[libreoffice-marketing] Community/Marketing Budgets 2021
Dear members of LibreOffice native language communities, We are going through challenging times, for reasons which have nothing to do with free open source software. The pandemic is hitting hard every geography, and as a consequence all activities are slowed down or delayed. In 2020, we were supposed to organize events and other face-to-face meetings, and this was reflected by approved budget requests. Because of the situation, the majority of the budget has not been spent. On the other hand, we want to support your community and marketing activities under the new conditions, where the majority of countries is under partial or total lockdowns, or – in the best of cases – with constrained mobility. The situation is not going to change for the foreseeable future, so for the first six months of 2021, if not for the entire year. So, we have to schedule in advance marketing/community activities, to approve the budget as soon as possible – hopefully before the end of 2020 or very early in 2021 – and have the time to get organized. We are therefore asking native language communities to provide the following: 1. A list of objectives you would like to pursue in 2021. Please avoid wishful thinking, and stick to achievable objectives. A few examples: organize a virtual meeting with public administrations to educate them about LibreOffice and ODF; organize a local Virtual LibreOffice Conference; support local groups organizing activities – from remote – in schools and universities; etc. 2. For each objective, provide a rationale and a sensible amount of money. Again, we are spending donations money, and we must be extremely cautious both with requests and with approvals. Requests missing a rationale or spending details (easy to understand) will not be approved. 3. For requests equal or exceeding 1,000 euro, you must provide the outline of a project, because a large amount of money is probably covering different expense chapters (infrastructure, suppliers, OOP money) and budget approvers should be allowed to have a clear picture of what they approve. Examples of activities which TDF will provide a budget for: 1. virtual community events (aimed at getting face-time for contributors) 2. marketing activities (aimed at representing the project to the outside world) 3. community events in presence (only if possible according to the local law) 4. targeted projects (for instance, promoting LibreOffice in schools) In addition, we ask you to provide a list, if any, of infrastructure related requests, such as - for example - additional computing power or new services for your native language community. The idea is to have a good plan for 2021 as soon as possible, while keeping the administrative overhead low, and have two authorizers responsible for the final approval of the budget. TDF BoD will provide a budget bucket for marketing and a budget bucket for community. Budget requests will be associated to the relevant budget, and then approved by budget approvers (according to the availability of funds). ## Before sending any budget request, please read carefully TDF reimbursement policies: https://wiki.documentfoundation.org/TDF/Policies/Community_Refunds. Deadline for the submission is November 30, 2020. Submission should be sent to treasu...@documentfoundation.org, with copy to so...@libreoffice.org, flo...@documentfoundation.org and it...@libreoffice.org. -- Italo Vignoli - LibreOffice Marketing & PR mobile/signal +39.348.5653829 - email it...@libreoffice.org hangout/jabber italo.vign...@gmail.com - skype italovignoli GPG Key ID - 0xAAB8D5C0 DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0 -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
Re: [libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition
They status of the Online version needs indeed to be solved, IMHO. Online and desktop editions are complementary these days. For coherence at TDF LibreOffice Online edition should be available, too Even for the sake of keeping a strong brand (of LibreOffice). Else users slipping away. If LibreOffice Online by TDF being a package only would also fine> And say LibreOffice Online by TDF supplied as source code only. This approach would also fi they 'LibreOffice technology' model. Else we have LibreOffice Desktop Powered by Collabora and Collabora Online. So they Online topic does indeed matter, IMHO. I wish everything was not so interconnected. Now we move between hot potatoes. And for those work on they Marketing Plan tremendously frustrating. Anyhow, I missed they whole story why Online moving to Github anyhow. First step was probably not being public (which solved) and this isn't done by TDF because of fear of cannibalism? TDF serving a Online version? Or about Branding of Collabora? Credits? Liking Github more compared to TDF infra? Other squabbles? Regards, Telesto Op 6-11-2020 om 10:09 schreef Thorsten Behrens: I believe its useful to join the discussion threads somehow: - Forwarded message from bugzilla-dae...@bugs.documentfoundation.org - Date: Fri, 06 Nov 2020 08:43:22 + From: bugzilla-dae...