +0100 schrieb Italo Vignoli:

Marc Paré wrote:

Again, with the looming release of the final version of LO 3.3, I was
wondering if we should also take a closer look at the items that we
should find in our LO Press/Media Kit. This is also linked to the LO
Release Party wiki page
(http://wiki.documentfoundation.org/Marketing/LibOReleaseEvents).


I will reply later today, I am in a meeting all day.

--
Italo Vignoli
italo.vign...@gmail.com
Mobile +39.348.5653829
VoIP: +39.02.320621813
Skype: italovignoli





Thanks for the note Christoph. We will also wait for Italo to make his 
way back to the mailist.


Cheers

Marc


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Re: [libreoffice-marketing] Press Kit -- what should there be in the LO press kit?

2010-11-16 Thread Christoph Noack
Hi Italo, hi Marc,

the TDF already summarized that (briefly) here. Maybe a good starting
point to add some points - but that should definitively be coordinated
with Italo:
http://wiki.documentfoundation.org/TDF/Work_Items#Marketing

Thanks for caring! :-)

Cheers,
Christoph


Am Dienstag, den 16.11.2010, 10:00 +0100 schrieb Italo Vignoli:
> Marc Paré wrote:
> > Again, with the looming release of the final version of LO 3.3, I was
> > wondering if we should also take a closer look at the items that we
> > should find in our LO Press/Media Kit. This is also linked to the LO
> > Release Party wiki page
> > (http://wiki.documentfoundation.org/Marketing/LibOReleaseEvents).
> 
> I will reply later today, I am in a meeting all day.
> 
> -- 
> Italo Vignoli
> italo.vign...@gmail.com
> Mobile +39.348.5653829
> VoIP: +39.02.320621813
> Skype: italovignoli
> 



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[libreoffice-marketing] Briefing

2010-11-16 Thread Thorsten Wilms
Hi!

Originally sent to tdf-discuss, as I thought it would be slightly more
appropriate, but it remains without answer there.

So this is for those who are not subscribed to tdf-discuss:


A proper briefing should be at the root of designing a better logo, no
matter if there will be a contest or not. Actually this is true for any
design or development effort.

So what is the most minimal core of a missions statement, what is the
essence, the high level goal just a bit more specific than "make the
world a better place"? ;)

How about:


Mission Statement
=

Develop an office productivity solution and make it and the project
itself available to and accessible by a majority of humans.

It follows:
- Given our modern needs, there needs to be software
- Internationalization 
- Free Software
- All major platforms
- Interoperability
  - Open, documented interfaces
  - Open, documented file formats
  - Compatibility with other solutions
- Collaboration
  - Meritocracy (there needs to be some hurdle for contributing and
based on ability*effort is best, if you care about the result)


Notes
=

I would usually encourage defining an audience as narrow as possible,
but it seems the widest possible scope is actually defining for this
project. If not, please step forward with definitions of a narrower
audience.

The statement is phrased in a way that opens the door for education and
non-software bound approaches.

The word "develop" shall imply optimizing the process and outcome. "Best
possible" or "optimal" would just bloat the statement, as it's clear
that you don't want an just-acceptable solution. However, it's not clear
what optimal or best possible really means in the end.

But what is an "office productivity solution" or an "office (software)
suite", actually? How do you define the scope here? How do you include
enough, but not too much?

You could say: the solution must cover:
- text documents with embedded graphics, from letters to books
- presentations, including animations, embedded sound and video
- doing Calculations, including in a tabular fashion (spreadsheet)
- managing interlinked data and doing queries (relational database)

Long term, both "spreadsheets" and "relational database" might be too
specific, as they don't define the actual needs and goals being
addressed. Seeing spreadsheets and relational database as solutions, can
you define the problems they solve succinctly?

How to rule out (given we really have/want to):
- (full-featured) audio and video editing?
- advanced animation features (think Flash, Synfig)?
- advanced scientific and engineering needs regarding calculations,
including simulations?


-- 
Thorsten Wilms

thorwil's design for free software:
http://thorwil.wordpress.com/





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Re: [libreoffice-marketing] Press Kit -- what should there be in the LO press kit?

2010-11-16 Thread Italo Vignoli

Marc Paré wrote:

Again, with the looming release of the final version of LO 3.3, I was
wondering if we should also take a closer look at the items that we
should find in our LO Press/Media Kit. This is also linked to the LO
Release Party wiki page
(http://wiki.documentfoundation.org/Marketing/LibOReleaseEvents).


I will reply later today, I am in a meeting all day.

--
Italo Vignoli
italo.vign...@gmail.com
Mobile +39.348.5653829
VoIP: +39.02.320621813
Skype: italovignoli

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