[libreoffice-marketing] Re-energising the LibreDrink discussion

2011-01-11 Thread Michael Wheatland
A little tidbit of information I found:

Drupal and Joomla, the two behemoth players in the open source CMS
arena have just launched new and incredibly well updated products.
Congratulations to the Drupal community for the launch of Drupal7 and
the Joomla community for Joomla 1.6 they both represent a giant step
forward in terms of usability, security and scalability.

One item which stood out in terms of marketing was the Drupal Drops drink:
http://atendesigngroup.com/blog/drupal-7-and-seven

I know we have discussed this before, but I would be interested to
hear any new ideas people have had.

Michael Wheatland

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Re: [libreoffice-marketing] Ninite.com

2011-01-06 Thread Michael Wheatland
On Fri, Jan 7, 2011 at 2:22 AM, Craig B. Olofson c.olof...@gmail.comwrote:

 On 01/06/2011 01:18 AM, Florian Reisinger wrote:

 Someone with a @documentfoundation E-Mail address should mail them

 cont...@ninite.com

 All the rest should suggest the app LibreOffice on this page

 http://ninite.com/


 Good idea!

 If I understand it correctly, this idea is related to announcing to all
 freeware sites that LibreOffice will be available shortly.  Sites like
 ninite, filehippo, etc, need to know about LibO.

 For those who aren't familiar with ninite, it is a free-for-personal-use
 service analogous to apt or yum in the Linux world (although it only install
  doesn't update).  There are some other sites which provide this or
 auto-update features for the Windows world:

 install services like ninite
 http://allmyapps.com/  (requires registration)
 http://www.freenew.net/

 apt/yum app replacements
 http://appsnap.genotrance.com/  (f/loss, also updates)
 http://installpad.com/(roll-your-own via config file)

 updaters
 http://www.nabber.org/projects/appupdater/

 thanks.  I'm off to recommend LibO

 -Craig


Google has a similar service: Google Pack

http://pack.google.com

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Re: [libreoffice-marketing] Ninite.com

2011-01-06 Thread Michael Wheatland
On Fri, Jan 7, 2011 at 2:22 AM, Craig B. Olofson c.olof...@gmail.comwrote:

 On 01/06/2011 01:18 AM, Florian Reisinger wrote:

 Someone with a @documentfoundation E-Mail address should mail them

 cont...@ninite.com

 All the rest should suggest the app LibreOffice on this page

 http://ninite.com/


 Good idea!

 If I understand it correctly, this idea is related to announcing to all
 freeware sites that LibreOffice will be available shortly.  Sites like
 ninite, filehippo, etc, need to know about LibO.

 For those who aren't familiar with ninite, it is a free-for-personal-use
 service analogous to apt or yum in the Linux world (although it only install
  doesn't update).  There are some other sites which provide this or
 auto-update features for the Windows world:

 install services like ninite
 http://allmyapps.com/  (requires registration)
 http://www.freenew.net/

 apt/yum app replacements
 http://appsnap.genotrance.com/  (f/loss, also updates)
 http://installpad.com/(roll-your-own via config file)

 updaters
 http://www.nabber.org/projects/appupdater/

 thanks.  I'm off to recommend LibO

 -Craig


Google has a similar service: Google Pack

http://pack.google.com

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Re: [libreoffice-marketing] LibreOffice Slogan

2011-01-01 Thread Michael Wheatland
On Sun, Jan 2, 2011 at 9:18 AM, Italo Vignoli italo.vign...@gmail.com wrote:
 On 12/30/2010 06:31 AM, Michael Wheatland wrote:

 At this point in time I might suggest:

 LibreOffice, the document evolution
 LibreOffice, the document revolution

 Evolution and revolution, together with leader, are two of the most overused
 words in marketing. The two concepts are correct, but we should find better
 wording for them.

Possibly  Revolutionary leader in document evolution
:)

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Re: [libreoffice-marketing] LibreOffice Slogan

2010-12-29 Thread Michael Wheatland
I have also been considering the slogan. The concept that I was
thinking of was to reflect the transition from OpenOffice.org to
LibreOffice into the slogan.

