Re: [libreoffice-marketing] plea to remove in-app advertising from LibreOffice

[Mike Saunders]

Hi Jean-Francois,

On 30/01/2019 18:33, Jean-Francois Nifenecker wrote:
>
> So, as thorough it might be, your
> social media monitoring is biased: (libre software) social media are not
> for John Doe, but for geeks only.

That's not completely true. Different social media platforms have
different audiences. Geeks tended to be more active on Google+ (before
Google announced its closure), whereas our Facebook page activity is
almost entirely around end users.

I talk to them every day on Facebook, and the vast majority of them are
definitely not geeky. They talk about writing letters or doing their
home finances. They ask simple technical support questions and talk
about recommending LibreOffice to their friends and family.

>> Another data point: the infobar in the app brings around 800-900 users
>> every day to the "Get involved" page on our website. Of course, we
>> cannot easily measure how many of those visitors become active
>> contributors in the project, but it's a good start IMO.
> 
> It is highly probable that these people are geeks.

Then great -- we have 800-900 geeks who are visiting our "Get involved"
page every day! Isn't that an argument in favour of keeping it? :-)

> But... John Doe is *not* the target and
> might react as Justin stated.

Many people in the community started as end users and then got more
involved, either by joining mailing lists, doing some things on the
wiki, helping on Ask etc. I've done lots of interviews on the TDF blog
over the last few years, and many community members began as regular end
users. So I don't think it's wrong to target them, IMO...

But yes, if there are better ways, we should discuss them of course!

Mike

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Re: [libreoffice-marketing] plea to remove in-app advertising from LibreOffice

[sophi]

Hi Jean-François,
Le 30/01/2019 à 18:33, Jean-Francois Nifenecker a écrit :
> Mike,
> 
> I share what Justin has rightly stated: most users will *not*
> participate *any* software in any way. They are being using software
> because they want their job done. Point.
> 
> Le 30/01/2019 à 10:16, Mike Saunders a écrit :
>>
>> Thanks for raising this. I just want to offer my perspective:
>>
>> I closely monitor the social media channels for LibreOffice and TDF
>> (Twitter with 23,000 followers, Facebook with 54,000 page likes, Google+
>> with 16,000 followers), along with Reddit and other sites.
> 
> I'm managing ca. 1000 civil servant users which I encourage to install
> at home the very software they're using at work (namely LibreOffice).
> Most of them ignore what a social media is (well, they have heard about
> it in the news, usually for bad). So, as thorough it might be, your
> social media monitoring is biased: (libre software) social media are not
> for John Doe, but for geeks only. And, you're right, some geeks might help.

And your view might be biased by the French culture. Just compare
Telegram groups, Indonesian has almost 1650 members (are they all
geeks?) where French has only 15, add no FB group, a dead G+ one, very
small Twitter account and I'll avoid speaking about Ask. So it's an
overall point of view to be considered here on what we want to achieve.
The position saying 'because they are not aware of TDF needs, then they
don't care and there should be no change' is exactly what would
endangered our projects.
As Italo said, it's maybe no the best way to attract contributors, so
let's work on a better solution and positive moves for both TDF and
users, but better based on statistics and not only good feelings :)

Cheers
Sophie

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Sophie Gautier sophie.gaut...@documentfoundation.org
GSM: +33683901545
IRC: sophi
Release coordinator
The Document Foundation

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