Re: [libreoffice-marketing] Marketing materials for the US
Hello Robinson, On 9 avril 2014 01:51:19 CEST, Robinson Tryon bishop.robin...@gmail.com wrote: [cc'ing Design for their input on new designs] Hi all, I'm currently looking into printing up a supply of marketing materials for the US, both for distribution at conferences and big events, as well as for local distribution at a smaller scale, e.g. to local LUGs. --- Items We've Printed Previously: Stickers: * Both plain LibreOffice and I (heart) LibreOffice [1] Brochures: * General LibreOffice Information[2] * Community [3] --- Ideas I've Had: I'd like to print up some pens, as they're actually an independently useful item, and can help to improve our brand awareness.[4] I came up with a couple of witty phrases for them, but would like more suggestions: * When the power goes out, use this analog edition of LibreOffice * Download the electronic version online -- it never runs out of ink! Some ideas for improvements: * Consider rack cards as well as tri-folds -- both can be effective in their own right. * A brochure with all of the team mailing address on the back, so one can circle the team, write the name of a good contact in that team, and hand it to some interested in joining the community * A brochure for corporate sponsors is REALLY important[5]. Whenever someone stops by the booth and says I'm the founder of... or I'm (top-level role) at company..., we should have a brochure for them so we can make them feel special and want to underwrite our awesome work! --- What Do You Think? It's always good for us to look for new ways of increasing outreach for both LibreOffice and the community. Does anyone have any improvements they'd like to suggest for the stickers, brochures, or other swag? Thanks for all this! 2 comments from my side. I believe that brochures are not really important. People don't read them and throw them away. So we should not divert the little resources we have on them especially for corporate brochures as companies do not get convinved with them. Same goes for pens. All this is swag, not marketing per se but people think one amounts to the other. Now I am not saying pens are a bad idea: they are only a small detail. The slogan ought to remain the same one we have. Let's not blur the message. :-) My second comment is this: we need videos to demknstrate LibreOffice and we need web materials such as buttons, banners for online use. We have a very little choice of them. I believe this would help a lot in the US and elsewhere. I am happy to help if the design team or anyone else woants to contribute. Best, Charles. Thanks, --R [1] https://wiki.documentfoundation.org/Logo https://wiki.documentfoundation.org/Marketing/Material#Stickers_.28Designs_for.29 [2] (Next time: No version #) https://wiki.documentfoundation.org/Marketing/brochuretypes#General_Information_Brochure [3] https://wiki.documentfoundation.org/Marketing/brochuretypes#LibreOffice_.22Our_Community.22_Brochure [4] For example: http://www.cheappens.com/products/mediaclic.html [5] I found a stub for this: https://wiki.documentfoundation.org/Marketing/brochuretypes#Corporate_Sponsorship_Specific_Brochure -- Envoyé de mon téléphone avec Kaiten Mail. Excusez la brièveté. -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Marketing materials for the US
On Wed, Apr 9, 2014 at 3:34 AM, Charles-H. Schulz charles.sch...@documentfoundation.org wrote: On 9 avril 2014 01:51:19 CEST, Robinson Tryon bishop.robin...@gmail.com wrote: [ ... printing up swag for conference booths and outreach in the US...] Thanks for all this! 2 comments from my side. I believe that brochures are not really important. People don't read them and throw them away. So we should not divert the little resources we have on them especially for corporate brochures as companies do not get convinved with them. Same goes for pens. All this is swag, not marketing per se but people think one amounts to the other. Now I am not saying pens are a bad idea: they are only a small detail. Thanks for the feedback! I agree that we shouldn't focus just on swag, but I think that physical items we can give away can be a very effective part of our overall approach to outreach and marketing. When we're talking at conferences or staffing a booth for LibreOffice, having some desirable items like pens and stickers available can encourage people to come talk to us, and can be a good way for us to have a ripple effect when we give someone who runs a LUG or someone who is a teacher a few stickers or a couple pamphlets. For example, when I was at LibrePlanet I gave out a lot of stickers to people who wanted to put them on their laptops -- many of whom proudly pasted them on immediately. Having the sticker on their laptop is good for us, but I think that the positive relationship that we created by giving them an I (heart) LibreOffice sticker is even more important to the overall success of the LibreOffice brand and visibility of the product to non-users. Regarding corporate people, I met a few company founders/leaders when I was at SCALE, and I desperately wanted to have something more than stickers and a generic brochure to give to them, especially when they expressed their admiration for us and our product. I now have business cards I can give them, but from just a financial perspective, I think that it would really be worth our while to have some strategy (whether that's a brochure or website or whatever) to help us gain them as sponsors. The slogan ought to remain the same one we have. Let's not blur the message. :-) Sorry, blurring what message? My second comment is this: we need videos to demknstrate LibreOffice and we need web materials such as buttons, banners for online use. We have a very little choice of them. I believe this would help a lot in the US and elsewhere. I am happy to help if the design team or anyone else woants to contribute. * Online videos, badges, etc... sound like a great project to me. We've listed a QA EasyHack to create a video 'Intro to QA'. * Regarding buttons/banners, I just made some web badges for the Document Liberation Project, and would love to see badges for TDF and LibreOffice as well Cheers, --R -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Marketing materials for the US
Charles-H. Schulz wrote (09-04-14 09:34) Thanks for all this! 2 comments from my side. I believe that brochures are not really important. People don't read them and throw them away. ... Well, often, not always :) But indeed, for me that's one of the reasons to go for a small and special flyer. See https://wiki.documentfoundation.org/Marketing/Material#Flyer_..._Open_secret_inside_.. (I know that it should reside at some other place, but ...) Cheers, -- Cor Nouws GPD key ID: 0xB13480A6 - 591A 30A7 36A0 CE3C 3D28 A038 E49D 7365 B134 80A6 - vrijwilliger http://nl.libreoffice.org - volunteer http://www.libreoffice.org - The Document Foundation Membership Committee Member -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