At this point in time I might suggest:

LibreOffice, the document evolution

This would reflect the culture change that LibreOffice has come to represent.
...Later, as LibreOffice becomes mature and new features and interface
is introduced:

LibreOffice, the document revolution

The implication of this is a 'new way' to create documents. I don't
think LibreOffice is a revolution yet, but there are ideas out there,
such as the citrus interface which would warrant such a statement.

Just my 2c

Michael Wheatland

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Re: [libreoffice-marketing] Re: [us-marketing] I'm back in the game.

2010-12-28 Thread Michael Wheatland
Dave,
After our chat I fully support what you are doing.
LibreOffice does not have a trademark policy yet, hence it is not
against the rules to use it, and you have not bypassed a system which
gives authority to use the trademark because it does not exist yet.

I second Ben. You are doing a great job and although there are some in
the community who communicate aggressively I am sure the bulk of the
community will support anyone with good intentions and motivation to
get stuff done.

Thanks,
Michael Wheatland


On Wed, Dec 29, 2010 at 12:50 PM, Benjamin Horst bho...@mac.com wrote:
 Welcome back, Dave! I think you are doing the right thing here. You are 
 creating a valuable service that might be the only possible option some 
 people have to access LibreOffice!

 -Ben

 On Dec 28, 2010, at 9:26 PM, Dave Johnson wrote:

 I'm not going to let a little negative talk dissuade me from fulfilling a 
 need. I see a need in the market and I want to fulfill that need with the 
 highest quality professionally manufactured DVD's containing Mac and Window$ 
 binaries.  The disc will also have copious amounts of templates and 
 extensions to include After the Deadline spelling and grammar checker.

 Thanks Ben for your words of encouragement.



 Dave Johnson, USNFR
 davefilms...@gmail.com
 6195496830
 http://www.davefilms.us
 (619) 335-5314
 (619) 335-5314Dave Johnson DUNS number: 826989779

 Please do not send me Microsoft Office/Apple iWork documents. Send 
 OpenDocument instead! http://fsf.org/campaigns/opendocument/;

 Begin forwarded message:

 From: Dave Johnson davefilms...@gmail.com
 Date: December 28, 2010 8:19:13 PM CST
 To: Benjamin Horst bho...@mac.com
 Subject: Re: [libreoffice-marketing] Re: I am out.

 Thanks Ben.

 I'm back in the game.

 Dave Johnson, USNFR
 davefilms...@gmail.com
 6195496830
 http://www.davefilms.us
 (619) 335-5314
 (619) 335-5314Dave Johnson DUNS number: 826989779

 Please do not send me Microsoft Office/Apple iWork documents. Send 
 OpenDocument instead! http://fsf.org/campaigns/opendocument/;

 On Dec 28, 2010, at 8:11 PM, Benjamin Horst wrote:

 Dave,

 Don't pay any attention to Charles' angry message. I don't know what he's 
 talking about. I'm on your side. Let me know how I can help, and if it 
 takes a little bit of a fight, I'm willing to stand with you through it.

 -Ben

 On Dec 28, 2010, at 6:54 PM, Florian Effenberger wrote:

 David, what's up?
 Did you realize some people are on Christmas vacation and just don't 
 follow their e-mail right now?

 So, can you tell me what's up?

 Florian (who *IS* on vacation)

 Dave Johnson wrote on 2010-12-28 23.58:
 I'm done. So long folks. Have fun.

 Dave Johnson, USNFR
 davefilms...@gmail.com mailto:davefilms...@gmail.com
 6195496830
 http://www.davefilms.us
 *(619) 335-5314*
 **(619) 335-5314**Dave Johnson DUNS number: 826989779**

 Please do not send me Microsoft Office/Apple iWork documents. Send
 OpenDocument instead! http://fsf.org/campaigns/opendocument/;


 --
 Florian Effenberger flo...@documentfoundation.org
 Steering Committee and Founding Member of The Document Foundation
 Tel: +49 8341 99660880 | Mobile: +49 151 14424108
 Skype: floeff | Twitter/Identi.ca: @floeff