@bugs.documentfoundation.org Subject: [Bug 134486] UI: Branding: LibreOffice Personal edition https://bugs.documentfoundation.org/show_bug.cgi?id=134486 --- Comment #73 from Timur --- New version of "strategic marketing plan" (modification date is 28.10.2020.) is at https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK. Current situation seems to be unchanged in the nutshell. Slide 47 and 54 show previous position: ● LibreOffice TBD: forever free, only from TDF ● Tag: “supported by volunteers, suggested for use by individuals, small organizations and non profits/NGOs” ● Message: “you are using the volunteer supported version of LibreOffice, focused on needs of individual users” ● LibreOffice Enterprise: only from ecosystem members ● Tag: “professionally supported, suggested for production environments in enterprises and large organizations” ● Message: “you are using the ecosystem supported version of LibreOffice, focused on needs of enterprise users” We still have the same proposals, again forcing label: "Product Label for the community supported version provided by TDF (i.e. Personal or Community or other proposals)" "1. Label (no label is not an option)" "2. Where to position the label: title bar, about box, start center" What's written here seems a reality: all feedback and backlash is ignored. After all important issues raised here (like Statute preamble), they are not addressed in the new version. We are told to give more feedback vial marketing mail list, but I don't see why, why all what's written here would be ignored, when we have very important comments and commenter history in BZ can be seen, unlike in mail. It's rather offensive to tell folks who helped LO with their BZ contribution that what they've written so far is already ignored, that they need to subscribe to some mailing list to say the same again. Destructive Personal idea and suggestions of branding visible part of LO are still in force. Only explained is why not Community. Nowhere is explain what's the expected outcome, presumably that current company installations would switch to Enterprise. But was there a poll? I can say that in my case it will not surely be, those who decide will rather have LO removed (same as Comment 24 etc). Just will proponents of LO be blamed for using lesser value product. That idea seems to presume enlargement of Enterprise within the existing user base, and not from new users. So all "marketing" here is pressure on existing LO users! And that all comes when user are still confused with difference between OO and LO. I never understood - because marketing plan doesn't explain, just claims, why not be positive and rework Download page (now it's just a single Download now, not mentioning option to get enterprise version), why annoy long-time users and contributors with attacking their use. I also never understood why destroying of LO common name is needed to reach out to NGO and govs. No, that in marketing plan is just a talk to obscure name change. Only now is "Work from Home" so pervasive. Nice catch, just go ahead with that marketing, no need to change name. I'd rather see a good comparison of LO offer vs. MS and OnlyOffice and WPS. Current LO is easy to deploy via MSI and PPA. Not sure if that - not branding - should and could be changed to indicate that deployment is not supported from simple download, unless an organization builds LO themselves or purchases that. Changed and arguably improved in new version is "discussion and vote limited to TDF Members" per slide 55. Previously TDF Members only saw Personal
Re: [libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition
Cor Nouws wrote on 06/11/2020 12:52: Ah found it: > There has been a post on one of the lists .. https://listarchives.documentfoundation.org/www/board-discuss/2020/msg00570.html > but the Online website on GitHub also has an FAQ answering most > https://collaboraonline.github.io/post/faq/ -- Cor Nouws GPD key ID: 0xB13480A6 - 591A 30A7 36A0 CE3C 3D28 A038 E49D 7365 B134 80A6 - vrijwilliger https://nl.libreoffice.org - volunteer https://www.libreoffice.org - Member Board The Document Foundation - marketing @CollaboraOffice - ceo www.nouenoff.nl - initiator www.mijncloudoffice.nl -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
Re: [libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition
Hi Telesto, Telesto wrote on 06/11/2020 12:24: > They status of the Online version needs indeed to be solved, IMHO. > Online and desktop editions are complementary these days. > > For coherence at TDF LibreOffice Online edition should be available, too > Even for the sake of keeping a strong brand (of LibreOffice). Else users > slipping away. A strong brand with developers slipping away (OpenOffice) is not attractive too. > If LibreOffice Online by TDF being a package only would also fine> > And say LibreOffice Online by TDF supplied as source code only. > > This approach would also fi they 'LibreOffice technology' model. > Else we have LibreOffice Desktop Powered by Collabora and Collabora Online. The current marketing plan discusses (among other things) an attempt to get more traction for business in the LO ecosystem for more paying customers to be able to do more work on wishes and needs. Using a label is one important idea in the discussion. I've posted a contribution in a completely different area https://listarchives.libreoffice.org/global/marketing/2020/msg00228.html Apart from your reply, it looks as if others missed that. Although the funny thing is, that the idea might make the discussion about a label easier? > So they Online topic does indeed matter, IMHO. > I wish everything was not so interconnected. Now we move between hot > potatoes. And for