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 Benjamin Horst
 bho...@mac.com
 646-464-2314 (Eastern)
 www.solidoffice.com




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 Benjamin Horst
 bho...@mac.com
 646-464-2314 (Eastern)
 www.solidoffice.com


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Re: [libreoffice-marketing] Introducing advert for LibO

2010-12-27 Thread Michael Wheatland
On Tue, Dec 28, 2010 at 11:32 AM, Dave Johnson davefilms...@gmail.com wrote:
 Just FYI

 http://www.davefilms.us/libreoffice/introducing_LibO.pdf


IMHO we should not fall into the trap that Ubuntu Linux did early on
in their early days.
http://robitaille.wordpress.com/2007/04/14/the-naked-people-artwork-in-ubuntu/

We are producing a product which has little to no sex appeal but is an
amazing professional and productivity tool, lets focus on that.
iPhone marketing is a great example of having a 'sexy' product without
focussing on sexy women/men in the advertisement.

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Re: [libreoffice-marketing] Fwd: LibO DVD fulfillment web-page

2010-12-25 Thread Michael Wheatland
On Sun, Dec 26, 2010 at 10:23 AM, Dave Johnson davefilms...@gmail.com wrote:
 Just FYI... The DVD will be professionally manufactured with a color 
 printed face and printed insert.

Dave,
I didn't realise that the Marketing team had assigned an official DVD
distributor. Congratulations if this is the case.

I know there was discussion about this a few months ago on the
marketing list, and I know that we are creating and selling the
documentation through a not for profit organisation based in
Australia.
How much will the DVD be selling for, and what percentage of any
profit will be contributed back to The Document Foundation?

Thanks,
Michael Wheatland

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Re: [libreoffice-marketing] LibO Mission Statement ? [was: Briefing]

2010-11-24 Thread Michael Wheatland
On Wed, Nov 24, 2010 at 9:24 PM, Thorsten Wilms t...@freenet.de wrote:
 (Kidding, I just took the noodles out)

I was looking forward to noodles :(
http://www.youtube.com/watch?v=hAhLIlF0d0U

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Re: [libreoffice-marketing] Re: [Design] Design team needs and Drupal site development

2010-11-21 Thread Michael Wheatland
OK,
Sorry this has taken a little while, but I have been busy with paid
work over the last week more than normal.
I have created a workflow summary from the information gathered from
this thread.
In addition to this we can build a 'exhibition system' which would
allow people outside of the design team to see examples of projects
that the design team have completed, but that is the next step, we
need to build the groundwork first.

See the design workflow summary here:
http://wiki.documentfoundation.org/Website/Drupal/Design

Can you please make any comments regarding the appropriateness of the
workflow and project states. Any additional functionality of the
Request-Develop-Feedback-Approve-Launch sequence and inputs and
outputs to the system should be built now.
I hope this satisfies all those designers out there who are hungry for
a taste of what is to come.

My questions:
Should we also allow people to post unauthorised design resources
(Only within the design group) as design ideas?

Italo,
I am sure we can do both with the Drupal site. It will be a great
resource for initiates as well as very pleasing and functional to old
hands.
It can be hard at times to trust another group with something you are
dependant on, but I assure you that the system will be very functional
and easy to use for non-technical people.

Michael Wheatland

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Re: [libreoffice-marketing] Re: Mailing list des...@... for Design Team

2010-11-21 Thread Michael Wheatland
Yes. The Drupal website will be a fully integrated communication system.

Forums talk to mailing list, News Server, XML RSS, we can integrate
essentially any system you want. Extreme example: we can even send all
of the messages to you via SMS if people want to pay for the service.

Automatic Translations will occur on forums so when you visit a forum
or sign up for a mailing list you will get all of the posts that
everyone has posted in your native language, and can reply in your
native language which will in turn be automatically translated for
others.

This will be an all singing, all dancing website.
I suggest trying not to branch out to too many different systems in
the mean time as this will just result in delays for the launch.

I hope this helps clear things up.
Michael Wheatland

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Re: [libreoffice-marketing] Re: [Design] Design team needs and Drupal site development

2010-11-20 Thread Michael Wheatland
I found it very hard to follow this conversation. Can we take a step back.
The marketing list should not be the place for discussing website
infrastructure.

Quote of Initial email
Needed:  Please feel free to add any individual team requirements for the
final Drupal based website. All requirements should be non-specific. ie.
Instead of a wiki to upload documents to try a web based document control
system. We care about detailed requirements here rather than proposed
solutions.

Thorsten's email reply was greatly detailed and something we can work off.
Again. If you have a requirement, such as 'Draft work being private' please
let us know about the requirements for a task, not the infrastructure that
drives it.
If anybody wishes to get more involved with the discussion about the
infrastructure, can I suggest subscribing to the website mailing list.

Michael Wheatland

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Re: [libreoffice-marketing] Logo/mascot competition

2010-11-20 Thread Michael Wheatland
A customer comes into the computer store. Im looking for a mystery
Adventure Game with lots of graphics that is really really
challenging.
Well, replied the clerk, Have you tried Windows Vista?

-Just something to brighten your day.
Michael Wheatland

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Re: [libreoffice-website] Re: [libreoffice-marketing] [Design] Design team needs and Drupal site development

2010-11-19 Thread Michael Wheatland
Le 2010-11-19 04:36, Thorsten Wilms a écrit :


To clarify
Is there a proposed marketing team structure?

ie.
Marketing
 - Branding
 -Logo
 - Design (Artwork)
 - Promotions
 - etc

If so I would love to get my hands on it for the Drupal site development.

Also it would be good to put this structure or a representation of the
structure on the wiki marketing page:
http://wiki.documentfoundation.org/Marketing

Michael Wheatland

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Re: [libreoffice-marketing] Re: [LibreOffice Drink] Suggestions (branding colour palette)

2010-11-15 Thread Michael Wheatland
As an Australian I am dissapointed not to be drinking an ice cold Libre Bitter.

http://lh4.ggpht.com/_JhQh-j4VZdw/TOEsj6XPrDI/Bh4/57CFJyA4N30/s800/LO%20beer.jpg

http://www.youtube.com/watch?v=D21EHpWVKXQ

A hard earned thirst needs a big cold beer and the best cold beer is free.

:)
Michael Wheatland

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Re: [libreoffice-marketing] A home for all ... topics :-)

2010-11-14 Thread Michael Wheatland
Christoph,
Thanks for creating the list, but shouldn't this be located inside the
marketing area rather than in your personal workspace on the wiki.
http://wiki.documentfoundation.org/Marketing/Work_Items

The management of the Drupal website project has been hugely
successful through the wiki. See:
http://wiki.documentfoundation.org/Website/Drupal
By constructing a subset of pages in a centralised location you can
allow collaboration between people performing smaller tasks.

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Re: [libreoffice-marketing] Ubuntu Artwork Team

2010-11-13 Thread Michael Wheatland
Hello and welcome to the wonderful people at the Ubuntu art team.

Firstly may I recognise the efforts that the whole Ubuntu community
has performed so well as to propel linux to the forefront of stable,
user friendly operating systems. I myself am a dedicated Ubuntu user,
that being the reason I joined up with the LibreOffice community.
Clearly there are very strong bonds between the communities which will
assist both Ubuntu and LibreOffice become one of, if not the primary
choice for desktop computers.

One thing that springs to mind immediately is the use of icon sets and
colour schemes in what has been OpenOffice.org and the way we could
significantly improve both operating system and LibreOffice
integration and consistancy by working together to ensure the
LibreOffice interface reflects the modern, professional operating
system that Ubuntu has become, largely due to the Ubuntu artwork
team's efforts.

I would be more than willing to contribute in any way I can with the
inclusion, integration and cooperation between Ubuntu and LibreOffice.
Could I suggest, being 'customers' of LibreOffice, the Ubuntu
community should have a discussion regarding the 'ideal outcome' of
this type of integration and the ways we could go about affecting this
change.

Again, Welcome and thanks for your support.

Michael Wheatland

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Re: [libreoffice-marketing] Re: Templating Teams

2010-11-13 Thread Michael Wheatland
Andrea,
Is there a design specification, say on a wiki, of the OO.o template
site ODF processing of template thumbnails? I am not well versed in
command line ODF processing, but once we have it set up it should be
reasonably easy to integrate with the system I have setup.