those work on they Marketing Plan tremendously > frustrating. > > Anyhow, I missed they whole story why Online moving to Github anyhow. There has been a post on one of the lists .. but the Online website on GitHub also has an FAQ answering most https://collaboraonline.github.io/post/faq/ > First step was probably not being public (which solved) and this isn't > done by > TDF because of fear of cannibalism? TDF serving a Online version? > Or about Branding of Collabora? Credits? Liking Github more compared to > TDF infra? > Other squabbles? Things like that involved, yes. Cheers, Cor -- Cor Nouws GPD key ID: 0xB13480A6 - 591A 30A7 36A0 CE3C 3D28 A038 E49D 7365 B134 80A6 - vrijwilliger https://nl.libreoffice.org - volunteer https://www.libreoffice.org - Member Board The Document Foundation - marketing @CollaboraOffice - ceo www.nouenoff.nl - initiator www.mijncloudoffice.nl -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
Re: [libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition
If people wants to be heard, they have to post on the marketing list (and possibly participate to the discussion, as all the point have been discussed in depth, including the download page, where we have proposals in place for a review). Bugzilla is not a tool for discussion, also because the marketing plan is not a bug. On 11/6/20 10:09 AM, Thorsten Behrens wrote: > I believe its useful to join the discussion threads somehow: > > - Forwarded message from bugzilla-dae...@bugs.documentfoundation.org - > > Date: Fri, 06 Nov 2020 08:43:22 + > From: bugzilla-dae...@bugs.documentfoundation.org > Subject: [Bug 134486] UI: Branding: LibreOffice Personal edition > > https://bugs.documentfoundation.org/show_bug.cgi?id=134486 > > --- Comment #73 from Timur --- > New version of "strategic marketing plan" (modification date is 28.10.2020.) > is > at https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK. Current > situation seems to be unchanged in the nutshell. Slide 47 and 54 show previous > position: > ● LibreOffice TBD: forever free, only from TDF > ● Tag: “supported by volunteers, suggested for use by individuals, > small organizations and non profits/NGOs” > ● Message: “you are using the volunteer supported version of > LibreOffice, focused on needs of individual users” > ● LibreOffice Enterprise: only from ecosystem members > ● Tag: “professionally supported, suggested for production > environments > in enterprises and large organizations” > ● Message: “you are using the ecosystem supported version of > LibreOffice, focused on needs of enterprise users” > > We still have the same proposals, again forcing label: > "Product Label for the community supported version provided by TDF (i.e. > Personal or Community or other proposals)" > "1. Label (no label is not an option)" > "2. Where to position the label: title bar, about box, start center" > > What's written here seems a reality: all feedback and backlash is ignored. > After all important issues raised here (like Statute preamble), they are not > addressed in the new version. > We are told to give more feedback vial marketing mail list, but I don't see > why, why all what's written here would be ignored, when we have very important > comments and commenter history in BZ can be seen, unlike in mail. > It's rather offensive to tell folks who helped LO with their BZ contribution > that what they've written so far is already ignored, that they need to > subscribe to some mailing list to say the same again. > > Destructive Personal idea and suggestions of branding visible part of LO are > still in force. Only explained is why not Community. > Nowhere is explain what's the expected outcome, presumably that current > company > installations would switch to Enterprise. But was there a poll? I can say that > in my case it will not surely be, those who decide will rather have LO removed > (same as Comment 24 etc). Just will proponents of LO be blamed for using > lesser > value product. > That idea seems to presume enlargement of Enterprise within the existing user > base, and not from new users. So all "marketing" here is pressure on existing > LO users! > And that all comes when user are still confused with difference between OO and > LO. > > I never understood - because marketing plan doesn't explain, just claims, why > not be positive and rework Download page (now it's just a single Download now, > not mentioning option to get enterprise version), why annoy long-time users > and > contributors with attacking their use. > I also never understood why destroying of LO common name is needed to reach > out > to NGO and govs. No, that in marketing plan is just a talk to obscure name > change. Only now is "Work from Home" so pervasive. Nice catch, just go ahead > with that marketing, no need to change name. I'd rather see a good comparison > of LO offer vs. MS and OnlyOffice and WPS. > > Current LO is easy to deploy via MSI and PPA. Not sure if that - not branding > - > should and could be changed to indicate that deployment is not supported from > simple download, unless an organization builds LO themselves or purchases > that. > > Changed and arguably improved in new version is "discussion and vote limited > to > TDF Members" per slide 55. Previously TDF Members only saw Personal when > testing LO 7.0, which really was the wrong way to start discussion. > But again, why direct TDF Members to Marketing mail list, when we already > receive many mails. But no response to some question. > > Speaking of TDF in general, and referring to mail to TDF-internal where I > asked > this and got no reply: I'm not clear about the status of Online and Android. > As > a Member, I get mails, but I don't see it explained - or I missed it. Like we > all know all, which is not the case, so finally I don't know the exact > status. > Actually, there are already many regular mails informing of
[libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition
I believe its useful to join the discussion threads somehow: - Forwarded message from bugzilla-dae...@bugs.documentfoundation.org - Date: Fri, 06 Nov 2020 08:43:22 + From: bugzilla-dae...@bugs.documentfoundation.org Subject: [Bug 134486] UI: Branding: LibreOffice Personal edition https://bugs.documentfoundation.org/show_bug.cgi?id=134486 --- Comment #73 from Timur --- New version of "strategic marketing plan" (modification date is 28.10.2020.) is at https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK. Current situation seems to be unchanged in the nutshell. Slide 47 and 54 show previous position: ● LibreOffice TBD: forever free, only from TDF ● Tag: “supported by volunteers, suggested for use by individuals, small organizations and non profits/NGOs” ● Message: “you are using the volunteer supported version of LibreOffice, focused on needs of individual users” ● LibreOffice Enterprise: only from ecosystem members ● Tag: “professionally supported, suggested for production environments in enterprises and large organizations” ● Message: “you are using the ecosystem supported version of LibreOffice, focused on needs of enterprise users” We still have the same proposals, again forcing label: "Product Label for the community supported version provided by TDF (i.e. Personal or Community or other proposals)" "1. Label (no label is not an option)" "2. Where to position the label: title bar, about box, start center" What's written here seems a reality: all feedback and backlash is ignored. After all important issues raised here (like Statute preamble), they are not addressed in the new version. We are told to give more feedback vial marketing mail list, but I don't see why, why all what's written here would be ignored, when we have very important comments and commenter history in BZ can be seen, unlike in mail. It's rather offensive to tell folks who helped LO with their BZ contribution that what they've written so far is already ignored, that they need to subscribe to some mailing list to say the same again. Destructive Personal idea and suggestions of branding visible part of LO are still in force. Only explained is why not Community. Nowhere is explain what's the expected outcome, presumably that current company installations would switch to Enterprise. But was there a poll? I can say that in my case it will not surely be, those who decide will rather have LO removed (same as Comment 24 etc). Just will proponents of LO be blamed for using lesser value product. That idea seems to presume enlargement of Enterprise within the existing user base, and not from new users. So all "marketing" here is pressure on existing LO users! And that all comes when user are still confused with difference between OO and LO. I never understood - because marketing plan doesn't explain, just claims, why not be positive and rework Download page (now it's just a single Download now, not mentioning option to get enterprise version), why annoy long-time users and contributors with attacking their use. I also never understood why destroying of LO common name is needed to reach out to NGO and govs. No, that in marketing plan is just a talk to obscure name change. Only now is "Work from Home" so pervasive. Nice catch, just go ahead with that marketing, no need to change name. I'd rather see a good comparison of LO offer vs. MS and OnlyOffice and WPS. Current LO is easy to deploy via MSI and PPA. Not sure if that - not branding - should and could be changed to indicate that deployment is not supported from simple download, unless an organization builds LO themselves or purchases that. Changed and arguably improved in new version is "discussion and vote limited to TDF Members" per slide 55. Previously TDF Members only saw Personal when testing LO 7.0, which really was the wrong way to start discussion. But again, why direct TDF Members to Marketing mail list, when we already receive many mails. But no response to some question. Speaking of TDF in general, and referring to mail to TDF-internal where I asked this and got no reply: I'm not clear about the status of Online and Android. As a Member, I get mails, but I don't see it explained - or I missed it. Like we all know all, which is not the case, so finally I don't know the exact status. Actually, there are already many regular mails informing of agenda of Board etc, but none which explained key problems with Online and Android. When I asked, I just got Collabora explanation in the mail and web (showing they have clear position), but not from TDF like it has no it's own standpoint. Maybe I didn't read Marketing plan well or it doesn't approach these questions in the way I'd find appropriate. So I don't know: is moving the Online repository outside of the LibreOffice project done or will be, is it the code from TDF, what's the licence, was it on TDF servers or not, does this really mean "move" or