On the licencing front, there is still debate in the steering
committee as to whether an enforced licence within the community
should take affect, so I will wait until this discussion has concluded
before launching efforts on this front.

My time on this will be divided, so it might take a few weeks to setup
the thumbnail processing.

Thanks for the feedback,

Michael Wheatland

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Re: [libreoffice-marketing] [DESIGN] Do we need a separate mailing list for artwork/usability/branding...?

2010-11-12 Thread Michael Wheatland
David,
As a part of the website development team I thought I might share some
info which relates directly to what you were saying.

 Further to the discussions during to the conference call, my POV
 concerning communications channels is that lists don't make a good
 information storage medium. People quote badly, people go OT, people
 rant, and ideas and info easily get lost in the noise. They *can* be
 good for brainstorming. But very soon after each important thread
 reaches a natural conclusion, someone needs to collate and summarize
 the results and then post them to the wiki.

We found exactly the same thing within the website team that too many
rants were getting in the way of progress on many topics. With the
steering committee's decision to move to Drupal within 6 months, the
team who are currently working on the implementation had to tackle
these exact issues. We have come up with a way to satisfy all (most)
of our community with forums which would also allow mailing list
functionality for those who would actually still choose to use it.

For those interested the official Drupal development site is located at:
www.libreofficeaustralia.org
(sorry about the localisation, but I plan an Aussie group setup after
it goes live on libreoffice.org)
P.S. Anyone with Drupal theme experience would be greatly appreciated.

Until the Drupal site is setup this kind of functionality will not be
'officially' available, but in the meantime the website team has been
chatting through the mailing list, tracking the ideas and progress on
the wiki and turning great ideas into reality. See:
http://wiki.documentfoundation.org/Website

 (Google Wave is also great for brainstorming, in many ways, but takes
 some getting used to, and also demands posting discipline.)

A 'Wave' is an open source federated communication protocol. In
'non-geeklish' we can install a wave server on our server and use
either a web based client or desktop clients to access the server.
This is a great idea. I will float the idea in the website mailing
list and see what kind of response I get.

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Re: [libreoffice-marketing] About Jens Habermann's fine artwork

2010-11-12 Thread Michael Wheatland
I really don't want another paperclip, or for that matter a septo-puss
asking me It looks like you are writing a letter, can I help?

Personally I would much prefer to avoid mascots as they tend to be
abused for demeaning tasks :)

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Re: [libreoffice-marketing] Re: Templating Teams

2010-11-12 Thread Michael Wheatland
The structure of the official LibreOffice Drupal development website
for templates has been set up and is functioning. I would be grateful
if we could have some volunteers upload a few open licence templates
to the site to test out the functionality.

You can find the official LibreOffice development site at:
www.libreofficeaustralia.org
Note:
You must create a username before uploading templates
For templates visit: http://www.libreofficeaustralia.org/download/templates

Although the site has not been themed yet (should be coming within a
couple of weeks) structure is the main focus here. Any feedback about
how the system works, ease of use or any other suggestions are more
than welcome.

Michael Wheatland
LibreOffice Drupal Website Development Team
www.libreofficeaustralia.org

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Re: [libreoffice-marketing] Re: Templating Teams

2010-11-12 Thread Michael Wheatland
 Mind if I steal some of the copy there for the first draft at the
 current site - or would you like to move it over them maybe?

It's not stealing if its open source :)
You mean the SilverStripe temp site? I don't have write access yet. I
have been hugely focussed on the longer term solution.
If you have write access, please go right ahead and move it over. As I
understand it, there is a sense of urgency starting to build.

Any suggestions or ideas on any other part of the final Drupal site
would be appreciated also.

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Re: [libreoffice-marketing] Another mascot idea

2010-11-09 Thread Michael Wheatland
These things keep eating the fruit from my trees before it becomes ripe.
Damn Lorikeets.
Beautiful birds, but very destructive.

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Re: [libreoffice-marketing] Re: Templating Teams

2010-11-08 Thread Michael Wheatland
Andrea et al.,
I love your enthusiasm towards templating. As a professional end user
of the software I find that more often than not I am either using or
creating document and presentation templates that I use over and over
in the course of a year or so. I believe that templates are an
essential part of the branding and marketing of LibreOffice as a
professional level product. Personally I would love to see some more
graphically intensive presentation templates and highly professional
document layouts being presented within the LibreOffice Brand within a
few weeks of the official template website/repository launch.

As a part of my Drupal website structure development this was
envisaged as Marc has mentioned, sitting side by side with LibreOffice
extensions and Themes (icons and interface colours at the moment). The
importance of a unified community within LibreOffice will become more
important over time as the requirements of extensions, themes and
templating/layout design pushes the boundaries of what the product is
currently able to achieve. In integrating the community in such a way
it becomes very familiar to approach a different section of YOUR
community rather than having to introduce yourself into another
community or a functionally separated branch of the community.

https://docs.google.com/present/edit?id=0Ad3nEslnhQO_ZGZzZjUzYmpfNzZjd3pycDc1eghl=enauthkey=CJ7D4fkE

As you can see from the Drupal website design brief the structure will
allow for the complex categorisation and searching of templates as is
the case with the OOo repository. I would be interested to see if
anyone has strong views for or against the website structure that I
have proposed from a marketing or templating point of view and as you
can see from the vibrance of the Drupal development wiki there is
endless possibilities when it comes to implementing the Drupal website
infrastructure.

http://wiki.documentfoundation.org/Website/Drupal
http://www.libreofficeaustralia.org
The Drupal development site before it launches as libreoffice.org in
around 4-6 months. - it is not themed yet, but some of the structure
is there. I will be working on the extension and templates section
over the coming week

Any feedback on the proposal that we are currently designing from is
greatly appreciated.

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Re: [libreoffice-marketing] Re: Templating Teams

2010-11-08 Thread Michael Wheatland
Sorry, Try:
https://docs.google.com/present/view?id=dfsf53bj_76cwzrp75z

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Re: [libreoffice-marketing] About Jens Habermann's fine artwork

2010-11-08 Thread Michael Wheatland
I would like to say that I love some of the artwork here by Jens.
Personally I love the simplicity of the simple black 'unfold' logo and
the existing standard green text but the addition of the slash across
the Office looks fantastic.

In keeping with the theme of simplicity I have hacked together a
mockup icon for LibO Writer / ODT icon. Be aware that I don't have the
graphical skills of Jens.

http://wiki.documentfoundation.org/Marketing/Ideas#Michael_Wheatland

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Re: [libreoffice-marketing] Website online - question on main structure for art / branding / marketing

2010-11-07 Thread Michael Wheatland
Stefan,
My name is Michael Wheatland and I am working on the Drupal Website
development team. In case you are unaware we are currently designing a
fully integrated website for the LibreOffice community which will
replace the existing site in around 3-6 months.

On the aspect of project sub-domains and localised sub-domains, the
question remains, if we functionally separate the community into
individual groups we may not have as rich interaction as we would have
with one, unified site which caters for all aspects of the community.

There will of course be areas which deal exclusively with a working
project team such as the artwork or marketing teams, however in
integrating the community we will encourage participation across
specialities which should enrich the community with both a wide range
of views and new idea generation in many areas. A good example of this
type of unity is the KDE community: http://www.kde.org/community

There will also be geographical groups, however the Drupal Website Dev
Team is currently working on the framework to eliminate the language
barrier using a combination of manual and automated translation
systems. In many cases you will be able to communicate directly with
another member who you do not share any language with, yet still have
the ability to discuss, conceptualise and develop ideas together
without a third party involved.

I would suggest that if you have views about what you want from the
website I would suggest getting involved with the
webs...@libreoffice.org mailing list or visiting the Drupal Website
Development Wiki page:
http://wiki.documentfoundation.org/Website/Drupal

We have already been consulting with the documentation team on
workflows and their requirements, and we are about to start to develop
the other project teams infrastructure. I am sure you will be hearing
more of us very soon.

Thanks,
Michael Wheatland

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